our team
Kevin Christie, DC
There are few frustrations and struggles that a modern chiropractor faces that Kevin hasn’t had to wrestle with already. Having run his own practice, with multiple staff, associates, real estate purchases, billing issues, insurance headaches AND trying to do excellent marketing, Kevin understands the pressures that we face as chiropractors.
Kevin knows how important it is to have someone that you can turn to with whatever you are struggling with. He created Modern Chiropractic Mastery® to help his colleagues overcome the hurdles and experience the joys of success that await on the other side.
Becky Wilds-Hawk
Integrator
Becky is a “Jill-of-many-trades”. She comes with fourteen years of Level 1 Trauma/Neuro experience as well as beginning and running a national medical recruitment office where she staffed over 40+ offices and hospitals. She led the national average in sales and HR development. She owns a company focused on company organization, business development, company branding, and everything marketing.
Becky has helped Kevin establish his vision and continue to grow internationally since 2019, partnering closely with him to guide strategy, elevate the brand, and support expansion.
Becky serves on several civic boards, travels to advocate and promote bills on adoption and fostering, and is a true “outside enthusiast”. She lives in the beautiful mountains of East Tennessee and cherishes her son and husband.
Curt Kippenberger, DC
ASSOCIATE COACH
Many business owners and health care providers fall asleep at the wheel once they become content. This complacency breeds mediocrity, which can lead to stagnation and burnout. For more than a decade, Curt has remained steadfast through the ebbs and flows of his practice cycle. He invests heavily in relationship marketing, cultural development, systems curation, and implementation which have offered portage through tough times and helped plant "success" seeds for harvest.
Curt recognized early on that coaching and mentorship not only offer a sense of direction, but it is also quite essential for growth. He has worked with several colleagues over the years, both as mentees and mentors within the profession and beyond...Curt believes the best is still yet to come!
"You can't see the entire picture when you are stuck inside the frame"
Brennan Donahue, DC
Associate Coach
Dr. Brennan Donahue is a chiropractor, practice owner, and coach with a passion for helping chiropractors build sustainable, fulfilling careers. After graduating from Logan Chiropractic College, Dr. Brennan opened his practice immediately and quickly recognized the challenges that come with being both a clinician and a business owner.
In 2019, Dr. Brennan joined MCM as a client and later became a member of the MCM Mastermind during its inaugural year. By consistently applying the same MCM frameworks, systems, and marketing strategies taught today, he has grown his practice into a thriving two-provider office, with a constant flow of preceptor students from local chiropractic colleges. His practice has become established as one of the go-to sports chiropractic clinics for endurance athletes in St. Louis.
As a coach with Modern Chiropractic Mastery, Dr. Brennan is passionate about supporting like-minded chiropractors and chiropractic students. He is driven to help others avoid burnout, gain clarity, and feel supported—especially those who may feel isolated while navigating the dual roles of clinic owner and treating physician.
Jody Freedman, D.C.
Associate Coach
Dr. Jody Freedman is a chiropractor, clinic owner, and coach with more than 20 years of experience across multiple stages of practice. Before becoming a clinic owner, he spent 10 years as a locum, associate, and independent contractor, giving him first hand insight into what it is like to build a career inside someone else’s clinic.
For the past 10 years, Jody has co-owned Willowbrook Chiropractic with his wife, who is also a chiropractor. After purchasing the clinic, they successfully transitioned the existing patient base and built a practice that is clinically focused, patient-centred, financially rewarding, and sustainable over time. Along the way, they have navigated the real challenges of shared leadership, staff management, family balance, and long-term growth.
Jody has been mentoring chiropractors since 2019 and has been a Modern Chiropractic Mastery client since 2021. In his own clinic, he and his team have used MCM’s video and email marketing systems to attract new patients, re-engage existing patients, and provide education that adds value while making visits more efficient.
His coaching style is practical, analytical, and collaborative. Through MCM, Jody helps chiropractors break complex practice problems into their key components, make clearer decisions, and build the practice they want to create.
Emily Ainbinder
account Coordinator
Emily Ainbinder is one of our Marketing Account Coordinators at MCM Marketing. She graduated from Florida Atlantic University with a bachelor’s in business administration. She has a passion for marketing and enjoys helping businesses achieve their goals by creating effective marketing campaigns. In her free time, she loves to stay active and prioritize health and fitness!
Anthony Couto
account Coordinator
Anthony Couto was born and raised in New Jersey. He attended Montclair State University where he studied Physical Education and Health. He has been a physical education teacher for 12 years in secondary education.
Anthony enjoys working with the team to produce excellent content marketing. He has been with MCM since 2022.
Alex Shrader
Brand ambassador
Coupling her background in strategic communication with a passion for helping people move and feel their best, Alex brings a unique perspective to clinic growth. While earning her undergraduate degree at the University of Missouri, she worked alongside Dr. Curt Kippenberger, an experience that deepened her appreciation for patient-centered chiropractic care and the systems that support it.
Following graduation, Alex stepped into a hybrid clinical and strategic role, where she has strengthened community partnerships, supported physician development and enhanced patient experience initiatives. She is passionate about helping clinic owners build sustainable, community-driven practices that prioritize both clinical excellence and growth.
Gage Winkels, DC
Associate Coach | Sales & Communication Strategy
Since 2024, Dr. Winkels has partnered with MCM to help clinics strengthen their online presence through strategic, SEO-driven social media content while also coaching associate chiropractors on ethical communication, case presentation, and cash-based service implementation.
What sets Dr. Winkels apart is simple — he’s been the associate. He understands the pressure of being clinically sound while struggling to confidently convert patients into committed care plans. He also understands the internal friction many associates feel when discussing money, value, and long-term care — especially when they don’t want to sound “salesy” or disconnected from patient care.
For clinic owners and leaders, Dr. Winkels serves as a trusted resource to help associates grow into confident, productive professionals — reducing the need for owners to stay involved in every financial or care-plan conversation.
If you have an associate who is clinically strong but struggles to convert patients into committed care plans, Dr. Winkels helps bridge that gap — improving outcomes for the patient, the associate, and the practice.
Darcy Sullivan
SEO specialist
Darcy is the founder of Propel Marketing & Design. Propel is a digital marketing agency located in South Florida that works with chiropractors and other businesses to improve their online presence through an array of proven digital marketing techniques.
She is a recognized public speaker and educator on topics related to traditional marketing, content marketing, SEO, and other digital marketing strategies. Over the past few years, Darcy has taught over 20,000 small businesses and entrepreneurs how to effectively build their brand and use digital marketing to gain a larger, more valuable online audience.
Specializing in SEO (Search Engine Optimization) & Content Marketing.
Book a call for a free website SEO review.