Aligning Your Niche with Culture with Lindsay Mumma DC

Podcast

Nov 12

Are you proud of your patients, your team, and your office?

If you hesitate, this is for you.

I asked Dr. Lindsay Mumma that exact question on the latest episode of MCM Mastery Show. Lindsay has been in practice almost 15 years, and she's still excited to show up. That's rare. It's also not an accident.

In the episode, we talk about aligning your niche with your culture, and why most owners skip it. They have a feeling something is off, so they layer on another ad, another tactic, another promotion. And it doesn't fix anything.

Here's what we dig into:

- Why your personal core values and your practice's core values must line up (Lindsay's example: she values autonomy, but her practice values teamwork. Do they clash? Can they work together?)

- How she kept re-niching as her interests changed, without turning away the patients outside her niche

- How one personal value, family, turned into real practice policy

- Why "my patients, my team, my office" complaints usually lead back to one person at the center

That last one stings a little. It's supposed to. But here's the good news Lindsay shares: you don't change your personal values. You change your practice's core values. Then you can turn the ship around.

Now, the best part.

You don't have to just listen. Lindsay is one of our speakers at Thrive 2027, and she's teaching this live.

Her session: Aligning Your Niche & Team Culture. You'll do hands-on exercises to define your clinic's culture and make sure it supports your niche and your personal vision for the business. You leave with something you can use on Monday morning, not just notes.

Thrive 2027 Clinic Growth Summit

January 30-31, 2027

Atlanta Airport Marriott Gateway, Atlanta, GA

Lindsay is joined by Mark King, Bobby Maybee, Brett Winchester, Holly Tucker, Brandon Steele, and me, with Dr. Curt Kippenberger as emcee. Leadership, marketing, sales, finances, and capacity. All chiropractic-specific. All practical.

Early bird pricing ends December 4:

- DC: $400 (regularly $500)

- Student or Practice Manager: $300 (regularly $400)

- Non-DC Team Member: $300 (regularly $400)

Bring your team. Culture only changes when the people in it are in the room.

See the full lineup and details: Thrive 2027

DC early bird registration: Thrive DC Early Bird Registration

Student / Practice Manager early bird: Thrive Student/Practice Manager Registration

P.S. Early bird ends December 4. After that, it's $100 more. Don't leave that on the table.

LISTEN NOW!!

Read full transcript

About the author, Kevin

Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who dedicates himself to treating his patients’ symptoms and physical dysfunctions, whether it’s a professional athlete, a weekend golfer, or an office worker.

Dr. Christie received his B.S. degree from the Florida State University in Exercise Physiology and was an assistant strength & conditioning coach for FSU athletics. His education and desire for learning continued at Logan College of Chiropractic in St. Louis where he received his Doctor of Chiropractic and Masters In Human Biology degrees.

Dr. Christie is currently the CEO of Health-Fit Corporate Wellness which provides On-Site Chiropractic and Ergonomics for corporations such as Royal Caribbean, ADT Security, Tyco Integrated Systems, World Fuel Services, Strategic Coach, Frito-Lay, and others.

In 2016 he launched The Modern Desk Jockey Podcast, which provides healthy solutions for the desk worker.

Dr. Christie has been the Chiropractic/Sports Medicine Physician for multiple football academies in South Florida. He is currently the Sports Chiropractor for XPE Combine Prep Program in Boca Raton, FL. This role includes treating the college football players during the NFL Combine Prep Program and the NFL Combine in Indianapolis. He also has worked on over 500 NFL, MLB and NHL players for these strength & conditioning companies during their off-season Pro NFL/MLB programs.

In November 2009, Dr. Christie was appointed by Governor Charlie Crist to the Board of Athletic Trainers as the Chiropractic advisor. This appointment is through the year 2017 and will include working with and advising the Board of Athletic Trainers on maintaining and improving the quality of care for Certified Athletic Trainers in the state of Florida.

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