Doing it Right:
Modern Chiropractic Marketing

Too many chiropractors struggle to build and maintain a thriving practice that allows them the freedom in their professional and personal life to enjoy the fruits of their passion. Most chiropractors throw good money after bad with ineffective marketing. Or even worse, their practice has no marketing at all. Doing It Right: Modern Chiropractic Marketing will guide you with modern marketing concepts and strategies to elegantly grow your practice without resorting to unethical and distasteful marketing that has plagued many professions in the past. The Modern Chiropractic Marketing Roadmap will help you develop a clear message congruent with your clearly defined audience. It will show you how to leverage modern distribution channels that position you as the expert in your community. You will be able to implement and sustain this because you will have a strategic plan, and you will automate, delegate, and optimize all aspects of your practice’s marketing.

 

Reviews

Testimonials

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“In a world of self-proclaimed gurus and advisors for chiropractors seeking guidance on the business development and marketing of their practice, this book is both a breath of fresh air and a standard for straightforward, ethical and proven strategies for veteran practitioners and the newly-minted. This book should be standard reading for all, but especially should be a mandatory text/class at every chiropractic college. No fluff. No woo. No games. No gimmicks. Just proven methods and skills with a framework for implementation and accountability.”

– Michael Massey, amazon.com

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“No matter how good a clinician you are, it means nothing if you don’t have patients to apply your diligent care, skills, and talents. Dr. Kevin Christie is the host of the Modern Chiropractic Marketing podcast, and in this book, he presents a strategy-based roadmap to marketing a 21st-century chiropractic practice. Reading this is like hiring a marketing consultant for the price of lunch. He lays out a fully integrated system including targeting your audiences, the patient lifecycle, planning, budgeting, content creation, utilizing videos, social media, blogs, email, SEO, direct mail, snail mail, in-office referral programs, and more. No free spinal exams or chicken dinners here, just professional, effective, and ethical methods. As someone who is somewhat marketing- challenged, this book has been a boon for my practice.”

– GraberDC, amazon.com

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“It’s the perfect reference for any chiropractor who doesn’t know how to market (like me). It sets on the right path for your office and is always there to refer back to for inspiration. Unless you’re a marketing guru you’ll probably need this.”

– Matthew S, amazon.com