The most popular ways of marketing a practice online are content marketing and social media. They’re great and can fill your practice with patients.
The only problem: You’re at an algorithm’s mercy. If a big social network decides to ban your account or tank your rankings, your practice takes a big hit.
One of the marketing channels you have almost complete control over is email marketing. Today’s guest Jeff Langmaid shares 3 email marketing strategies that get results for chiropractors.
You can “plug and play” these strategies in your practice and start seeing results very soon. That way, you’ll be in full control of your patient attraction and one step closer to complete independence from tech corporations.
Show highlights include:
Considering getting more certifications? Don’t go ahead until you hear this. (7:20)
How email doesn’t replace, but accelerate your other marketing efforts—and how to use email marketing to get patients to come back. (13:30)
Why even lower than average numbers are okay in email marketing. (22:00)
How email marketing is cheaper than any paid ad you’ll ever run. (24:20)
Resources from this episode:
As of July 1st, we closed the Chiropractic Success Academy for a few months, but the good news is you can join the waitlist notified when we reopen it. Just sign up for the list here: https://www.csacircle.com/waitlist
About the author, Kevin
Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who dedicates himself to treating his patients’ symptoms and physical dysfunctions, whether it’s a professional athlete, a weekend golfer, or an office worker.
Dr. Christie received his B.S. degree from the Florida State University in Exercise Physiology and was an assistant strength & conditioning coach for FSU athletics. His education and desire for learning continued at Logan College of Chiropractic in St. Louis where he received his Doctor of Chiropractic and Masters In Human Biology degrees.
Dr. Christie is currently the CEO of Health-Fit Corporate Wellness which provides On-Site Chiropractic and Ergonomics for corporations such as Royal Caribbean, ADT Security, Tyco Integrated Systems, World Fuel Services, Strategic Coach, Frito-Lay, and others.
In 2016 he launched The Modern Desk Jockey Podcast, which provides healthy solutions for the desk worker.
Dr. Christie has been the Chiropractic/Sports Medicine Physician for multiple football academies in South Florida. He is currently the Sports Chiropractor for XPE Combine Prep Program in Boca Raton, FL. This role includes treating the college football players during the NFL Combine Prep Program and the NFL Combine in Indianapolis. He also has worked on over 500 NFL, MLB and NHL players for these strength & conditioning companies during their off-season Pro NFL/MLB programs.
In November 2009, Dr. Christie was appointed by Governor Charlie Crist to the Board of Athletic Trainers as the Chiropractic advisor. This appointment is through the year 2017 and will include working with and advising the Board of Athletic Trainers on maintaining and improving the quality of care for Certified Athletic Trainers in the state of Florida.
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