Content Marketing Master Class in Austin, TX

Dr. Christie attended the Content Marketing Master Class in Austin, TX with Robert Rose and Joe Pulizzi. He provides you with his take from the class and how he will implement this in 2018 . What is Content Marketing?Strategy of creating valuable and compelling content, in a specific niche to a specific audience, consistently delivered to change or maintain a behavior. 

Key Takeaways

  • Find a niche where you can be the leading expert in the community

  • Develop your content mission

  • Focus on content type, platform and deliver consistently

  • Don’t build your house on rented land

  • Build an audience of opt-in subscribers

  • Need an amazing E-Newsletter and remarkable download

  • Diversify after building the audience

  • Diversify Revenue Streams

Content Marketing Planning Framework

  1. Purpose

  2. Audience

  3. Story

  4. Process

  5. Measure