My Chiropractic Facebook Ads Strategy

I don’t subscribe to the FB ads, lead generation, or funnels that offer discounted exams and treatments to get people into the door. I believe strongly in effective content marketing and sprinkling in effective lead generation by providing value to the person without demonetizing you and your business.

If you consistently create and repurpose valuable and educational content to your community, you can use Facebook and other social platforms as a vehicle to get your content to the masses. This will also help build your “Total Web Presence” to support your google presence.

Below is the strategy that I recommend. I consider myself very adept at FB strategy, but not an expert in the mechanics behind FB ads such as cost per click, etc. There are plenty of resources out there for that type of information.


 FB Live Interviews

 

Recorded Video Sequencing Ads

  • I will pick a topic and shoot 3-4 short videos around that topic. For instance, in January 2018 I am picking Golf as the topic. I will do an FB ad around video one which will be around 3 minutes in length. I will run that FB ad is targeting Golfers age 30-64 with a 7-10 mile radius around my office. I will run that video for ten days. I will then run Video 2 for ten days and retarget anyone who watched 50% of Video 1 (warmer audience leads to higher conversion and less ad cost per click). I will also retarget anyone who has visited the golf page on our website (See III D Below). Video 3, same scenario as above. Then video 4 I will have a call to action at the end of that video. Lastly, I will write a nice, concise Blog around the topics I discussed in these four videos, with the YouTube links in the blog of each video and place it on my Articles section of my website. I will then run an FB Ad on this blog retargeting all of the above (pixeled golf page and people who watched 50% of the videos). These golfers are now in my funnel 😊

 

 

FB Ads Lead Generation (Funnel)

 

These are the four lead generation concepts we utilize currently and in the recent past. Our two niches are Sports Injuries and Desk Jockeys, so you will see our landing pages and funnels are based around that. You will base yours around your niches. We go above and beyond in our digital landing pages, in my opinion, so don’t feel like you need to develop elaborate Self-Assessments and such like we did. In part D, you will see that we use specific pages on our www.healthfitchiro.com website as our landing pages and funnels. I strongly feel that if I can get a captive audience to get to my website, they will be compelled to call or schedule online with us. Or even chat with us in our chat box.


 

 

 

 


Boosted Posts

 

Boosted posts are viewed by many as not ideal compared to FB ads, and I appreciate that view. However, if you don’t blindly boost bad posts, and have a strategy behind it, I think it can lend itself to a well-rounded FB plan. Benefits include having nice engagement with your posts on your business page, so it doesn’t look like a ghost town. Secondly, people that like your posts can then be requested by you to like your page. Boosted posts have improved in its targeting.

I will sprinkle in strategically boosted posts for the following:

  1. See Above FB Live Strategy

  2. Blog Post

  3. The Modern Desk Jockey Weekly Podcast


Tips

**Consider uploading your patient email list into a Facebook Audience and then generating a 1% lookalike audience and targeting them in your FB ads for conditions or other ads that are specific such as my golf example.


**Targeting with your ads is very important and can get very detailed. Spend the little extra time to get this right. The radius mileage may vary based on your location and the niche you are targeting. I picked 7-10 Miles for golfers because I know they will travel a bit further for their golf game. If it was a bit more generalized or condition specific, I would consider a tighter radius.

Video Recording Comprehensive (and Affordable) Equipment List

Here is my complete and up-to-date set up for recording videos and also doing FB Live Videos.

The equipment includes:

• My iPhone 7
• Wireless Lavalier Mic
• Mic adapter to iPhone and the lightning attachment from Apple
• Dual-Head Lavalier Mic for FB Live interviews or Videos with two people
• Tripod with Smartphone mount
• 2 LED Lights
• 2 LED Light Tripod Stands
• Adapter to mount LED lights on Tripod (maybe you don’t need this if you order diff tripod stands for the LED lights). I had to retrofit

Excluding the cost of the iPhone that I already owned, my total cost on Amazon was about $235.

If you need to start more affordable, you can probably get away with only 1 LED light and maybe a different option on Wireless Lavalier Mic. But at $235 I feel like I have a very functional set-up to produce quality enough video. From there it is about good content and consistency.

Once I shoot the recorded videos, I send them to Fiverr and for $6 they edit it and put my intro and outro on the video.

Wireless Lavalier Microphone System

https://www.amazon.com/…/B01…/ref=oh_aui_detailpage_o06_s00…

$100

Movo MC3 3.5mm TRS (Female) Microphone Adapter Cable to TRRS (Male) for iPhone & Android Smartphones

https://www.amazon.com/…/B01…/ref=oh_aui_detailpage_o06_s00…

$10

Premium 196″ Dual-head Lavalier Microphone

https://www.amazon.com/…/B01HOC…/ref=as_li_qf_sp_asin_il_tl…

$19

Acuvar 50″ Inch Aluminum Camera Tripod with Universal Smartphone Mount + Bluetooth Wireless Remote Control Camera Shutter for Smartphones

https://www.amazon.com/…/B00…/ref=oh_aui_detailpage_o00_s00…

$16

SUPON LED-L122T RA CRI95 Super Slim LED Light Panel,3300K-5600K LED Video Light Panel

https://www.amazon.com/…/B01…/ref=oh_aui_detailpage_o00_s00…

$31 each.

Emart Photography 7 feet Light Stands for Photo Studio, Video Shooting, Carry Case Include

https://www.amazon.com/…/B01…/ref=oh_aui_detailpage_o08_s01…

$24

Manfrotto 016 Adapter Converts Standard 5/8″ (16mm) Female Light Stand

https://www.amazon.com/…/B00…/ref=oh_aui_detailpage_o01_s00…

$13

***Be forewarned that the LED light panels as listed do NOT have a power source included. You will also have to buy the 12v adapters or lithium batteries separate.


About the author, Kevin

Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who dedicates himself to treating his patients’ symptoms and physical dysfunctions, whether it’s a professional athlete, a weekend golfer, or an office worker. 

Dr. Christie received his B.S. degree from the Florida State University in Exercise Physiology and was an assistant strength & conditioning coach for FSU athletics. His education and desire for learning continued at Logan College of Chiropractic in St. Louis where he received his Doctor of Chiropractic and Masters In Human Biology degrees. 

Dr. Christie is currently the CEO of Health-Fit Corporate Wellness which provides On-Site Chiropractic and Ergonomics for corporations such as Royal Caribbean, ADT Security, Tyco Integrated Systems, World Fuel Services, Strategic Coach, Frito-Lay, and others. 

In 2016 he launched The Modern Desk Jockey Podcast, which provides healthy solutions for the desk worker. 

Dr. Christie has been the Chiropractic/Sports Medicine Physician for multiple football academies in South Florida. He is currently the Sports Chiropractor for XPE Combine Prep Program in Boca Raton, FL. This role includes treating the college football players during the NFL Combine Prep Program and the NFL Combine in Indianapolis. He also has worked on over 500 NFL, MLB and NHL players for these strength & conditioning companies during their off-season Pro NFL/MLB programs.

In November 2009, Dr. Christie was appointed by Governor Charlie Crist to the Board of Athletic Trainers as the Chiropractic advisor. This appointment is through the year 2017 and will include working with and advising the Board of Athletic Trainers on maintaining and improving the quality of care for Certified Athletic Trainers in the state of Florida.