Public Relations for Chiropractors with Jay Jaye

You don’t have to be a celebrity, athlete, or corporate executive to leverage Public Relations or “PR” for yourself and your business. The fundamentals of PR are instrumental in growing a remarkable chiropractic practice. 

 

In this episode, I interview Jay of Ace of Spades Agency, and he dispels the myths of PR, how chiropractors can improve their positioning, and what he would do to build his practice if he were a chiropractor. 

 

Ace Of Spades is a digital PR agency that helps people and companies package, position, and publicize what they do all over the world.

 

Our chiropractic audience’s appetite for the desire to self-promote runs across the entire spectrum, but if you can move the needle in your strategic positioning, your practice will grow. 

 

Too many chiropractors hope their practice will grow just by being a good chiropractor and having people refer to them, and in some instances, that does happen, but not as much as we all would like. 

 

Take control of your practice growth by listening to this episode, which will help you enhance your positioning.

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About the author, Kevin

Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who dedicates himself to treating his patients’ symptoms and physical dysfunctions, whether it’s a professional athlete, a weekend golfer, or an office worker. 

Dr. Christie received his B.S. degree from the Florida State University in Exercise Physiology and was an assistant strength & conditioning coach for FSU athletics. His education and desire for learning continued at Logan College of Chiropractic in St. Louis where he received his Doctor of Chiropractic and Masters In Human Biology degrees. 

Dr. Christie is currently the CEO of Health-Fit Corporate Wellness which provides On-Site Chiropractic and Ergonomics for corporations such as Royal Caribbean, ADT Security, Tyco Integrated Systems, World Fuel Services, Strategic Coach, Frito-Lay, and others. 

In 2016 he launched The Modern Desk Jockey Podcast, which provides healthy solutions for the desk worker. 

Dr. Christie has been the Chiropractic/Sports Medicine Physician for multiple football academies in South Florida. He is currently the Sports Chiropractor for XPE Combine Prep Program in Boca Raton, FL. This role includes treating the college football players during the NFL Combine Prep Program and the NFL Combine in Indianapolis. He also has worked on over 500 NFL, MLB and NHL players for these strength & conditioning companies during their off-season Pro NFL/MLB programs.

In November 2009, Dr. Christie was appointed by Governor Charlie Crist to the Board of Athletic Trainers as the Chiropractic advisor. This appointment is through the year 2017 and will include working with and advising the Board of Athletic Trainers on maintaining and improving the quality of care for Certified Athletic Trainers in the state of Florida.

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