SEO Mistakes Chiropractors are Making

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When it comes to attracting more patients to your practice, well-working SEO sounds like a dream: People looking for help come to your website automatically without you paying a penny.

But as you might’ve realized: Making SEO work is harder than some people lead you to believe. Most chiropractors’ websites don’t rank well on Google and never attract a single patient. It’s all because of a few simple mistakes.

In this episode, SEO expert Darcy Sullivan tells you exactly what those mistakes are and how to fix them so you can have a website that fills your schedule with patients. 

Show highlights include:

  • Even if you do everything right on your website, it might not rank well. You’ll also need this to get more clicks via search engines. (4:50)

  • Why using “doctor talk” online will kill your rankings and repel patients instead of attracting them. (5:45)

  • Here’s how often to blog if you haven’t gotten started on content marketing yet (don’t worry, you won’t have to publish every day). (15:45)

  • If you do any SEO before you answered these two questions, even the best rankings won’t lead to new patients. (24:15)

As of July 1st, we closed the Chiropractic Success Academy for a few months, but the good news is you can join the waitlist notified when we reopen it. Just sign up for the list here:

Get Darcy’s help to get your website ranking better at:

Find out more about PropelYourCompany at:

Chiropractic Success Academy

Join us for the CSA Retreat!

MCM Mastery

or contact at


About the author, Kevin

Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who dedicates himself to treating his patients’ symptoms and physical dysfunctions, whether it’s a professional athlete, a weekend golfer, or an office worker. 

Dr. Christie received his B.S. degree from the Florida State University in Exercise Physiology and was an assistant strength & conditioning coach for FSU athletics. His education and desire for learning continued at Logan College of Chiropractic in St. Louis where he received his Doctor of Chiropractic and Masters In Human Biology degrees. 

Dr. Christie is currently the CEO of Health-Fit Corporate Wellness which provides On-Site Chiropractic and Ergonomics for corporations such as Royal Caribbean, ADT Security, Tyco Integrated Systems, World Fuel Services, Strategic Coach, Frito-Lay, and others. 

In 2016 he launched The Modern Desk Jockey Podcast, which provides healthy solutions for the desk worker. 

Dr. Christie has been the Chiropractic/Sports Medicine Physician for multiple football academies in South Florida. He is currently the Sports Chiropractor for XPE Combine Prep Program in Boca Raton, FL. This role includes treating the college football players during the NFL Combine Prep Program and the NFL Combine in Indianapolis. He also has worked on over 500 NFL, MLB and NHL players for these strength & conditioning companies during their off-season Pro NFL/MLB programs.

In November 2009, Dr. Christie was appointed by Governor Charlie Crist to the Board of Athletic Trainers as the Chiropractic advisor. This appointment is through the year 2017 and will include working with and advising the Board of Athletic Trainers on maintaining and improving the quality of care for Certified Athletic Trainers in the state of Florida.

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