Creating Content Without An Audience


Everybody tells you to create content to attract more patients, stand out from your competition and become the go-to chiropractor for your target market. 

But what do you do if you had no audience? What if you don’t have thousands of people awaiting your next blog article? Should you just give up content marketing if you’re not a celebrity?

No. The truth is: You can start content marketing without having an audience and still be successful in the long run. The key is a simple shift in your thinking about content marketing. 

If you make this change, you can stop worrying if it’ll work and start creating content today, knowing you’ll eventually have a system that continuously attracts patients. 

Show highlights include: 

  • The only reason anybody has an audience—and how you can use it to grow your own. (4:00)

  • Why “not having an audience” is no excuse not to create content… and how to make sure your content reaches your target market in the long run. (5:31)

  • If you’ve got a practice, here’s why you already have an audience you can grow and send content to. (6:30)

  • How to grow an audience if you’re straight out of school and have never served a single patient in your own practice. (7:50)

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About the author, Kevin

Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who dedicates himself to treating his patients’ symptoms and physical dysfunctions, whether it’s a professional athlete, a weekend golfer, or an office worker. 

Dr. Christie received his B.S. degree from the Florida State University in Exercise Physiology and was an assistant strength & conditioning coach for FSU athletics. His education and desire for learning continued at Logan College of Chiropractic in St. Louis where he received his Doctor of Chiropractic and Masters In Human Biology degrees. 

Dr. Christie is currently the CEO of Health-Fit Corporate Wellness which provides On-Site Chiropractic and Ergonomics for corporations such as Royal Caribbean, ADT Security, Tyco Integrated Systems, World Fuel Services, Strategic Coach, Frito-Lay, and others. 

In 2016 he launched The Modern Desk Jockey Podcast, which provides healthy solutions for the desk worker. 

Dr. Christie has been the Chiropractic/Sports Medicine Physician for multiple football academies in South Florida. He is currently the Sports Chiropractor for XPE Combine Prep Program in Boca Raton, FL. This role includes treating the college football players during the NFL Combine Prep Program and the NFL Combine in Indianapolis. He also has worked on over 500 NFL, MLB and NHL players for these strength & conditioning companies during their off-season Pro NFL/MLB programs.

In November 2009, Dr. Christie was appointed by Governor Charlie Crist to the Board of Athletic Trainers as the Chiropractic advisor. This appointment is through the year 2017 and will include working with and advising the Board of Athletic Trainers on maintaining and improving the quality of care for Certified Athletic Trainers in the state of Florida.

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