Grassroots Marketing with Dr. Rich Ulm

Richard Ulm (1 of 1).jpg

If you’ve been a chiropractor for a while, you’ve probably heard of a ton of marketing strategies. SEO strategies, PPC tactics, direct mail tips, all of those help.

But if you’ve had limited success marketing your practice so far, you’ve probably realized that something’s missing. You’re not quite seeing the success you were promised.

That’s because you need another ingredient: Grassroots marketing. Today’s guest Dr. Rich Ulm is an expert at grassroots marketing for chiropractors.

If you can implement everything you hear in this episode, you’ll watch your practice transform. The “feel” and experience you and your patients have will change–for the better.

You’ll see patients pour in who were referred from your past patients. Listen now and get the specific actions steps to implement grassroots marketing and build a practice you and your patients love!

Show highlights include:

  • How to become a chiro worth talking about–and it has nothing to do with becoming a hyper-professional whitecoat. (8:40)

  • The specific steps to conquering a local market–in the long term. (22:40)

  • How to make your work easier and give your patients an even better experience—by adding a single question to your new patient paperwork. (30:05)

  • How NOT focusing on the money in relationships gets you more money in the long term. (35:45)

As of July 1st, we closed the Chiropractic Success Academy for a few months, but the good news is you can join the waitlist notified when we reopen it. Just sign up for the list here:

Chiropractic Success Academy

Join us for the CSA Retreat!

MCM Mastery

or contact at


About the author, Kevin

Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who dedicates himself to treating his patients’ symptoms and physical dysfunctions, whether it’s a professional athlete, a weekend golfer, or an office worker. 

Dr. Christie received his B.S. degree from the Florida State University in Exercise Physiology and was an assistant strength & conditioning coach for FSU athletics. His education and desire for learning continued at Logan College of Chiropractic in St. Louis where he received his Doctor of Chiropractic and Masters In Human Biology degrees. 

Dr. Christie is currently the CEO of Health-Fit Corporate Wellness which provides On-Site Chiropractic and Ergonomics for corporations such as Royal Caribbean, ADT Security, Tyco Integrated Systems, World Fuel Services, Strategic Coach, Frito-Lay, and others. 

In 2016 he launched The Modern Desk Jockey Podcast, which provides healthy solutions for the desk worker. 

Dr. Christie has been the Chiropractic/Sports Medicine Physician for multiple football academies in South Florida. He is currently the Sports Chiropractor for XPE Combine Prep Program in Boca Raton, FL. This role includes treating the college football players during the NFL Combine Prep Program and the NFL Combine in Indianapolis. He also has worked on over 500 NFL, MLB and NHL players for these strength & conditioning companies during their off-season Pro NFL/MLB programs.

In November 2009, Dr. Christie was appointed by Governor Charlie Crist to the Board of Athletic Trainers as the Chiropractic advisor. This appointment is through the year 2017 and will include working with and advising the Board of Athletic Trainers on maintaining and improving the quality of care for Certified Athletic Trainers in the state of Florida.

Subscribe to Podcast