EPISODE 458: Is A.I. Search Finding Your Practice with Solomon Thimothy

Hey, chiropractors. We're ready for another Modern Chiropractic Mastery Show with Dr. Kevin Christie, where we discuss the latest in marketing strategies, contact marketing, direct response marketing, and business development with some of the leading experts in the industry. 

[00:00:00] Welcome to another episode of Modern Chiropractic Mastery. This is your host, Dr. Kevin Christie, and today I am excited to have Solomon Timothy on our podcast. I've gotten gotten to know him over the last couple years from Strategic Coach and like to call him a friend at this point. He's got a great marketing agency.

I does a lot of things down in Naples for a lot of different type, uh, types of businesses and stuff, but we're gonna dive today into. What you need to know about being found from AI search, AI search, uh, he'll talk about it like a EO and GEO, um, but basically search from ai. People are finding their chiropractors and other things using ai, and it's a very, uh, unique prompting they're doing and things like that.

We're gonna dive into it and ultimately how you can be found on AI search, like the, the chiropractors. That are gonna win this battle in their communities are going to see more patients and they'll see, [00:01:00] uh, less being taken from them. Right? Like you're probably gonna lose some Google new patients, right?

Google search organic Google search. But you be able to gain the AI side. You don't want to fall in a situation where you're losing. Google new patients from organic search and you're not getting, uh, AI search new patients. And so we're just kind of at the tip of the iceberg with that. One of the things I'll say is those chiropractors that are creating content consistently and getting it out there are going to win the battle.

Gary V said it, Parker Vegas, uh, last year, and other people are saying it, Solomon's gonna say it on here and you really need to be doing that. Um. And it's kind of interesting, you know, we, about three years ago we, we pivoted our coaching program, which was purely coaching, and we still have pure coaching if that's what one only wants.

But our signature program, which most of our members are on, is we do coaching with you, but we also. Do the [00:02:00] marketing for you. We coach you how to shoot videos, and then we do all the distribution for you. Uh, put it on YouTube, we brand it, edit it for you, put it on YouTube, Facebook, Instagram, email your patients post on Google Business profile, like getting it out there so that your content is being done consistently.

And I just implore you to find. The desire to look at you and your clinic as something, an entity that needs to be a content creator of EDU health related Education that serves your audience and serves your clinic. But you need to be doing it and just doing it consistently. It becomes very easy once you do it consistently.

It's that early hump that people have a hard time getting over, or the fact that they started a little bit and then realize like, oh, I'm not an influencer. I'm not getting a million comments and likes. It's not necessarily about that. You need to be feeding that total web presence that I've been talking about for a while.

When I first started talking about it was just for Google search and some social media. And, [00:03:00] and things like that. And obviously staying top of mind with your patient, but now it's about AI search as well. So we're gonna dive into the nuts and bolts of that, with my interview with Solomon. Timothy, I.

 Alright, Solomon, pleasure to have you on. Um, I was on your podcast. I'm not sure if that's been released yet, but I'm not gonna call you out on that. But before we, uh, make fun of each other during this interview. No, I'm just kidding. Um, tell us a little bit about yourself. Tell our audience, I know you and I know each other from Strategic Coach and we've been, um, really getting to connect on marketing, but give our audience a little bit about yourself.

Absolutely Kevin, thanks for having me. This is a, an amazing podcast. I'm so grateful to be part of it. Uh, you are a champ running this for years and years without missing a week. So you're nothing but inspiration and motivation for me. You have no idea. Um, if I'm ever thinking about not making a podcast, I think about you and it's like, it's coming.

It's gonna have a [00:04:00] podcast this week. So thanks for having me. I'm happy to share a little bit about me. I'm an entrepreneur since 2006. Officially. Uh, before that I was like doing freelance work. Uh, we started off, uh, in marketing. Very similar story to you. It was just a web design shop that turned into a lead gen agency.

Kevin, funny story. We built all these websites when GoDaddy was new and mm-hmm. You know, people were buying domain names for the first time and uh, they would be like, I would ask 'em like, Hey, so Kevin, do you enjoy the new website we built you? They're like, it didn't do anything for me, for my business.

Mm-hmm. I don't know what you did, but that is not what I was hoping for. So clearly the clients wanted sales and phone calls and everything else, and we were thinking that we're a web design shop. So I went back to the office and said, guys, we're no longer doing websites. We're gonna figure out how to get them customers.

That's the only thing they matter. And so that's how we pivoted from being a creative shop to a performance based [00:05:00] lead gen, uh, focused business. And, uh, life has, has been crazy ever since. Good. Yeah. I mean, obviously things change and we're gonna dive into a fresh kind of topic for a lot of people now, but, uh, lead generation has changed over the years.

Yeah. Obviously, I don't know, 10 years ago it was a lot easier to get leads off of Facebook ads than it is now. Right. Everything was cheaper. I'll just be honest. Right. Yeah. The cost definitely has changed. I mean, we have inflation problem, but there's more people moving from traditional to digital. Mm-hmm.

That cost everything to go up. You know, people that are in certain industries, you know this in, in Google ads, they pay hundreds of dollars for a click. Yeah. Not a lead. I mean, so it's, it's just not. Mm-hmm. It's not cost, you know, effective anymore. Yeah, and that's one thing we struggle with with chiropractors, the ones we coach, is that, you know, uh, too many.

Are priced out of, uh, Facebook ads, Instagram ads, Google ads, and you know, you [00:06:00] gotta pay to get a good agency. A lot of times you gotta pay a good amount of money to the agency, and then you gotta, they want you to spend a fair amount of money on the ads now because that's what it takes to actually get leads and, and new patients.

But when you do the math, sometimes it can be a, a challenge now. Definitely chiropractors doing well with it. I think there's a lot of things that need to be discussed before taking on an agency for, for Facebook and, and Google ads. But, um, I, I always talk about content marketing, right? That's like been my thing for 10 years is content marketing.

And it's been interesting to also see the evolution of, of content marketing. And, you know, there's the misconception that. You need to become an influencer, um, to, for content marketing to work for you. Right? So they'll, they'll create some content but not get the engagement that they think they're gonna get, and they give up on it.

They don't realize that even the ones that are getting a lot of engagement, it took a lot of consistency and a lot of time to get there. Right. That it's very true. And I would just go on to say that [00:07:00] content marketing is probably still the number one thing they should be doing. Mm-hmm. Uh, even though the whole world of marketing has changed and that part creating content is still probably gonna be the cheapest way to generate leads.

And it's so, I mean, it's still, I would say the number one thing, there's no reason you shouldn't be. Doing content content's still king, right? Yes, 100%. Yeah. And that's one thing I try, I try to get chiropractors to understand, and I know you get, you try to get all kinds of other industries to understand.

I'm, I'm a, a very narrow niche. Is that. Co chiropractors need to just understand that part of their responsibility, uh, of trying to build a patient base or a practice is, yeah, you gotta be a good doctor and you gotta get results. But the vast majority of chiropractors are o, especially if you're still trying to gain traction, is you gotta think of yourself as a leading educator in the community.

And that is creating content through various means, and that's gonna help you move the needle. It's gonna help you. [00:08:00] Position yourself better. You're gonna stay top of mind to your current and past patients and they'll, they'll come back in and they'll refer more often. Uh, you'll get more SEO, you know, optimization from that.

But then what we're gonna talk about today, and I think this is what's been fascinating as I've seen the progression of content marketing. 'cause sometimes you do things, you do something over and over again. And you don't know what the future may hold and how that would benefit you, but it does, right?

It's like there's some people that became a chiropractor, you know, went to school, opened up a practice, and they're chumming along. They're doing a good job, doing a good job, and all of a sudden. Um, the sports team, the NFL team needs a chiropractor and they get that position and it was like, okay, wow. Uh, I didn't foresee that as a possibility.

It was a dream, but I did all the right things consistently over a period of time and an opportunity arose and I got it. And that's kinda what I [00:09:00] feel like now. Where those that have created have been creating content. It's not too late if you haven't, but those that have been creating content as a chiropractor have been humming along and, uh, seeing different, uh, benefits from it.

But then now all of a sudden we got this thing called ai. Right. Um, and that's where you and I are gonna dive in today. And, and my, my first question I have on that is, explain to our audience. They, you know, SEO is search engine optimization, but what is a EO or GEO Define those for us so we can, you know, set the, the, the landscape here.

A Absolutely. So a EO is the new norm for everyone that's been doing SEO. And if you're doing SEO and and you're losing organic traffic, that's because a lot of people stopped clicking. Basically, when you go to Google, you search for something, it just gives you an AI overview, and you don't really have to click anymore because you've got the answer.

You're looking for [00:10:00] 58% of. Searches on Google doesn't go past that first page of Google. Yeah. And so that means that everybody that would've gotten a click in the past is no longer getting a click, so, mm-hmm. What is happening? Well, what's happening is they go to. An answer engine like Chad, GPT mm-hmm. And it's called answer engine optimization, a EO.

And so they're chopping in their question with more context than ever before. Um, I did some, uh, work with you, Kevin, to where I, people are putting in, like get me reviews and companies in with this particular experience. So they write a much longer prompt because they're just giving chat. G pt, their biggest problem.

And then they're waiting for chat GPT to solve their problem for them and answer it, organize it. And recommend me the best company to use. Um, so that's answer engine optimization. The other word in the industry that's kind of thrown around is GEO, generative engine optimization. They're both the same thing.

Yeah, they're not any different, um, except just, you know, different flavor and different things. Mm-hmm. And I think the industry will come together on some sort of name that. I like the answer engine because we go to [00:11:00] these platforms looking for answers. Uh, a lot of Google's um, first page is people also asked if you just go scroll down on Google.

You see people also asked, so everybody's been writing content to answer questions anyway, so I might as well call it answer engine optimization. Why create a new neuro, uh, new term? Yeah, so basically a e, o and g, EO, same thing. I'm sure the industry will come to one where it went out and we'll use that moving forward, but I just wanted to make sure people understood that.

And then, you know, really what was the, um, the genesis of you and I hopping on this podcast was that you were kind enough, we're in Strategic Coach together and then we're in a WhatsApp group and you're cutting up to offer, doing an an audit. Of, uh, some of our businesses. And so I raised my hand and you did an audit of my practice.

And, and as it relates to some of the competitors in the area, um, what were the software tools? What, what are you using to, to do that? I know it's not cheap. [00:12:00] Yeah. Uh, but what are, what are you using to do that? So at this moment, cheap is not even the thing we should be asking because of the fact that it's so new, we don't know, uh, how to actually make this work.

Right? So from a consumer perspective, entrepreneur perspective, if you can show up where there's no advertising at all yet, which is Chad, GBT, Claude Perplexity, there's no ads. And you are the number one recommended resource. You have undivided attention from your customers, and most of the time these people that are searching are much more, that's a considered purchase.

So they'll just, they're bottom of funnel. They're asking for me to tell me what to do so I can click it and buy it. So if you have bottom of funnel searches or prompts and nobody else is. Claiming it. 'cause their ads on Google always have gotten more clicks than organic. So no matter what you did, you know, you're always past the ads, you have one.

So, um, so long story short, what I, what I want to convey with folks here is you should be thinking about how you [00:13:00] show up inside chat, GPT mm-hmm. Or clot or perplexity. Put in a prompt like best chiropractor near me, or put in a particular city zip code. And see who shows up. That was the audit, right? Like it's a, it's a very simple process.

Yeah. No, for sure. And then, um, are there any particular softwares that are optimized? Yes. Writer, writer, Sonic. We use a tool called Writer Sonic. It's not cheap. Yeah. Uh, but it doesn't really matter 'cause that's one of the tools that actually track the results. The second one we use, we've always used is SEMrush.

Everybody knows SEMrush in the industry. Em um, so any. Any tools that can give you questions. So SEMrush, HFS will give you questions that is what we call a prompt because you don't go in. Yeah. It's prompt engineering now. Right? So, so take the questions from one of the platforms. We also have written custom, GPT, uh, when you give it your bottom of funnel keywords that we will output the prompts for our customers.

Yeah. Because we're now tracking prompts. Back in the day, we used to track [00:14:00] keywords, you know, SERP rankings, and now it's prompt. You know, uh, basically a, a library of prompts for every client. And then what writer, so, or any of these tools are doing is it is actually going into these platforms on your behalf and then punching it in and then telling you what your, um, what the result is.

So then you catalog, catalog it, we save it into a database, and then we are measuring where our customers are ranking. In that, and then we're doing that every week. You can do it every day, depending on how aggressive you want to go. It's very expensive because of the fact that there's massive amounts of data being stored and it's a hundred prompts times three platforms.

Claude, you know, Gemini, uh, and then perplexity you, you multiply it. It's an exponential complex problem. But it's worth it because different people love different platforms. Some people are married to cloud, some people are perplexity, some people are chat, GPT. Some people love Google Rock. And if you didn't do that, yeah, if you didn't do that, [00:15:00] I'd think you'd be missing out.

For sure. And then, uh, yeah, 'cause my first patient was actually grok that found me, ah, this was like a year ago. But he went into gr gr and he was like, he was an older guy too, like in his mid seventies. Yeah. And he had, he had typed in, you know, find me a chiropractor like Dr. So and so in West Palm Beach who practices the same, but that is located in Boca Raton, Florida.

And, and I was the answer. Right. Oh man. Well you're the answer for a lot of your searches and I was very excited to see that. Yeah. And that's, we're gonna dive in a little bit 'cause I, I pulled it up. You were kind enough to do the audit on mine, and I'll have you kind of speak to it in a second here. Um, and part of why I think we've done well, we've, we've also done well on Shockwave.

So we offer, we offer shockwave therapy and we built out a. Really good page on our website. We've been getting Google reviews on it and we're, we're definitely getting pulled up when people are, there's a lot of people searching for shockwave now. It's kind of having its moment and it's getting really good results.

So, uh, we're getting new [00:16:00] patients when people are searching for shockwave. We even had a doctor look use AI to find shockwave for one of his patients and then send 'em to us. So that was pretty cool. Wow. Um, but yeah, let's. You did, you did the audit on, on my practice. What were some of the strengths you saw from, from our practice?

Well, I'm talking to the. Basically the marketing guru himself. So I didn't think anything otherwise it wouldn't make sense. I make plenty of mistakes, trust me. And I was just like, okay, this is the man who knows what he is doing. Uh, but first of all, I think you've built a really good Google business profile and citations and so fun o over the years we did.

That has tremendously helped you. Yeah. So Google, yeah. Always had, uh, you know, if you wanted to show up in Google business profile in the places section, you always had to go get consistent nap, name, address, phone number across in every one of your practice. And doctors that work with you, Kevin knows this, is that you have to have consistent address, phone [00:17:00] number, even the suite number has to be, you know, if you have LLC or PC or anything like that, has to be everywhere the same, literally down to the period.

And I believe that, that you've done that really well over the years. That is like sort of the foundation. The second thing is I'm sure the website is highly optimized, mobile friendly. Mm-hmm. Um, and then it's probably fast loading and you have schema markup and consistently adding more content. So there's, there's there.

And then third is that you have third party mentions or citations. You have to prove that you're an expert. Right. So the things that Google looks for is the same thing that chat GBT will be looking for is where else can I make sure that Kevin is who he says he is. And in Google we have the EEAT experience, uh, authority and trust.

Right? Experience and, uh, what's expertise, authority, and trust. It's the same exact thing that we see in Chachi pt. It wants to know, make sure that when people are searching and we're giving an answer that this is a trustworthy answer. So they look for consistent mentions, uh, of the [00:18:00] same thing. So it is doing all the dirty work for you by checking all the places.

And if it's these consistent information that Kevin is still the best doctor is going to put Kevin first because it's an algorithm like everything else. It's going to do the same thing over and over. Right. 'cause other's, it's not an algorithm. It's not random acts of like, you know, answers. So because of that, I think you just won, you've done so many things right?

From an SEO perspective, which all carried over. And then the fact that you have so many mentions and from press releases or, uh, just articles that you con mm-hmm. Computed to or been on other podcasts, those all help you mm-hmm. Become number one. Cool. Yeah. And that kind of goes back to my analogy I gave with like, you know, becoming the sports, the, the team chiropractor, you know, prep, preparation meets opportunity.

Uh, you know, we have been, I think it was 2014 that we started in my practice consistently creating content. And we've put a lot of videos [00:19:00] on YouTube. We've built out our website, our website's, a content platform, uh, Google. Yeah. Google Review all the things we, we've been doing and, and you know, it can be a.

A slow process sometimes, but I just remember making the decision as like, I'm always going to, my practice is always gonna create content. No matter if it's me or one of our other doctors in the practice. Uh, we're gonna try to. Be the leading, uh, educator in the community. And I know that's gonna work out in the long run.

I didn't know anything about AI at the time, but it's, it's helping. It's not, you know, it's not that we're getting, like, we're not getting 10 new patients a month at this point from, from ai, but we're get, we're getting 'em. And I think it's gonna, uh, I think the AI search is gonna continue to, um, improve more so.

Let's talk about, you know, I got a good spreadsheet here you gave me with everything, and the first column was, was all the prompts on there. I like how, you know, you, you kind of went in and uh, was like, okay, I have, I have chronic back pain for two years. Need shockwave therapy [00:20:00] providers in Bo Ratone area.

And that was like a prompt. Was that a prompt that you put in? Or did something like SEMrush develop that? Yeah, so that was a prompt. So any of the prompts. That have visibility. It's sort of like keywords with the search volume. So think of it like that. So that has already been. There's probably lots of those kinds of people punching in.

Mm-hmm. That was one of them. We tried to put in the ones that we think, um, are a good prompt. So we, we just take the products and services and then we go bottom of funnel searches. Where can I find a doctor who can help me with back pain or something like that. Yeah. Where's chiropractor with X, Y, Z? So we only generate bottom of funnel because of what I shared earlier, the cost of maintaining such a large data set.

So we just want to do what we think is the bottom of funnel. Of course, we can do top of funnel, but it's not worth tracking, if that makes sense. You can do top of funnel, but we, we don't, we want to track and measure, uh, the influence that this thing is going to give to a buyer so that we can get another sale at the end, end of the day.[00:21:00]

Love it. Love it. And then, um, I'm gonna read another one and then I'll give, I'm gonna go over what the answer was. It says I have shin pain from running, need to go chiropractor in Bo Raton, Florida, where, who treat athletes. Um, and I popped up number one. And it said, if you have shin pain from running and are looking for a chiropractor in Bo Ratone who treats athletes, one good option is he fit chiropractic and sports recovery.

And then it goes, why this may be a good fit. Their website states they specialize in sports rehab, uh, soft tissue therapy, joint manipulation, uh, just for sake of. Um, the legalities, we didn't say we specialize. I, you may not know this Solomon, but you can't say you're a specialist in something unless you have like a diplomate, um, and that, but that's what it obviously, Chachi Petit just said that, uh, they list runner, runner type overuse injuries is among conditions they treat, which likely covers shin pain from running.

We have a really well-developed [00:22:00] conditions page. Yes. Um, they aim to help both weaken warriors and serious athletes. Ideal. If you run regularly and aren't a pro, the clinic address is blah, blah, blah, blah. So, geographically con, convenient, near Bo, near Boca. Here's a phone number you can call to describe your shin plane pain, and ask if they have shin splints or running related leg issues.

Not half if they handle. Yeah. So yeah, I guess is, I mean, this is so much better than what you typically old school Google was, right? Yes. And the fact that you don't have to go through five, six blue links and make this assessment and judgment yourself, which is what people don't have time for anymore.

It's overwhelming. When there was only one or two Google business profile, you just clicked on the one that is now, there's 20 and 30 per search. No one, no one knows what's good anymore. Yeah, I can't sit here and call 20 garage door guys to figure out who is a good fit. I'm done. I just wanna ask something and tell me what I need to do.

Yeah. And in all these, like this thing spit out, um, the next column is like, what platform was the answer on, you know, [00:23:00] chat GPT or Google AI Overviews or Perplexity. Um, and then if they mention, you know, like all these different prompts you put in, if it mentions my brand, it says yes. So there's a lot of that, which is cool.

And then. Um, visibility. Uh, a lot of these say a hundred percent. What does that mean exactly? A hundred? Like what if I was 70%? That means that of across those platforms, you've only showed up 70 times. But those, uh, particular ones, you have a hundred percent. You showed up in every output. So in track, GPD perplexity in Google, you were listed, so you have great visibility.

So for you it was either a hundred percent or zero. That means that some, some of those things we may not have enough content on our website, and I'll probably give the mm-hmm. Prescription for everybody here so they know what to do to fix this for themselves before we end. Yeah. Uh, but long story short, we do need to work on content for any of those, and we might need to actually create content with that [00:24:00] question, uh, being the page or the H one or H twos or h threes, because it literally looks for that question within a schema markup to make sure that this is what it is.

Uh, you know, this is relevant, so I love your conditions page. I think that's a great strategy. But within the conditions page, you can actually create question, answer, question, answer format. Mm-hmm. And then give variations of that condition. What would they punch in, right? Like you said, runners with shin, right?

There's a condition for that. Here's going nuts. And, uh, yeah. And yeah. So that way not only are you describing the. The condition you're, you're describing every kind of questions they put in when they have that condition. Yeah. And so all of a sudden your, I don't know, 500 word page becomes 2,500 words.

Mm-hmm. Because of the fact that every condition now has FAQ sections. Yeah. And that will crush it on chat GBT. That makes sense because a lot of times people, you know, if you put blogs and, and we do this for our clients, we get blogs on [00:25:00] there and, and things as they. Uh, it's almost becoming like, it's not about having a million people read your blog, right?

It, it's about putting content on there that's gonna be found findable through this, right? And then you can reproduce that content like that. If you do that, like you just said, then you take that and you also make it an email to your patients. You know, you, you, you post a social media to your, to your website to blog.

Like there's a lot you do with it. Um, you repurpose it essentially, right? 100%. I don't think people are reading blogs like the good old days before, we used to subscribe to blogs and wanna read everything it used to be, right. There used to be blog aggregating tools, so you can subscribe to 50 blogs and see the latest posts, but we got no time for that.

We now just go to Google and Google will find the relevant blog or content pieces for that. And that has now shifted to going to chat GBT. And we go and ask like, Hey, how do I go find this? And it's doing the exact same thing in the background. It's searching for content that it's indexed and [00:26:00] it's trained on and outputting an answer so we can skip the whole thing.

Here's the other fundamental thing. We start out with content marketing. We will not be mentioned in an AI overview if there was no content on your website. Yeah, you are out of luck. If we don't have the content on our website, you're definitely out of luck inside Chat, GBT or perplexity or any of those if we don't have the content.

So going back to content is still king. That is the number one focus is that first party information that you control, that you own. Mm-hmm. It's your asset. You can write as much content as you want. Make sure it's not regurgitating what chat GBT knows. Yeah. It's in your own words. You're the subject matter experts.

You're the doctor. Write what you tell a patient, but for the world, right? Mm-hmm. Don't think that they didn't pay you, so you can't tell them. Tell 'em exactly what they need to know because yeah, Chad t wants to learn that you're the expert, as that answer alluded to. And so he knows that, yo, I'm pretty sure Dr.

Uh, Christie, you know, [00:27:00] uh, can deal with patients with chin, you know, shin issues, bam. Because of you what you've, what you've contributed. I feel vindicated too 'cause I've been harping on chiropractors to create content all the time and you know, we, one of our services where we have a unique signature program where we coach them, but we also like coach 'em on all things practice growth.

It could be anything from I. Finances to, to marketing, to patient experience and, and staff training and stuff. But then we also do their content marketing for them. Yeah. And I've been telling them like, you keep doing it. And we, we've had quite a few clients that when we started this. Three and a half years ago that are still with us doing it.

And they've seen the benefits of it and I've been harping on it. And now this is really where it's like, I, I need Carre to understanding you gotta be doing this consistently. And, and, and it's been nice to be able to do this and, and we built out a lot of processes to help with coverage, but we don't have this type of stuff.

It's pretty cool to see what you guys are doing [00:28:00] for all kinds of different entities, uh, on this side. Now, are you. Who, the next tab I have on here is current citations, which Yeah, has got like 200 and, but this is basically where the AI is finding stuff, right? Yes. Um, what spit all these out on this spreadsheet was it?

The ai or was it part of the, one of those two softwares you mentioned? It's, no, it's, so, it's from the software because of the fact that every one of these ais inside its answer gave a link to where it got the answer. Yeah. So you can, I can go and find out where are they getting the answer from. See if we can figure out where it got from, then I can influence my customer's website.

You know, people are saying like, oh, we can now influence, you know, manipulate what you IGBT saying, no, it's not. We're not trying to manipulate anything. We're just trying to help our customers get found because they could be really, really good at the business, but they never did what they should be doing online.

So they're missing out. So if your business is not showing up in those answers, you could be the [00:29:00] best doctor in town with the most amount of patients. But if you have zero mentions of you in your local press or press release or podcast or anything else, third party validation, we will not show up. Right?

It's as if we don't exist. And so we could fix that. And then every single day chat, GPT does the same search again. That's why we have to save the answers. If you ask the question, it will do the same thing tomorrow. But the good thing is it's not trying to remember what you asked yesterday and regurgitate, it's re redoing all of this insane things in the background.

So if it has new information, it will then update and give you a better answer. Yeah, so, so we are all lucky that it's not copying and pasting what it gave you yesterday, like a lazy employee, right? It is doing all new work every day, every time. That's why, you know, these data centers as big as Manhattan, uh, because they're not, they're not trying to be efficient, they're trying to give the best answer.

So you [00:30:00] keep coming back. But it works to every single entrepreneur's advantage. Mm-hmm. So if you're getting more citations or more links. Right Kevin? They're going to show up tomorrow. Yeah. If they don't show up today. Yeah, it's interesting. I'm looking at all the links and you know, some of this is like, I have a lot of links on here from my website there.

Some of 'em are from my competitors. Some of 'em are just from like, uh, you know, full resource, not local resources. Um. You know, like a runner's world and things like that. But yeah, it's pretty interesting to, to see this and you can learn. I, I'm looking at it like, oh, like, well, I could kind of look and see what some of my competitors are doing and what that looks like and how, how maybe they're doing on it.

Correct. So you're already doing really well. You don't have to do much. However, if you stay on top of that. Yeah. No one's gonna come near you. That's what I'm trying to say. Right. Love it. At this moment, that information is available to everyone else well. Mm-hmm. If they wanted it. Yeah. So Couldn, they sit there and try to claim those [00:31:00] citations.

Probably if they put their time and energy, anybody can do it. However, if Kevin does not Right, he doesn't give a break. He's just going and going. No one's gonna catch up to you. Basically, you own Boca Ratone forever. Yeah. If you just follow that blueprint. And I believe everybody here has that same privilege in the towns that they operate in.

There's only so many links you need to get to be number one in your town. Yeah. And I know from a economic perspective, you don't need a million patients to make good money. You don't. Yeah. You just need it. I'll have a whole bunch of patients consistently coming and referring you. It's a, it's an engine, right?

It's a flywheel that works. So if they can nail this component. And it's still free, right? We're not running ads on Zuckerberg to show up inside JGBD. We're not paying anything to Sam, right? Altman, to show up. We are simply taking care of our own things like. Writing an article and submitting into Runner's World or getting invited to a podcast like this and showing that we're the expert, [00:32:00] and I think I'll mention like what everybody should be thinking about.

Is that okay? Mm-hmm. Kevin, just talk about it. Yeah, go. Love it. Yeah, love it. I love a little prescription for everybody. The first thing we need to do is we need to model our buyer's intent. So that's what that first, uh, sheet was like. What are they punching in? Because we are not the one punching in. This is a customer in pain or some sort of issue.

They're searching for an answer. Everything stems from that, right? Those all questions, that's what we call prompt. Mm-hmm. It's modeling thereby, so you can go to ch, you can go to your search console and look through the long tail key. They're probably in line with that. If you have done SEO for a while, your your search console page 3, 4, 5, 6, with very few impressions.

They're exactly the long questions that they're being asked. The second thing we have to do is we have to answer them clearly. So on our website, put the question and answer them clearly, which is the reason why you showed up about that shin thing is because you have a page about it and you've answered it clearly.

When I say answer, clearly it's not, we, [00:33:00] we, it's a maybe fix. It's a yes or no fix, right? Like we. Serve these types of patients and this is what we do. Here's all our different, you know, models of, uh, helping you put costs. Anything that you can give to answer them as clearly as possible, you win. And the third one is that you have to prove that you're an expert.

That's easy for a doctor. You are already an expert. You've done all the hard work. You just have to go do the legwork and claiming around all these web pages and properties that you're the expert, because in digital, that's the only thing they can check against. It doesn't call your office and see if the doctor's legit.

It just checks digitally, and I think that's so much easier to to fix. Even if you had to pay, right? If you had to pay a link or article or something, it's going to fix it. And if it gives you a finite number of links to go get it, yeah, it's like a pretty cut and dry. And the last one is tracking, optimizing, and keeping your content fresh.

Because, you know, everybody's business is [00:34:00] changing. There's new stuff coming out, there's new ways of treating the patients. Probably more efficient way of doing it. Um, and maybe pros and cons, putting that on the webpage. Mm-hmm. So our website is by far the best resource for our patients. You're gonna win, right?

Yeah. If you put no content since three years, you're probably not gonna win that. That's the challenge that I have for everybody. I love it. Um, it's, uh, sorry, Becky. Cut that out. Someone. Okay. Um, 1, 2, 3. Yeah, no, it makes sense. And then that's one of the things that I, I wish people get more stuff on their website.

That would be amazing. Um, now I just want to, you know, we don't have to dive too deep into it, but I want to. Get a little bit of a clearing on what the two were. Now, are you using SEMrush to help with prompts? Is that accurate? Yeah, so we use Somer and or whatever, anything [00:35:00] that, anything that can track questions.

Everybody's building questions because of Google Carryover. Mm-hmm. Mm-hmm. But they do have their own answer engine optimization, but it's just not as user friendly. I think Rider Sonic did a better job in solving a. Industry problem, but they were already in the AI business. Yeah. Um, however, we are actually building tools on top of all of this just because it's, it's, we have small businesses as clients, as well as large businesses.

Yeah. Sometimes the cost doesn't carry over. Where it starts to break economically is when you have 300, 400, 500 prompts. Yeah. It just sort of becomes a very expensive ordeal to track because again, no one's figured it out yet. I don't even think chat. GPT knows that there is an industry is being built around tracking what it's outputting.

Yeah. You know, it's like that's what we're doing. But essentially that's, yeah, that's, that's why we're building our own thing so we can keep costs low and serve lower, uh, budget clients on a very massive problems that no one's ever figured out yet. So we're [00:36:00] fortunate. Yeah. And, uh, you obviously the per the chiropractor could probably start to just search certain things on their own, on, on these different platforms and get an idea.

Absolutely. I would search as someone, not themselves, because Chad, GBT and Perplexity knows all there, you know. So you, you'll always get what you wanna see. You, you should log in from your wife's account or somebody else's account. Yeah. And then just sort of search as if you were a consumer and then see what it is.

Um, it's, that's what my recommendation is. Also, you can go chat to BT and not log in and search, uh, until it tells you to log in. So you do things like that just to see how you perform. You don't have to use a tool, you don't have to use anything. You just need to do what. Average marketers we're doing.

Yeah, you'll get above average results right now because the algorithm's very simple. Right? Yeah. It's like if you haven't claimed and gotten a bunch of locations claim for your, you know, Yelp and MapQuest and whatever else. Mm-hmm. [00:37:00] Talk to Kevin, get that done, because that's like half of your work. Yeah, for sure.

Of the things you should have done anyway. Now, um. No, that makes sense. You got me thinking. Um, is there, do you offer a service for anybody, like on, on doing the audits or is that just, you know, part of what you work with clients? Absolutely. So, um, I do, the reason I do that, it's essentially not even the audit.

Audit is part of a blueprint, right? Yeah. So everybody needs some sort of a blueprint. My buddy's building a nice house. He's moving just like you, and he's in the construction business, believe it or not. He builds half a million dollar kitchens. So if I ask him, did you build your house without a blueprint?

He say, no way. I'm in the business. I've done millions of kitchens. But he wouldn't do it because he needs to know exactly where the, you know, electrical and pipe mm-hmm. And plumbing and everything goes. Yeah. All of us are trying to solve this giant problem of showing up in a complete new platform and no blueprint is that we're just gonna execute sort of like blindly and not know what is going to happen.

So [00:38:00] this audit. Recommendation. Right. What to do in actually helping someone execute sort of becomes our blueprint because it's such much more strategic and we could just sit down and ask, is this the problems that we want? Which is what I said to you. Are these the proms that we wanna show up for? Yeah.

Are these the competitors that we really are competing with? Does that make sense? Mm-hmm. And then let's track our visibility. And so when we show up for those prompts, we're that's actual money, you know, prompts. Yeah. These are the ones that our customers need and we need to be there for. And so which, go ahead.

Sorry. Which software, um, gave you the visibility Me measure of like 30%? That's, so that's writer Sonic. Yeah. Yeah. So writer Sonic is where you could plug in your. What your, your prompt? Yeah. And then do you, do you also give them like what your URL is or brand and things like that? Absolutely. So they're building every single day They're mm-hmm.

Crushing it and just sort of engineering things 'cause it's new to everybody. Um, so [00:39:00] they, when you put in a domain name, it'll tell you what the topics are based on what it reads, and then it'll give you prompts that it thinks, or you can override that by putting in your own prompts. So we've been opting in to write our own prompts 'cause we've made a custom GPT and we put in, you know, a lot of.

Parameters on what a good prompt is because of years of, you know, being in the search business. So we plug in our prompts and now we have a library of prompts for every client we saving in a database. 'cause now it's like as valuable as it can be. And so we can plug that prompt into any software, any of 'em, perplexity, chat to whatever, and see the output.

So we may prompt sort of a middle. Does that make sense? A database. Beyond an Excel spreadsheet so we can tag everything down to a prompt. What prompt are we working on? Where? Where? Where's the page on our website that this prompt would go and find? Mm-hmm. Mm-hmm. Like we have to think like a site map, right?

So every prompt is technically something you're doing on the website to get better. And so prompt isn't one thing, and then we just use these tools for tracking because [00:40:00] nobody wants to do that. They're just going to be machines that track for you. Yeah, man. It's like drinking. It's like drinking water out of a fire hydrant, but I love it.

I did not know any of this. What, like two quarters ago? Yeah. We were just like, okay, chat GBT what it can do for you. It can save you time and all these things. And then one day, um, our team start to track, we get a lot of leads. Uh, we have a field on our website that's called, how did you Hear About Us?

Mm-hmm. And then we kept seeing leads coming in with ai, grok and a million chat GBT. And so we're like, wait a minute. Wait a minute, what is going on here? Yeah. And so we realized that. One of our business, 50% of our leads are coming from Chad, GPT, and it's free. And they're not only seeing it, they go to our website, fill out an 18 field form.

Yeah, we're like this. This can't be ignored. This cannot be ignored. And so we went on a rabbit hole to figure out what the freak are we doing [00:41:00] right. To get this and how do we replicate this? Mm-hmm. Right. So it was a problem. And obviously our customers all are paying us for search and all of this. We're like, we need to incorporate this for everyone because, because there's not a, you know, there's no like a EO school you can go to.

Yeah. At this moment. Not yet. Not yet. Not yet. Yeah, exactly. There's no, that's your next idea. I know. And they were like, okay, we have to first figure this thing out. So that's how got us into this thing. And then we became, like you said, a leading educator. So next year I plan on having a webinar every week.

Mm-hmm. Because there's so many small business owners that don't understand this from, you know, and so we just wanna educate people and then help them solve their own problem or help, uh, execute if somebody needs help. But I just love sharing everything we know. Because of the fact that I think it's, it's so new and exciting.

And also I think just like we used to be Google, uh, fanatics. Mm-hmm. And that's all we talked about. This is going to be our next thing. Except instead of one brand like Google dominating [00:42:00] it, we have five or six companies. Mm-hmm. We now have to please. Yeah. Grok is a different training set than, you know, Claude.

And it is different from perplexity and, and so we are like learning six languages at once. It's kind of different, right? Yeah. It's used to be just Google. There's been millions of articles written about how to go up and show up on Google, but now it's kind of like, wait, like everything is different, which is that one chart I showed you is how well you perform per brand.

Mm-hmm. Which is why this whole thing gets very interesting. Yeah. I love it, man. This is great. I, I really appreciate it. We probably have to do a, a part two, three, and four at some point this year. Uh, but how can our audience, uh, find out more? How can they reach you? Well, uh, you just have to go ask Kevin and okay, get my information.

But I've created a free 45 minute presentation, and, and we're both in Strategic Coach. We love 10 x is easier than two x, so I bought a domain name. It's called 10 x Info. You can just go and watch [00:43:00] everything I said in a free presentation. You don't have to pay us anything. Watch it. You're not gonna get cold calls, no one's gonna email you.

It's a free presentation. Go to 10 x, do info. Watch what we've done. What we do to help entrepreneurs like yourself show up inside Chad pt, Claude Perplexity, grok, you name it, Gemini Copilot. I mean, every one of them is the same, but they're just different engines that would help you get up to speed and then hey, you know, just execute everything we just talked about.

I love it. Have a great one. Okay, you too. Thanks for having me. Absolutely.