Return on Ad Spend with Michael Woll

Podcast

Oct 29

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie sits down with Michael Woll, co-owner of Posted Social, to break down what it really takes to run successful Facebook and Instagram ads for chiropractic practices.

Michael walks through the entire advertising funnel, from getting your ads in front of the right people to generating leads, booking appointments, and ultimately converting those leads into patients. He shares common mistakes chiropractors make with Meta ads and explains why generating leads is only one piece of the puzzle.

They also discuss why speed to lead matters, how organic marketing can impact advertising costs, and why your front desk team plays such a critical role in turning leads into actual appointments. Plus, Michael shares how to evaluate your return on ad spend and make smarter decisions about your marketing budget.

If you're running Meta ads or considering adding them to your marketing strategy, this episode is packed with practical insights to help you get better results. Be sure to check out the paid ads calculator mentioned in the episode to help you better understand your numbers and plan your next steps.

LISTEN NOW!!

Read full transcript

About the author, Kevin

Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who dedicates himself to treating his patients’ symptoms and physical dysfunctions, whether it’s a professional athlete, a weekend golfer, or an office worker.

Dr. Christie received his B.S. degree from the Florida State University in Exercise Physiology and was an assistant strength & conditioning coach for FSU athletics. His education and desire for learning continued at Logan College of Chiropractic in St. Louis where he received his Doctor of Chiropractic and Masters In Human Biology degrees.

Dr. Christie is currently the CEO of Health-Fit Corporate Wellness which provides On-Site Chiropractic and Ergonomics for corporations such as Royal Caribbean, ADT Security, Tyco Integrated Systems, World Fuel Services, Strategic Coach, Frito-Lay, and others.

In 2016 he launched The Modern Desk Jockey Podcast, which provides healthy solutions for the desk worker.

Dr. Christie has been the Chiropractic/Sports Medicine Physician for multiple football academies in South Florida. He is currently the Sports Chiropractor for XPE Combine Prep Program in Boca Raton, FL. This role includes treating the college football players during the NFL Combine Prep Program and the NFL Combine in Indianapolis. He also has worked on over 500 NFL, MLB and NHL players for these strength & conditioning companies during their off-season Pro NFL/MLB programs.

In November 2009, Dr. Christie was appointed by Governor Charlie Crist to the Board of Athletic Trainers as the Chiropractic advisor. This appointment is through the year 2017 and will include working with and advising the Board of Athletic Trainers on maintaining and improving the quality of care for Certified Athletic Trainers in the state of Florida.

Subscribe to Podcast