EPISODE 471: Strategically Fulfilling Your Vision with Brennan Donahue DC

Hey, chiropractors. We're ready for another Modern Chiropractic Mastery Show with Dr. Kevin Christie, where we discuss the latest in marketing strategies, contact marketing, direct response marketing, and business development with some of the leading experts in the industry. 

Dr. Kevin Christie: [00:00:00] Welcome to another episode of Modern Chiropractic Mastery. Today I'm interviewing Dr. Brennan Donahue, who is now one of our MCM coaches. We onboarded him early in the year and has already added a handful of clients to his roster, and so I wanted to have him come on and. And share a little bit of his journey.

He's been on the podcast before and we're gonna get some updates from there on how he's, uh, strategically built his practice and, and really utilize the vision, uh, to do that. And some of the things he's excited about with working with chiropractors and what, uh, he is, uh, learning in that process as well.

Uh, before we dive in, just wanna make mention again, one of our collaborators is Stop Pain Clinical. Uh, I use them in my practice. We've had it for a couple years now. Um, we, not only do we have it for sale, but we've actually bought some little ones and we do a nice, as part of our patient experience or, or I should say our new patient experience is we have a little gift basket.

Uh, we follow the a IG rules on gifting, and one of [00:01:00] those is. The stop pain, and a lot of patients pick that. It's a great, uh, 10% menthol topical analgesic, and it does have MSN and glucosamine in there. So, uh, check that out. That's stop pain clinical.com. That's one P in Stop Pain Clinical. And you can see that in the show notes as well.

But highly recommend them, uh, for your clinic and for your patients, and probably for yourself on a long day of. Treating patients. Alright. Without further ado, here is my interview with Dr. Brennan Donahue.

Alright, welcome to the show, Brendan. I really appreciate you having on, again, I forget how long ago was you, were, you were on, but it's been a fun journey over time. Be Before we dive into, uh, everything we're gonna discuss today, introduce yourself, tell us about your practice and, uh, where you're at, and all those fun things.

Brennan Donahue DC: Yeah, thanks for having me on again. First time was enjoyable and hopefully today's too. So I am in St. Louis, Missouri, about 30 minutes away from [00:02:00] Logan's campus. Mm-hmm. Um, it's one of those that we have a sports-based practice, but, um, sports to us is anybody looking to, to better themselves in one way or another from Park, park Walker to, to an endurance athlete.

So, um, based. I, I built my practice around a RT principles. Mm-hmm. And adjusting. And since we've kind of transitioned to shockwave and laser dry needling, still some a RT for sure. Um, and, uh, building the rehab side. Absolutely. And part of why I wanted to have you on is you're, uh, one of our, you're our latest coach for MCM.

Dr. Kevin Christie: So you're, you've taken on clients already. It's been cool to see, uh, us kind of get you onboarded. And then right when we started to have you coaching, we've definitely had a nice influx of clients and you've been taking some of those on. And what I wanted to do was kind of see how we got from when you opened your practice to the point now where you're, you're helping other.

Practice owners out. Yeah, I think it's one of those that it [00:03:00] bringing you on was one of the, uh, the smartest decisions I had just because I felt like I was at a point where, uh, I had a lot of ideas but couldn't conceptualize how to put 'em in order, you know, and so building the marketing side out and building policies and procedures and things like that, and then just implementing over a long period of time has.

Brennan Donahue DC: As it, it then transpired into, man, I thought I'd really enjoy coaching. And we had that conversation a few years ago and mm-hmm. And now we're here being part of the team and taking on clients and helping other people try to achieve their goals. So, yeah, definitely. And one of the things I keep on chewing on is I, I might do a solo episode on the idea of, you know, being a pro, right?

Dr. Kevin Christie: And it's, um, one of those things where if you were. Uh, you know, a, a quarterback of an NFL team or a CEO of, uh, Amazon or, or whatever, you would have to really be a pro. Like, you'd have to do all the things it takes to do that, right? It's, it might take long hours, it might be a lot of sacrifices, but [00:04:00] there's a level of being a pro and what that means, uh, and that's one thing that you've done is you've taken.

Being a chiropractor and a business owner. Seriously. 'cause it's not easy. I think we sometimes think that, uh, it's just a natural evolution of being a chiropractor that one day you should open your own practice and it should be easy and it should succeed and, and all those. But we fail to realize how many small businesses, uh, fail in our country.

Um, yeah. Yeah. I think we have a. A better chance as a chiropractor, uh, than other types of businesses, like an ice cream shop or something. But, uh, it doesn't, doesn't mean, you know, there's chiropractic offices that open up and they do survive. There's some that don't. I think we have a higher survival rate than say, an ice cream shop or, or the like, but.

The thing that I think you've noticed and we've noticed with working with many clients is too many of them, uh, of the practice owners are frankly just surviving. And, [00:05:00] uh, that's nowhere to be over, you know, year in and year out. It's obviously you wanna survive the first few years, but it, it shouldn't be survival mode forever.

We want to be in that thriving mode. Yeah, I couldn't agree more, and I know that. Frankly, it was one of my, my ceilings at one point was trying to figure out the business, the family, and you know, fitness and things like that. And at one point in my life I was able to lean way harder into fitness and now.

Brennan Donahue DC: Um, I know I actually, I start my days early to get work rocking and rolling so I can pick my kids up in the afternoon and take 'em to the library and things like that. So it was all about realizing the work has to get done in 24 hours no matter what that is, and mm-hmm. I just started to learn how to allocate my time accordingly to be able to show up in all aspects of life that I feel are important to me.

Dr. Kevin Christie: Yeah. Priorities for sure. Um, now let's, let's rewind. What year did you graduate from Logan? Uh, 2016. 16, so late August. Yeah. Yeah. And then tell us what it was like graduating and what you, you know, kind of the first couple [00:06:00] years there. Yeah. So right, uh, right up to graduation I thought I would end up being an associate and just none of the positions.

Brennan Donahue DC: Mm-hmm. Excited me. And so, yeah, I did decide to take the plunge and um, I started in about 200 square feet of gym space out of a CrossFit gym locally. But with that being said, I all, uh, instantaneously was building my next facility, right? Mm-hmm. I knew I wanted to be bigger than this, and it was one of those situations where it was a starting point, but I knew it wasn't gonna be a long, um, a, a long transition for me to try and find more office space.

And so that was October I started in the CrossFit gym. By March of 17, I was now in our office space, which is 1400 square feet. Um mm-hmm. And now, you know, our rehab space is bigger than the room I started in. So yeah, it transitioned to that. And there's been many iterations of moving the office space around, changing office hours over the years, just trying to figure out what works and.

I think there's an [00:07:00] elegant way to do that without, uh, causing distress amongst your patient population. Yeah. And, and, and, and correct me if I'm wrong, aren't you expanding into the other space that is in the works? So we, there's 1400 square feet right next to us, and that vet is retiring and the, we have a little sticking point.

He hasn't notified, uh, the landlord yet that that is the game plan. And so he knows I want the space and so he is gonna bring that up when he talks to the landlord. Yeah, so you'll hopefully effectively double your space and be able to grow into that, which will be nice. We just had our quarterly team meeting on Wednesday, and that is our goal.

By next, this time next year, we, we've doubled our, our footprint. Yeah. And so you've been, you know, you're, you're 10 years into it now, which is cool. That's a, that's a cool landmark. I feel like, you know, you, you're 10 years to graduate, but also 10 years as a business owner and, and, and you just kept on, uh, sequentially breaking through those ceilings of complexity like you mentioned, and growing and taking the next step.

Dr. Kevin Christie: Um, you know, everything [00:08:00] from increasing office space to increasing revenues and profits, hiring associates and team members, and. And, and now what have you enjoyed on the leadership front? Because I know obviously it takes a different level of leadership when you first start out versus now having multiple team members and growing and then obviously now, uh, coaching clients.

What, what, what are your thoughts on the leadership side of things? Yeah, I'm glad you brought it up. 'cause frankly that was, um. That was something I brought up to my team during our team meeting is the fact that we've gotten to the point where, um, hiring and firing is based off our core values. So we know the team members that we've built, they align with our core values, which has built my trust within them, which has allowed me to get way better at delegating rather than feeling like I need to take everything on myself.

Brennan Donahue DC: Um, and with that delegation one, it's giving people to grow within the organization and have other responsibilities and roles. My, my front desk person. We transitioned January 1st into our patient [00:09:00] care coordinator, and then we brought on a new front desk person. And, um, so the delegation has freed me up to do a number of things, be with my kids, but also open up to time to be able to commit to my clients that I'm coaching through and be present with them as well.

Um, so yeah, the leadership is fun for me. I enjoy it. Uh, I'm, I'm a hard reflector, so if I do something, you know, that, that is subpar for what I think I should, I'm willing to admit that and I know my limitations as well. Yeah. You know, was interesting before this interview, I was on a call with our, uh, we, we now are, um.

Dr. Kevin Christie: Alex, she's our kind of MCM brand representative. She's gonna be going to different conferences and the first one she'll be at is in, uh, Washington DC for Jay Green Signs event. So we were talking about things and, and she had a lot of good insights on, we're also concurrently talking about increasing our LinkedIn presence a little bit, but she was asking me about different niches that our coaches [00:10:00] have or different types of clients they excel at.

And I was going through each and, and I was talking about you, and one of the things that, uh, because there's, there's reasons why you would. Uh, bring on a coach and it's not always, it's like, oh yeah, like they got a million dollar practice. Like, yeah, def definitely nice and, and, and all that. Or they've been doing it for 30 years, or, you know, there's, there's a lot of reasons why you'd bring on and, you know, there, you, Kurt, Ashley, myself, we all have different strengths.

We all have different experiences and wisdom, but I think one of the things that. Why I brought you on, was that kind of going back to be being a pro, is that, um, you. You set a standard for yourself and it's a very, um, it's a, it's a high standard and you have a very strategic way of, of setting the standard and achieving the standard.

And then I figured with that, with your ability to, [00:11:00] you, you have that ability to, uh, speak your mind in a way that needs to be spoke, but doing it with that Midwest nice. Um. Uh, high eq. Yeah. Yeah. Where it was like, uh, and so it's great. And then you, you can kind of, uh, get, get the point across well, and that resonates with most people.

And so I think that's something that is a strong suit for you on leading your team, leading your family, uh, and then now, now leading some chiropractors that are trying to also, you know, set their own standard, what that looks like. You helping 'em do that, helping them. Dev, develop a plan to do that because that's what's been interesting.

'cause you, you and I first started working together, I think through CSA, right. And. Then you were one of my first clients as a coach when I started coaching one-on-one. And you just continually have done the things that needed to be doing to, to, to really achieve your vision, not someone else's. Right. And [00:12:00] I think that's the problem with a lot of coaching programs and a lot of coaches is that.

You try to put everybody in the same box and then force feed 'em that to get there. Um, so I wanted to, to kind of make mention of that and, and that's my long, uh, segue into, um, what what is your. The next three years for you, I wanna hear what your vision is for your practice. Uh, okay. And then we'll kind of go into what your, uh, some of the insights you're getting from some of your clients, but what, what's the next three years look like for, uh, active STL?

Brennan Donahue DC: Yeah. Uh, the next three years, hopefully the vision is that we're at least adding another chiropractor, so we're doubling our square foot. Yep. Um, there's a space open to that with the potential of tripling. Mm-hmm. Um, we're not gonna get ahead of ourselves too far, but, um, at least doubling our square footage.

Um, bringing on a third doc, getting it to the point where we have two preceptors with us at all times. [00:13:00] Mm-hmm. Um, we're doubling our front desk. We're, uh, the patient care coordinator kind of moving into an office, managerial role three years from now with enough reps in time. Mm-hmm. Um, and so again, that constant, uh, forward progression of roles is important to me because if we stagnate for too long, I think that's where we lose really good, um, really good team members that move on to the next best role.

Um. And I think it's one of those that we have a really high importance on increasing our rehab and cash side as we stay in the insurance network. Yeah. Um, because that's a driving factor for our practice growth. And so I, I'm mm-hmm. We've kind of committed to not withdrawing all those options mm-hmm.

But layering on services that allow us to. Increase our outcomes by and collect a few extra dollars while we do that. Yeah. And you've been in our mastermind since the beginning, which was another at the time, in 2022, uh, you, you were making a big commitment for not only the [00:14:00] cost of join the Travel, but also it was the first year, and who knew if it was gonna be any good.

Dr. Kevin Christie: It's obviously been, uh, really awesome, uh, but. I think you and I have probably both gleaned from the mastermind group in there is that a lot of the best practices I'm, I'm seeing right now, and this is not. This is not everybody. I, I'm outta network with insurances, but some of the best we're seeing right now are the ones that are in network with insurances, but have really built good systems around that and have layered on, uh, very effective, uh, cash-based services.

Again, whether it's shockwave or laser or dry needling or, uh, g clinic, gym hybrid, but built good systems around it and. And, and it seems like those are the ones that are really thriving in a lot of ways. It's not easy, but we're seeing a lot of good chiropractors do it. And, and that caught me off guard, to be honest.

Brennan Donahue DC: I didn't, uh, yeah, me too. Didn't, I wasn't expecting that that was gonna be one of the, uh, outcomes. I kinda, at that point, I was [00:15:00] really leaning into chopping one insurance a year until I was out. Mm-hmm. I think that's also the fun part about growth and the field goal. It's like, it kind of moves and. Uh mm-hmm.

You have all these different avenues along the way, and when you start going down the road, it's easy to kind of switch directions if that's the route you decide to go. Yeah. And, and you know, the, the thing about it, again, I'm not here saying like everybody should be in network with insurance, but the problem is, is if, 'cause I, I get some chiropractors that would say, I'm, I'm in network with insurance, but I want to go out and network.

Dr. Kevin Christie: And I'm like, all right, well, why don't we first try. To see if you can successfully do add-on services to your patient, you know, some of the patients that need it in your in-network practice. Because if you can't do that, good luck going outta network with insurance and going cash and making it work.

Right. Like Right, right. That's, it's, it's a whole different dialogue that has to happen with that patient on that day. Yeah. And if you can't master it on a small level and you, you put all your eggs in that basket, I mean it mm-hmm. That could be a really big. A big struggle and [00:16:00] barrier for people to break through.

It can. Not to say that it hasn't been done right, but I, I think it can be a barrier. Yeah. I just think it takes the same skillset to be outta network that it does, to do good with, uh, being in network with add-on services. Right? Yeah. Yeah. And so Good way it works. So, um, you know, you kind of pick your poison there for sure.

Uh, but, uh, no, it's exciting to see your vision. And I know one of the things that you did. Uh, you took on something challenging. I wanted to, I kind of thought of it when I mentioned your clinic name was, uh, you did a big rebrand. What was that, five years ago now? Four years ago? Yeah. I, I, I can't even remember to be honest with you.

Brennan Donahue DC: Somewhere in that four to five year, you still have t from it. Yeah. You know, um, it was my original, uh, practice name was Donahue Chiropractic. Right. Yeah. And it was. At the time I did that based on location. And this, this is is an ego, but I was going into a town that I had gone to high school in, grew up in grade school.

My family had been around and [00:17:00] has connections. Mm-hmm. Um, and it was a good way to start the practice. But yeah, I then start, once we got enough, uh, substance to this thing, I was like, okay, now I need to start thinking long term. If I bring on an associate. I don't want them to be pigeonholed under the name Donahue, right?

Mm-hmm. I want it to be, we're now a brand and we run a practice style together as a unit and we grow and long term, sure there's exit strategy in mind, um, of sales and things like that. But yeah, we undertook that and luckily we. We came out alive. It's funny you, you pull up a piece of paper like a, a doctor's note for a student.

Mm-hmm. And that's a year in, and it still says Donahue Chiropractic. I'm like, all right guys, we missed that one. Let's get that updated. You know, there's little things That's a point. Show ups a good point. Yeah. When you rebrand something that's gonna happen, you just gotta tackle it as you see it come up.

Dr. Kevin Christie: So That's right. Um, awesome man. And I know being in the Mastermind, I think one of the things I do require for our coaches is [00:18:00] to be in the Mastermind because it's a continual education for us. I know it is for me, uh, of, of big thinking chiropractors working together and being able to take some of those and then, uh, help.

With the clients that you, that you do coach. But, uh, let's, let's transition over to, uh, you know, you've been been coaching now. What are some of the things you're getting, gaining, some insights from that. What are you enjoying from it? Uh, what are some of your thoughts around that? Man, I, it's, uh, a little bit, being on the other side is really enjoyable 'cause I'm also learning what's going well for other.

Brennan Donahue DC: Docks in the area, right? And, and not just in the area and in, in the United States. Um, and so it's fun taking those wins, but it's also, it's taken me back to the years where. We were trying to build this thing, and it's taken me back to understanding and I can put myself in their shoes of the struggles and things like that.

Mm-hmm. Um, coaching the com the financial commitment at one point was a struggle. Right. Um, mastermind at one point, you know, you sit there and you [00:19:00] kind of weigh in the pros and cons, but, um, I just, a quick example is one of the coaching clients, um. Not necessarily billing for all the services he's doing, and he's giving away free care.

I'm like, dude, that, that was me at one point. And so it's really fun to say you changed that one, one aspect of your practice. That financial income you make that month will cover your coaching expense. And so without changing a single thing, other than making sure you're collecting for all the treatment that you're giving out as a really good clinician.

Dr. Kevin Christie: Mm-hmm. Yeah, that's, that's a big one. And I think, uh, again, you know, whether it's having us other coaches that you and I can. Bounce ideas off. 'cause that's one thing is we have a Slack channel. We're always bouncing ideas off each other or helping each other out on client situations. Where again, the mastermind group is, you can take that confidence.

Okay, yeah, so and so was able to do that. I can, I can do that. And then sometimes you just need to have a sounding board. And the reality of it is, is that like if you look back, 'cause now you're at that 10 year mark, if you look back at your [00:20:00] 10 years of growth. On the, on the grand scheme of it, it looks like there's just nice rise, you know, hockey stick up, but there's been obstacles along the way, no doubt about it.

And that's just inevitable. But to have someone, or somebody around to help you navigate the obstacle so that there is still, the overall upward trajectory is huge. Correct. And I think it's, I've, I've really enjoyed that it's, uh. Trajectory and not necessarily a launch writeup, right? Yeah. Yeah. Because I think that quick launch can lead to its own problems.

Brennan Donahue DC: And can you sustain that if. And that's, I, there's not some golden commitment we're making as coaches that you're gonna make $40,000 more next month. Right. And we, we all see the ads and we hear those things. Um, but I think it's, it's definitely, I envision active SDL being around for a long term. So this is a, a long, slower build of how do we do it the right way that's sustainable and that's, it's kind of what I wanna.

Ingrained in in [00:21:00] some people. Mm-hmm. Yeah. No, absolutely. And I think that's what people have to realize. Is this a, it's a process. You know, it's not, yeah, gonna change overnight, but you're setting up really good systems for the long term. You're setting marketing up, you're just building an actual business.

Dr. Kevin Christie: And I think that's. Uh, what we do well with our clients is, is helping you build out frameworks and and systems to, to really build up an actual business that's going to, to grow and, you know, you deserve to ultimately make a professional living. Now, part of it, like you can go back sometime is yeah, you could have taken some money and paid yourself personally and, and you know.

Drive the fancy car, but a certain part of your career, you gotta reinvest that money into growth. So that the way I look at it, like, I'm 46 now and so 21 years in, in my thirties, especially that first half, there was a lot of money that I put back into the business to be able to be where I'm at now. Uh, and yeah, there was mistakes.

I like what Dan Sullivan calls it from strategic [00:22:00] coaches, like sometimes if you lose money on some idea, business wise, it's just research and development. You know, it's a, it's an R. It's an r and d cost. Just say, okay, well that didn't work, but at least I know now. Yep. Try something else or try again.

Brennan Donahue DC: Either way. Yeah. Right. Yeah. What was one of the biggest obstacles that you, over the last 10 years, that you can say that you faced on the hearts? Because I think, I think you can label. Obstacles in two ways for practice growth. There's obstacles. Like I remember when I, when I bought my office real estate in 23, that was a massive obstacle, but it was a good obstacle.

Dr. Kevin Christie: Like, okay, yeah, it's, this is a hard thing worth doing. Versus there's some just like, shit, that was a, that was a really big setback. That was hard. That wasn't good at the time or anything. But uh, what was one of those challenging, hard. Not great obstacles that you can think of over the 10 years.

Brennan Donahue DC: probably one of the biggest obstacles, [00:23:00] and this might not directly answer your question, but um. It is understanding my own patience, right? When I decide on something, I want it now and I wanna do it quick, and I wanna get going and let's rock and roll and, you know, I, I wanted that launch at one point and I still, at times we all do, right?

Mm-hmm. But, um, the patience of. I would go home and I would tell my wife, we're not there. We're not there. And you know, we're still not where I want this thing to be. But, um, and she just kept having to remind me of like, this is, you're in it for the long haul. Like you're, you keep showing up doing the right things.

And so probably one of the obstacles of my own, a little bit of perfectionism involved is probably the way I'll word that.

Dr. Kevin Christie: Yeah. No, it's a good thing and it's recognizing that is is key for sure.

Brennan Donahue DC: Yeah.

Dr. Kevin Christie: You know, it's, uh, undoubtedly we're all gonna have obstacles and, and it's good to have people around to help out with that.

Brennan Donahue DC: I think that's one of the biggest things is, you know, I've been in sports all my life, and so having a team or having a, a coach or somebody that just kind of ping ideas off and not [00:24:00] feeling like you have to reinvent the wheel every time something kind of falls apart a little bit.

Dr. Kevin Christie: Yeah, absolutely. That's why when we do have on a new client, we do a practice audit 'cause we want to really get to know what's going on, what look under the hood.

And, and then we like to ask that Ractor question from Strategic Coach of like, you know, three years from now and 'cause we're. We're not trying to create your vision for you, we're trying to tease out what your vision is, your you and your family, and then help get there. And there's multiple ways of getting there, right?

It's not, it's not just one thing. It's like, oh, you gotta do this, and if you don't practice like this. Then it's not, you're not gonna be successful. This is the only way to do it. You know, there's, there's a lot of way to, ways to slice it. I, that's one of the, um, beauties and challenges of coaching is, is extracting that outta the person and then devising the best plan together to get there, providing resources, uh, to, to help them.

And then, uh, yeah. [00:25:00] You know, being a shoulder to cry on sometimes too.

Brennan Donahue DC: Right. Right. And I, I, I truly love the way it's set up of the practice audit, getting that, that person's individual three-year plan.

Dr. Kevin Christie: Mm-hmm.

Brennan Donahue DC: And then looking at what does their audience look like? Who do they want to target? How do they wanna talk about, you know, their conditions and things like that.

And, um, so I, I really enjoy that, that part of getting to know them before we ever just say this is, you know, it's, it's not as, um. Straight and narrow. This is the only path. Like you were saying, it's okay, now we know you a little bit better. Now we can start trying to figure out what's the biggest domino to start knocking down to, to really watch the acceleration happen.

Dr. Kevin Christie: Yeah, definitely. And I think, you know, as we record this, it's uh, basically April, 2026. Um, you know. It's a lot of, uh, uncertainty out there with ai, with, uh, the economy, with just whatever. There's a lot, there's always uncertainty. Um, uh, there's a famous quote, [00:26:00] it's, uh, may, may, we live in interesting times.

And it is just kind of is like, it's, it, it's. Sometimes exciting, but unnerving to live in exciting times, right? That's right. And I think we, I think we are in an exciting time again, excitement might, uh, have two edge of that, edges of that sword, but it's, uh, I, I think we should be very optimistic. The, uh, with the AI thing is not gonna really impact us in the sense of what we do for a living.

You know, it might impact jobs and impact. Your patients have ability to afford, you know, care, things like that. But I think we can navigate all that. Um, and having a vision allows you to navigate challenging times, whether it is, uh, you know, circumstantial in, in, in the. In the country or in your town or, or whatever, or technology, but also just the obstacles within your own practice and sometimes in your own personal life.

'cause that's, that's just the, I mean, the biggest [00:27:00] challenge of being a a we're kind of like a micro business owner, right? Not even a small business owner as chiropractors, is that, uh, you know, the personal does bleed into the business and the business does bleed into the personal and it's hard to separate the two and you gotta navigate it.

And it's really just hard to do that on your own.

Brennan Donahue DC: I think so too. You know, and I think that's where, at a few levels is that's where definitely our bookkeeper comes into play and helps us kind of navigate that. Mm-hmm. I, I've removed myself from that to make sure that there's, I'm in less control of tho that bleed over, you know?

Yeah. There's other people that kind of back into that.

Dr. Kevin Christie: Yeah. And you've done a great job of delegating over the years. I think that's something that I've seen you grow with and that does take a level of leadership to get, get good at that.

Brennan Donahue DC: Yeah. I think, uh. Leadership and just, it also takes time to reflect back, to make sure at times it is getting done right.

Right. That doesn't mean I'm micromanaging, but um, it's, can we hold our standard? Right? We set the standard. Can we hold the standard? Um, [00:28:00] oftentimes once a year I review the simple things of I, if a patient can see it. So can I, you know, or if you see it, the patient can see it. Don't leave trash in the corner.

If the bathroom's a mess, clean that up. Like I'm, I'm kind of big on those little things and just review those once a year. That way everybody knows it. It's, uh. Just that is our standard and that is what we expect as a whole, and it, it, it just leads to a much smoother system throughout the process.

Dr. Kevin Christie: Yeah, absolutely.

Well, I'm excited to hang out with you in Santa Fe, New Mexico. I think that's the next time you and I will be in person together for our West Mastermind.

Brennan Donahue DC: Looking forward to it. I haven't been to the city before, so.

Dr. Kevin Christie: You made the transition. You made the transition from the east to the west, and uh, it's been fun having you over there.

And we'll have Lindsay Muma as our, uh, guest presenter and, and that's gonna be a fun, a fun weekend of learning and, uh, a cool little city. Never been there either.

Brennan Donahue DC: Looking forward to it. I loved when Lindsay presents, she always said, kind of brings that energy to the, to the, to the stage, doesn't

Dr. Kevin Christie: she? Oh yeah.

Absolutely. So, well, Brendan, [00:29:00] this has been fun to, to catch up again and just get a kind of a update since the last time you were on the show and then have you kind of share your story a little bit of how you got from where you started to now, uh, a coaching chiropractors. And it's been fun to see your, your growth with that.

Brennan Donahue DC: Fantastic. Thanks for having me. And, uh, it's been fun along the journey and looking forward to what's to come.

Dr. Kevin Christie: Yeah. And obviously if, if you're listening and you and you need some help, uh, uh, we do have some room on Brennan's schedule for, for new clients, and Ashley and Kurt and myself are close to capacity.

Uh, I know I'm at capacity. I think Kurt's close and Ashley's at capacity are close. So we've got some room there and we'd, uh, love to have you join us.

Brennan Donahue DC: Looking forward to it. Thanks.