Instagram Audience Building with Grant Elliott


In marketing your practice, you’ve probably been told that you need to create content. 

But when you actually create content, it often feels like your blog article, social media post or video just disappears without making an impact. 

Today’s guest Grant Elliott creates content on Instagram and has a large following–even though he’s still in school to become a chiropractor. 

In this episode, you’ll hear his recommendations for chiropractors who want to attract more patients with content marketing. 

Implement his tips to gain more patients faster. Stop being the chiropractor that chases patients and magnetize them instead. 

Show highlights include: 

  • The biggest mistake chiropractors make before ever creating a piece of content. (8:50)

  • How the right content makes you never have to “convince” prospective patients ever again. (12:55)

  • Ever wonder if a piece is good enough to post? Here’s Grant’s 1-sentence-rule for deciding whether a piece is good enough. (23:55)

  • How to leverage other pages’ followers for yourself without being spammy or violating TOS. (24:50)

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About the author, Kevin

Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who dedicates himself to treating his patients’ symptoms and physical dysfunctions, whether it’s a professional athlete, a weekend golfer, or an office worker. 

Dr. Christie received his B.S. degree from the Florida State University in Exercise Physiology and was an assistant strength & conditioning coach for FSU athletics. His education and desire for learning continued at Logan College of Chiropractic in St. Louis where he received his Doctor of Chiropractic and Masters In Human Biology degrees. 

Dr. Christie is currently the CEO of Health-Fit Corporate Wellness which provides On-Site Chiropractic and Ergonomics for corporations such as Royal Caribbean, ADT Security, Tyco Integrated Systems, World Fuel Services, Strategic Coach, Frito-Lay, and others. 

In 2016 he launched The Modern Desk Jockey Podcast, which provides healthy solutions for the desk worker. 

Dr. Christie has been the Chiropractic/Sports Medicine Physician for multiple football academies in South Florida. He is currently the Sports Chiropractor for XPE Combine Prep Program in Boca Raton, FL. This role includes treating the college football players during the NFL Combine Prep Program and the NFL Combine in Indianapolis. He also has worked on over 500 NFL, MLB and NHL players for these strength & conditioning companies during their off-season Pro NFL/MLB programs.

In November 2009, Dr. Christie was appointed by Governor Charlie Crist to the Board of Athletic Trainers as the Chiropractic advisor. This appointment is through the year 2017 and will include working with and advising the Board of Athletic Trainers on maintaining and improving the quality of care for Certified Athletic Trainers in the state of Florida.

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