EPISODE 444: Let's Retire Retirement with Derek Coburn

Hey, chiropractors. We're ready for another Modern Chiropractic Marketing Show with Dr. Kevin Christie, where we discuss the latest in marketing strategies, contact marketing, direct response marketing, and business development with some of the leading experts in the industry. 

Dr. Kevin Christie: [00:00:00] Yeah. Hey Doc. Welcome to another episode of Modern Chiropractic Mastery. This is your host, Dr. Kevin Christie, and today I'm bringing an interview with Derek Coburn. I will describe him as an entrepreneur with a background in financial advising. Uh, but he is so much more than just financial advising and, and we do dive into a few different aspects of his entrepreneurial career today.

But we're gonna really focus on the information within his new book. Called Let's Retire Retirement. And I think this is very important for you listening to this on some of his ideas on what retirement should look like and how, uh, we've kind of fallen, uh, victim to maybe old school thinking on what retirement is, retirement age, how to retire, what to do before you're retiring, and we dive into some of that and it will ease some of your anxiety on retirement.

I know for me. Um, as a member of Strategic Coach, it's something that Dan Sullivan has talked about. Uh, but [00:01:00] Derek, in his book, really dives into the details of how to make that happen and what it looks like to make it happen. And, and, you know, I've, I've kind of followed, I would say like the last seven, eight years, where I was like, you know what?

I don't see myself retiring. Well, it's definitely not gonna be at 65. It's just gonna look different, uh, maybe at age. 65, 70, 75 than it does right now, uh, or in, you know, if you're even younger listening to that. And so I want you to kind of switch your perspective on what retirement may look like. Enjoy what you got going on now, and Derek is gonna help us with a little bit of a roadmap on that.

So without further ado, here's my interview with Derek Coburn.

All right, Derek, welcome to the show here. Excited to have you on the podcast to dis discuss a topic that's, uh, you know, near and dear to everyone's heart. Maybe not if you're, uh, 15 years old, but at least when you get into 25, you better start thinking about this and that is, uh, retirement. But you're gonna tell us how to, uh, unretire [00:02:00] retirement.

But before we do that, tell us a little about yourself personally and professionally.

Derek Coburn: Hey, Kevin, thanks for having me. I'm really excited to be here and, uh, look forward to chatting with you and sharing some wisdom for your audience. So, I, I've been a financial advisor for 27 years. I started in 1998, actually sold my practice in 2019.

And, um, pretty early on I began to question just the validity of this concept of retirement. You know, I, I. Saw people that were sacrificing their health, their happiness, their key relationships in the name for having a certain amount of money at a certain age so they could stop working and then do those things.

And um, and I was also seeing people who were retiring, looking around, realizing it, it wasn't what it was advertised to be. Um, they weren't happy. Um, they didn't have the relationships that they wanted to have. And a lot of those people are actually. Going back to work, there's this whole movement called the Unre Retirement Movement, [00:03:00] where, you know, one in five Americans over the age of 65 is still working.

And that's up from only just 10% in the mid 1980s. And, um, and I just, I've never really, it never made sense to me. And if most people have worked with a financial advisor before, when they meet with their advisor. The advisor doesn't say, do you want to retire? The advisor says, what age do you want to retire?

And if you're like most people, you hadn't given it a lot of thought, or you pick a number because you read about it in an article, or because the advisor says, let's pick 65 because that's what everyone else does, and you're on this train, this playing this money game at the, at the expense of, of other things that, uh, might be a little bit more important to you.

And so. I wanna help people realize that they're probably not gonna be happy sitting around doing nothing for 30 years, that they're probably gonna be engaged in some type of work. Doesn't have to be what they're doing now. Doesn't have to be as long the long, hard hours maybe that they're experiencing now.

But if you, if you start planning to have some income coming in later than what you're previously planning, [00:04:00] that means you don't have to save as much. And if you don't have to save as much right now, that means you have more money and more time that you get to spend on, on the people and things that are most important to you right now.

Dr. Kevin Christie: Yeah, I think it's, that's key. Um, have you read the book from Strength to Strength? I have not, yeah, a really good book. Uh, Arthur C. Rhodes, I believe. But he talks about how real quick, you know, in a person's life, they've got, uh, the one strength early on, which is a fluid intelligence. It talks a lot about why creatives are really creative in their twenties, tech startups in their twenties.

You have this blank canvas. You're able to do certain things, you have certain strengths at that age, and then as you get to the second half, uh, let's call it forties. Fifties, you have a different set strength, which is more like crystallized intelligence and a little more wisdom around it. And, and ultimately the essence of the book is, is realizing that there can be kind of a second act, right?

Yep. And I think what happens, at least in my mind when I read it, was I went ba, I'm 45 years old [00:05:00] now, so I'm in that second half of, of the, of the season here and barely. Yeah, just hit, hit hitting into it. Right. Uh, I still have some times for, for some adjustments, but uh, when I was reading, I was thinking to myself, I was like, when I was in my early thirties, I kept on thinking to myself, is it always gonna be like, like professionally?

Am I always gonna be doing this for another 50 years? And that was a little daunting. And what I liked about that book and kind of what you're saying is, is that it doesn't mean you have to be grinding. At 64 years old like you were grinding at 28 years old, right?

Derek Coburn: Yep. Totally, man. You know, there it was just revealed that, uh, Warren Buffet generated 95% of his net worth after the age of 65.

Then you throw in the fact that his replacement, who is coming in to take over Berkshire Hathaway is. 62 right now. And I think that you can make a really good argument that a lot of people are gonna be leaving a lot of money and a lot of wisdom on the table if they stop at that time. Mm-hmm. And I think that there's [00:06:00] gonna be plenty of paths for people that have skills, talents, wisdom, ability to, to find work that they want to do on their own terms.

You know, um, it, it, it might be kind of serving on a couple of boards. It might be jumping in as a consultant for another practice and working 10 hours a week and doing a six month contract. And then. Taking six months off. And I think that as long as you have gifts to share and wisdom to provide, there's gonna be a lot of ways for you to, um, exchange those things for income.

And again, I think that what that leads to right now is hopefully a little bit, a little bit of the pressure that is relieved for maybe someone feeling like they have to grind now at the expense of their health or other things, um, in order to, in order to get to this place where they're going to probably want to keep doing something anyways.

Dr. Kevin Christie: Yeah, I think that's what one of the big things I got outta your book was that pressure, anxiety around it. You know, I've, I've got a good friend. He does, he does well. We're the same age we graduated undergrad together. And, uh, you know, and from all accounts, I mean, he is in a [00:07:00] great situation for retirement except for the fact that.

He, he's in the corporate world. He's worried about his job future 'cause of all the things going on with corporate world. And he's put this like age 55 number for him. So we were 10 years from that. Right? Yeah. And, and then I would say him and I are in a similar, uh, financial situation with retirement, but I have not put that cap on myself.

So I don't have that pressure, anxiety where he has it. And it's just fascinating to see what that can, that can do to you.

Derek Coburn: Yeah, so I, I, I actually share a story in my book called A Tale of Two Tony's. Mm-hmm. And I say, Tony is this guy who's 45 years old and he makes $150,000 a year and he has $150,000 saved up for retirement.

And he meets with his advisor and tells the advisor that he's wants to stop working at 65. And, um, the advisor comes back and tells him that he's gonna have to save $2,400 a month. Mm-hmm. Every single month adjusted for inflation between now and then for [00:08:00] 20 years in order to stop working. And he's immediately feeling the pressure of that.

Like most people, like if you, if you do the math there, that's 20% of what he's making. That's a non-starter for most people. That means you're saving almost as much as you're spending. So he starts, you know, skipping family dinners, uh, canceling the vacations, not going to the gym, not sleeping as much because he's already behind.

The eight ball and, and doesn't know if I'll ever be able to catch up. So then I introduce a, an alternate reality similar to this movie that came out a long time ago called Sliding Doors with Gwyneth Paltrow. Mm-hmm. I'm not sure if you've seen it, but, uh, it's two timelines for this main character based on whether or not she catches a train and how her life will change if she does or she doesn't.

Mm-hmm. So in this alternate reality, I have Tony go home and talk with his wife, and his wife is saying like, Tony, I don't. Like, are you sure you're gonna wanna stop working at 65? I mean, you like what you do, you like the people you do it with. And even if you're not doing that, you've got all these other interests, all these other skills.

I can't imagine you're gonna sit around and do nothing for 30 years. So he calls the advisor back and says, let's [00:09:00] make it 75. I think I'm gonna go till 75. By extending his working years by 10, the amount that he has to save goes down from $2,400 a month. If he wants to stop at 65 to $110, if he wants to stop at 75, it goes down by 96%.

And even if Tony were to say like, I'll work. Five extra years, I'll go till I'm 70. The amount goes down to $600 a month. A 75% reduction compared to him work, him stopping at 65. And, and the reason for this, you know, it's, it's, I have him dying at 95 in both scenarios, but in the first example, he has 10 less years of working, 10 less years of being able to save 10 less years of that money compounding.

And then he needs an amount that's gonna last for 30 years. Mm-hmm. In the second scenario, 10 extra years of saving, 10 extra years of earning an income, 10 extra years of that money compounding. And then he only needs an amount that will last for, for 20 years. And so, um, hopefully people hearing this can kind of like.

Feel a little, a [00:10:00] little bit of relief knowing that if they're gonna work just maybe a little bit longer than what they were thinking, they don't have to feel the pressure to save as much as may as maybe what their plan was telling them now.

Dr. Kevin Christie: Yeah, I, I love that. And, you know, and it's, you can get so creative.

About that. And it's been interesting 'cause we were joking around before we recorded, 'cause I'm in Boca Raton, Florida. And, and uh, you asked if I was like the youngest person there and, and that's kind of, yeah, it's kind of true. But one of the benefits of, of, uh, treating so many patients that are in their seventies, and these are, a lot of people in Bo are very active.

They're affluent. Yep. But talking to them and, and, and having conversations with them and it's given me a lot of perspective. I was just having one. The other day. And I was like, oh, you know, what do you, he was, uh, he was like 68 years old and uh, I was like, oh, you know, what are you, you doing, uh, for work?

And so I was like, oh, I retired some years ago, but I didn't really retire. I just, you know, stopped the, the job I had before. He was also an investing in industry. He is like, and so now I spent about three hours a day, [00:11:00] uh, you know, four days a week, uh, doing some things on investing and consulting. So I don't really call it work, but I really enjoy it and I still get an income.

And I was like, you know, and, and that's the thing that's the key is like, it doesn't mean you're just. Playing golf five days a week. Like you, you could be working into your seventies, but it again, it doesn't look like it did when you were 35 years old. Right.

Derek Coburn: Totally. Man. Look, and I think that everybody can carve out their own path.

Right. But like the friend that you mentioned before mm-hmm. Who's on a, in a similar spot to you, but with a more aggressive timeline. I mean, what I would want to know. Is, you know, and you don't have to share this now, but like, what I would want to know, just, just, uh, uh, you know, generally speaking is like, what's his relationship like with his, with his spouse, if he's married, you know, what's his relationship like with his kids?

Is he, is he in good shape? Is he taking care of himself? Like I. I never had anybody really come into my office with their hand raised saying, I know I don't wanna retire. I would always introduce the idea to them and I would play along with them if they would answer something like [00:12:00] 65. And I would say, what do you want to do?

And they would look at each other and sometimes they would say, we want to travel the world together. I would say beautiful. When was the last time you two went out on a date? And a lot of times they would look at each other and just like, not have a good answer to that. Or I wanna spend a lot of time with my kids and grandkids.

Wonderful. Me too. Um, how often are you home for dinner right now and, and then to your point with, with like golf or tennis or pickleball or whatever it is people are doing, they want to do that five days a week. And so many of the people in their forties are not doing those things now. So it's like you wanna play golf?

Five days a week, 20 years from now, but you're not playing golf now and you're not in good shape and you just had your hip replaced. And so I, I'm not in favor of anybody just working harder and longer for the sake of working harder and longer. I'm in. What I'm preaching is let's just kind of spread it out a little bit and let's like take some of the things that you think you want to do a lot of when you're 20 and start doing those things now and, you know, knowing that you're gonna be having an income coming in later to kind of fund your ability to spend your time differently.[00:13:00]

Dr. Kevin Christie: Yeah, that's the thing is you're not advocating for just like wasting your money and not saving and, and doing all that and, you know, and, and buying things you can't afford. You're, you're advocating for like actually doing the things and enjoying it while you can and setting it up. And I, I did that like a two years ago, I believe it was.

I sat down, I said, I. Like, what would it look like if I was retired right now? What would I do? And I wrote down different things and then I answered the question like, why am I not doing those things now? Is it because it's not really important to me? Is there this some kind of preconceived notion that when you retire you gotta play golf three times a week?

Is it, uh, because I have young kids, like, and then I was like, okay, now. Let's see, when could I do those things? And I started implementing some of those things into my, into my life now. And it was definitely helpful to, uh, put that in perspective, like you said. Yeah. 'cause you have, how many kids do you have?

Two. Two boys. Five and three. So I still, I'm still in the, uh, ringer here.

Derek Coburn: Yeah. Yeah. You know, I think that like society just wants us to [00:14:00] work our hardest and earn most of our money in the years when our kids want us and need us the most. And there's, um. A really great, uh, blog written by. Uh, Tim Urban about 10 years ago, called how many more times?

And you know, he looks at, you know, for example, if you have a kid that goes when they leave to go off for college, you have already spent 93% of the time that you're gonna spend with them over the course of your life. Which is crazy to think about. You know, I, my kids are 15 and 12, so I've got three and five years left with each of them respectively.

You can also flip that around and look at your parents, like if your parents are not living in the same town as you and you're seeing your parents two or three times a year, and. They're 75 years old, you can kind of figure out like how many more times you're going to see them. And so I think for me, especially being a dad and, and, um, showing up as a father that, that, that's at like the top of my to-do list.

And I, I'll share a story. Uh, when my boys were 10 and seven, my wife and I had this nighttime routine [00:15:00] where we would alternate. Reading them a story, tucking them in bed, uh, laying in bed with with them while they fell asleep. And I found myself starting to like, wish it would hurry up. Like I'm thinking in my head, like, hurry up and fall asleep so I can go watch this show and hang out with my wife or respond to this email.

And then I called myself like, man, he's not gonna wanna do this for that much longer. He is 10. And so I should try to lean into this more. And the, the, the, the, the crazy idea that I had that sort of allowed me to really lean into it was I imagined. A company 20 years from now invented a time machine and they were offering me the opportunity to go back in time to have one nighttime snuggle, one nighttime routine with the 10-year-old version of my kid.

How much money would I pay for that? And I was like, I'd rather check for 50 grand without even thinking twice. And so, you know, here I was like, my future self would pay a lot of money to have this experience again. And I was taking it for granted. And even though we're not doing the nighttime snuggle routine anymore.

There's a lot of like $50,000 moments that I'm [00:16:00] prioritizing and solving for and really like knowing if my. If my big picture idea here is that we are gonna make money in the future longer than what we were thinking, and that frees up to spend more of our time differently now then I'm a, I'm applying that on a micro level with my kids where mm-hmm.

Now I'm probably working 20, 25 hours a week. I'm saying no to. To, you know, half the speaking offers that I get and other opportunities and, and my reason, the way I'm able to like, sort of justify that, it's almost like the six year from now version of me is sponsoring my current lifestyle. It's almost like it's writing me a check to lean into being a dad, lean into being a husband, lean into spending more time with my friends because I know once my youngest is gone.

I'm gonna be ready for like 50, 60 hour week weeks. Again, I'm gonna be ready for more speaking gigs and more contribution and um, just more value to share with, you know, with the world at large.

Dr. Kevin Christie: Yeah, and I think that's something that's a, that's a great perspective is a lot of people don't realize is there is gonna be that, you know, a lot for a lot of people, there was a phase of their career [00:17:00] where they were able to work hard without kids.

And there's a phase of your life where you are working and you have family and kids, and then there's another phase oftentimes where the kids are outta the house and you still got a lot of juice left and now you can go back. To, okay, we're gonna grind a little bit more now because the kids are outta the house and, you know, it's less, uh, less obligations, obviously.

Derek Coburn: Yeah, definitely.

Dr. Kevin Christie: Yeah. And then I wanted to switch gears just a little bit. You mentioned, uh, Tony, uh, living in 95, which I love. And, uh, what are some of your thoughts on the fact that there's a good chance our longevity is going to increase for a long period of time, and how that relates to both? Yeah. You should start considering working longer because, you know, dying at 65 like it was 75 years ago isn't the norm anymore.

That's a, it's basically like when you hear someone die at 65, you're like really sad. That's. Too young. Um, if that was a hundred years ago, it'd be like, yeah, he is 65 years old. That's old now we're like thinking, right? Like we're, we're getting into eighties, nineties, a hundred pretty often. How does that relate to working a little bit longer?

Because [00:18:00] we're also, uh, more vibrant at 70 years old than we were 50 years ago. And the fact that, like you mentioned and tying it in is, is you got more years of compounding, uh, if you live longer and you do it right. So what are some of your thoughts on longevity?

Derek Coburn: Yeah, so look, um, re retirement is a fairly new concept.

Retirement was invented in 1889 in Germany. The chancellor at that time, Otto von Bismarck, wanted to set up a plan to take care of his older citizens and selected the age of 70 because, quote, that was the age at which people were expected to live until unquote. Um, and then they reduced it finally to 65, a few years later.

You know, FDR used 65 as the age, uh, for social security. When he set up that plan in the, in 1935, life expectancy in 1935 was 61 life life expectancy in, in 1935, if you made it to 65 was more in the mid seventies. Right. And so. You know, if you retired in like 1950, you would get a third of your [00:19:00] income from Social Security, a third of your income from pension plans, which don't really exist anymore, and you only really needed to cover a third of your income for like five or six years.

And fast forward to today, life expectancy at birth from birth is about 78. If you make it to 65, it's likely that you're gonna get to 87 if you're a, you know, 86, 87 if you're a man. Uh, 88, 89 if you're a woman. And, uh, and look, I think people that have the means and the desire to lean into their health and wellbeing, it's gonna be, it's, it could potentially be a lot longer.

Like, I mean, people like, I'm, I'm using, you know, peptides at times and I get my blood work checked a couple times a year. And so I'm really trying to, to, to stay on top of it. But I think, I think also too, like the more you lean into living a full life along the way, the more likely it is that you're gonna keep going.

Um, the last thing I'll add to this is, you know, I have a chapter in my book called Meaning versus Happiness. Mm-hmm. And there was a study [00:20:00] done by a woman named Barbara f Fredrickson out of Chapel Hill, and she put people into two different groups. Group A were people who were solving for happiness. They woke up every day and their priority was, how do I make myself happy today?

And group two, they had purpose. They had a bigger reason for being here, aside from personal happiness, and they hooked everyone up to brain and heart monitors in the first group. Um, they had, their bodies had the same response that our bodies had when we were dealing with chronic adversity. So like the loss of a loved one or the loss of a job.

Their inflammation went through the roof, their immunity went down. They were more likely to get sick and get diseases and die. Whereas the group that had purpose that said, Hey, I'm waking up and. We're ready to see how I can contribute to make this world a better place. Uh, inflammation was lower, uh, immunity was up, and, uh, they were more likely to stick around.

So purpose will will not only keep, you know, your money lasting longer, but it'll also probably keep you healthier and happier longer as well.

Dr. Kevin Christie: Yeah. And that was kind of part of that book I mentioned earlier, from strength to strength. He talked about where, [00:21:00] uh, a lot of people that had purpose were able to bridge that chasm from the, you know, the first half of the life of the second without falling into that midlife crisis that we, we often, uh, hear about.

And so that, yep, that makes a lot of sense. Now I just want to kind of last topic. Um. I'm sure you oftentimes either are talking with the younger generations or maybe the parents of the younger generations, you know, kind of looking ahead and, and envisioning the next generation, whether it's Gen Z or Gen Alpha.

I, I forget which ones they are now. Uh, but how are they approaching retirement differently or what are some of your thoughts for them?

Derek Coburn: You know, I think that you have a lot of people, like in their thirties, that have subscribed to this, this, it's called the fire movement. Are you familiar with that?

Dr. Kevin Christie: Yeah.

Yes. Yeah.

Derek Coburn: Financial independence retire early and there's different variations of it. But the premise, which is, which is kind of sad for me, is that like the buy-in is that you're supposed to. To, to not enjoy doing whatever you do so much that you need to figure out a way to stop doing it as soon as possible, which I think is a terrible way to approach sort of living.

And like, you got a lot of these [00:22:00] people that are, they're like making their own coffee and they're sharing, you know, apartments with like a bunch of people in the name of being able to, to, to, to get out. And I don't think that's, I, I would rather, I don't know, everybody needs to find like. Their job has to be like their calling and their reason for being here.

Like I changed the language in my book from its first pass away from things like find a job. You love to find a job you don't hate, find a job that doesn't suck your soul. Find a job that, that you enjoy enough, but it, it frees you up to spend your time and your energy on a lot of other things that you enjoy.

Yeah. You know, I think would be a great place for a lot of people to land. I would say that if there's anybody that maybe should not pay attention to the advice in my book, it's people in their twenties because look, I feel like. The majority of all the amazing stuff that I have in my life. Mm-hmm.

Including the flexibility and the freedom that I have to, to kind of live the way I wanna live is, is a direct result of me working 70, 80 hours a week when I was in my twenties and just kind of getting in those reps and earning some money and grinding away. And [00:23:00] so, um. So I think, you know, I, I could, I could be wrong about that, but I think for me it ended up, it ended up being quite the catalyst.

Dr. Kevin Christie: Yeah. I think that's when you gotta do it, you know, and it obviously be wise to, to start a, some kind of, uh, investment fund at an early age and let that, that compound that would be, uh, very helpful for sure. Yeah. Are you. Are you familiar with Cal Newport's work? He's, he, he's not too far from where you're at.

Yeah, he has that whole thing. I think he's writing a book on the deep life, but one of the things that makes a deep, deep life and what he talks about is your craft. Right? And I think your, to your point about the. I think the problem with the fire movement is that they are removing their craft, right?

Yeah. And you get a lot of purpose and meaning out of mastering a craft professionally and, and really pursuing that. And, and once you've removed that, you, you, and that's why I think retiring early for a lot of people, becomes a real big problem. They've, they've taken away their purpose and meaning.

Derek Coburn: Yeah.

You know, I just, I just like, I'm talking like within the [00:24:00] past couple of months have finally started to appreciate some of the wisdom that I have. I'm like, oh, wow, I've been, mm-hmm. I've been a, I was a financial advisor for 27 years. You know, I've been, I've been with my lady for over 20 years. I, I've been a dad for a while.

There are, there are there, I've gotten a lot of reps in a lot of different areas that I think that, you know, maybe my confidence when I was younger wasn't as rooted in, uh, tangible things to be confident about. Whereas now it's a little bit more quiet and I'm just really excited to sort of see. Where I can lead people, how I can help people.

You know, I think the last chapter of my book is called Investing in You, and it talks about like now, now that maybe I've helped you realize you're gonna work longer and you've got a little bit more flexibility. How can you spend your money differently? How can you invest in yourself? And I think there's a lot of.

Entrepreneurs, a lot of practice owners, a lot of, um, you know, business owners who feel like they, they, that they can [00:25:00] sleep less and not go to the gym and not invest in their relationship and not have fun. Uh, because they need to make money. And what the data shows us is that, you know, if we actually take a step back and we, and we take a little bit better care of ourselves, um, that even though we might be at the office less, quote unquote.

Um, we, we might make more money because we might be thinking more clearly. Our, our creative juices might be flowing a little bit more. And I, I think that like ultimately the best person for any of us to be getting advice from is the, is the highest and best version of ourselves. The one that, that isn't sleep deprive, deprived.

The one that, that isn't stressed about relationships or that hasn't processed stuff that happened to them when they were younger. And a lot of people are just not qualified to be making these. Big picture choices, whereas if you start giving yourself the space to reconnect with friends and allow yourself to have a little bit of fun and, and take your spouse out on more dates, I think that version of you showing up in the business is capable of doing like, like [00:26:00] significantly more good than and make more money than maybe the version that's showing up right now.

Dr. Kevin Christie: Yeah. I, I agree a hundred percent. I think one of the. Hard parts for the younger, uh, I'll just say for our audience, the younger chiropractors, younger doctors listening is, is being able to project later on like 10, 15, 20 years down the road in the skill sets that you'll have then that you may not have now, and the capabilities.

And there's just that unease of like, am I gonna make it? You know, and, and it's, uh, it's, yeah, it's tricky for them, but if they do all the right things and put in the right work, it's going, it's going to happen. And like you said, take care of yourself. Yep. So this has been great. I wanna also just, uh, little before we talk about the, the book and how they can get it, uh, talk about cadre a little bit because that was a cool, entrepreneurial, um, endeavor you took on that really blew up.

Tell our audience about that.

Derek Coburn: Thanks for that. Um, so my wife and I started Cadre in 2011, so we're about to hit our 15th year. And, uh, we [00:27:00] essentially started off just exclusively based in the DC area. Um, finding ways to provide access to great content and great connections for CEOs, entrepreneurs and, and business leaders.

And we ran that for a while. We had. 78 members going into COVID. All but three were in DC and we started doing virtual programming where we brought in members from all over the country. And we did a good job with that for a little while, and we started like branching off and having conversations around life and struggle and challenges that people were feeling in that particular season of life.

And what's interesting is we just kind of completely revamped it. You know, we cut our membership by about 50%. We're going back to the business side of things. I think the pendulum swung a little bit too far away from, from that. And I'm a, you know, no, everyone's heard. You're the average of the five people that you spend the most time with.

And I think that that for me, and for some people I know sometimes we're a little bit slow to sort of like, uh, put that into practice. We're hanging out with people [00:28:00] and then all of a sudden, like when my book came out. Um, I, and, and all that I'm doing around the book, I'm feeling this fire burning inside me again and I said, look, I wanna, I wanna reboot the energy of Cadre and we want to get back to focusing on business leaders and entrepreneurs who, who, who are, who want to do really big things, you know?

And, and look, I've got a lot of friends who. Who, like they're solving for ease. They sold their company or they're going through a season right now where they need to, to just kind of take it easy. And I'm, and I love them and I'm happy for them, but that's a different energy showing up than the energy of, um, you know, hey, I wanna, I wanna really kind of level up my impact, my work, you know, my bottom line.

And that's, and that's kind of where we're at right now. So I'm, even though we're in our 15th year and we kind of changed a lot over the years, I'm, I'm, I'm as excited about it right now as I've ever been.

Dr. Kevin Christie: I love it, man. Yeah, it's great. And then, um, tell us a little bit about the book. Uh, I mean, obviously a lot of what we talked about today is in the book, but, uh, who's it for?

What's it called? Where can they get it? I, I just want to [00:29:00] be able to get that information to them and we'll make sure we put it in the show notes.

Derek Coburn: Yeah. So, so far I'm, I'm, I'm really excited. I, I hit the us I did a bestseller list. I've got about, I've got over 175, almost all five star reviews on Amazon.

I'm hearing from a lot of people telling me how it's. Changing their lives, which is amazing. And I'm really in this game for the long haul. I mean, I got to write a book. I started off in 2017 writing the book, and I was going to write the book as a business card to attract more of my ideal financial planning client.

And then I sold my practice in 2019. And just didn't touch the book for like 3, 4, 5 years. And um, when I revisited to go back up, I said, now I've got some money in the bank. Uh, I'm not really looking to grow my wealth management practice. I can write a book that I think is gonna help a much broader audience.

And so, mm-hmm. There are unfortunately probably like 40 to 50% of people in this country that are not saving anything at all for retirement. And yeah. Those people need to read a different book for different reasons. Um, the people that I'm trying [00:30:00] to reach are the people that have bought into this game.

They probably haven't given a lot of thought to it. And, uh, I feel like I'm in like the regret minimization game right now. Like I really, I want to reach people in their thirties, forties, and fifties, stop 'em in their tracks, get 'em to think about this, help 'em realize that they're probably gonna work longer than what they're thinking, so that when they get there, um, not only will they have the money that they need, but they'll have the relationships and the health and all the other things that they might have otherwise put off had they not come across.

You know, some of my thoughts on this.

Dr. Kevin Christie: Yeah, I love it. It's, it's such a needed thing and uh, it's great information and I think it gives a roadmap of what an alternative path is that's not like wild and crazy. This is like, how about we focus on the present and enjoy our life now, and, uh, also realize that we can work under our own terms later on.

Like you're, I mean, you're obviously fortunate enough right now where you're working under your terms, which is just an amazing place to be.

Derek Coburn: Yeah, and I think too, like having the multiple businesses going side by side, [00:31:00] you know, has, has always allowed me to really stick to my guns in terms of who's a good fit.

Like we've been able to curate cadre in a way to, to, to. End up with like really incredible people, mainly because like my wealth management practice has always paid my bills. I didn't need anyone's $500 a month from cadre to fund my kids' college education plan. And so, um, you know, that's, that's, that's, uh, that, that's been a big, a big thing for me too.

And, and even though I've got a couple businesses, I really enjoy and love all the people that I'm supporting.

Dr. Kevin Christie: Love it. Derek, this has been great. I really appreciate your wisdom on it. And uh, again, we'll make sure we put the information in the show notes for the book. It's a, it's a great read and I think it's gonna help a lot of, uh, chiropractors and obviously people in general.

So after you, after the chiropractors listening to this, buy it and read it. Send it to your colleagues and buddies that need to read it as well. 'cause it's, uh, it's, it's a great word and it needs to be spread often.

Derek Coburn: Did I say the, did I say the title? It's Let's Retire [00:32:00] Retirement. Um, how, how to Enjoy Life to the Fullest Now and Later.

And, um, folks, go to my website, derek coburn.com. I'm not selling anything, but I've got like A-A-A-P-D-F workbook that you can download, uh, to help you get more out of the book and sign up for my email. I've written a lot of articles and then continuing to write as add-ons to the book. It's funny, like I.

I turned in the manuscript and started getting all these new ideas and at first I was really mad about not getting those ideas before I hit submit. But, um, but they just keep coming, so I'm gonna keep adding to it and, uh, would love to kind of connect with, uh, as many of you as possible. Sounds great.

Thanks Kevin.