EPISODE 431: Redefining Health: Merging Chiropractic and Fitness with Dr. Jake Aleck
Hey, chiropractors. We're ready for another Modern Chiropractic Marketing Show with Dr. Kevin Christie, where we discuss the latest in marketing strategies, contact marketing, direct response marketing, and business development with some of the leading experts in the industry.
Speaker: [00:00:00] Hey docs. Welcome to another episode of Modern Chiropractic Mastery. I'm excited to have Dr. Jake Alec on the show today, and we're gonna dive in to a unique twist on the clinic gym combination there where, uh, he's got a clinic and he's got a gym. They are, um, attached, um, but he does not necessarily doing the personal training himself.
Speaker: He's got trainers and the unique twist is how he is using tonal. Uh, and if you've, uh, seen tonal before the. Um, a lot of times you've seen it in homes and he talks about that connection he is made from when he had it in his house during COVID, to now having, um, six or seven of them in his clinic and what he's doing to, um, really bridge that gap from the clinical I.
Speaker: To the fitness side of things and how tonal plays a role in that. And it's a, a really fresh take. I, I got a lot of information outta this and learned a lot from this interview, and I think, um, it's something that's gonna be exciting and, and we'll also share at the [00:01:00] end a little event. They're gonna have to talk about how.
Speaker: Uh, chiropractors, um, could start implementing this in their practice. And it's, uh, it's a lot of different opportunities with it, and it's an exciting, exciting new trend that I think is gonna, you're gonna start seeing, uh, with more, getting more of your patients into fitness in a way that is a little more digestible for them.
Speaker: I. And so before we , dive into the interview, I just want to have you, um, think about something and, and maybe mark down your calendar. Uh, but I'll share a little story for that. For about five years now, uh, my wife and I have had a, a goal in the summer of, it was originally gonna be the summer of 2025, which is now.
Speaker: Uh, but once we realized how kind of wild our boys are, we, they're. Currently five and three. Uh, we decided to push it to the summer of 2026, so there'll be six and four. And, um, our, our goal each summer is to do a six week immersion trip in the different areas of the world. Um, probably a lot in Europe. So I'm here and next year, [00:02:00] next summer, June and half of July, we are going to be, uh, kind of in the English countryside area there.
Speaker: Uh, doing that we're, um, gotta get a couple things going before that happens, but we're. We're putting our stake in the ground to make that happen. And one of the ways I'm also putting our stake in the ground is that, uh, I reached out to Dr. Chris Chippendale. He was, um, kind enough to do a webinar for our mastermind group that went really well.
Speaker: And so him and I could actually host a one day masterclass on the patient experience on June 20th and 20, uh, and that's in 2026. And it's gonna be in London. Alls I need you to do right now is if you're interested, um, in, in attending that is marked that on your calendar. I don't, we don't have any registration yet.
Speaker: We're gonna hold off on some of that. It will be on the patient experience. It will be him and myself diving into basically nuts to soup on the patient experience. Everything from how the doctor communicates to the patient, how the team and [00:03:00] staff, uh, works with the patient and the patient's experience from.
Speaker: Uh, being a new patient to being a active patient, to being a reactivated patient. We'll talk about marketing ideas. It's gonna be a great one day masterclass in London, and that'll be on June 20th, 2026. And my goal is to, uh, each summer that I do a six week immersion trip with my family is to have a, a one day masterclass in whichever is the biggest city near where we're at.
Speaker: So if you are interested in being in Europe, or we do have a lot of European. Listeners on this show. So if you're there, um, mark that your calendar, we'd love to . Have you, we're gonna try to keep it around 25 to 30 people and really make it some actionable work and steps for the patient experience.
Speaker: So Mark that June 20th, 2026. So a year from now. Alright, so without further ado, here is my interview with Dr. Jake Alec.
Speaker 2: All right. I got Jake Alec on the podcast today. Excited to dive into a, a [00:04:00] unique, uh, twist on having a chiropractic clinic and a fitness aspect to it. But before we dive into that, that fun stuff there, we will, uh, tell us a little bit about yourself. Jake, I.
Speaker 3: Uh, awesome. Yeah, thanks for having me on, Kevin, in, in regards to who I am, I'm just the energetic guy in the room that, whether I was in a college weight room, uh, back when I played at Miami of Ohio, and that was kind of my roots being the five foot six kid that didn't deserve to play at the division one level.
Speaker 3: Uh, but you pretty much just did everything I could to, to maximize myself and, and my body. And that's what got me into chiropractic because, uh, I actually tore my pec when I was in, in, in playing college football. And, uh, it got infected twice. So didn't really wanna go back in time and, uh, really fix people when, uh, they're in the surgery room, which was actually my goal early on.
Speaker 3: So I got in the chiro world that my chiro, uh, you know, rehab me and it got me into doing this deal where I'm working with high school athletes and working with, you know, active aging crowd now and just doing everything we can to keep them healthy so they. Don't need that un unnecessary cut that they, uh, may [00:05:00] think they need.
Speaker 3: Um, and then kind of making people feel their best in, in, in a wowing way that they didn't actually think that they could, could achieve. We're in
Speaker 2: Frankfurt, Illinois,
Speaker 3: so
Speaker 2: south of Chicago. So south of Chicago. All right. And then, uh, where'd you go to chiropractic school? I.
Speaker 3: Went to National University, uh, that I've, I'm from this area, Frankfurt, so that was, uh, the, the closest one to us.
Speaker 3: Mm-hmm. So I was able to live at home and, uh, commute, uh, by doing so.
Speaker 2: Yeah. That works out. I think we might have first connected some years ago through MPI. Uh, and I know you've had a, a lot of, um, uh, background with, with MPI. When did you graduate? So
Speaker 3: I graduated, I started Cairo School 2012. So it's called three and a half years, right?
Speaker 3: So it's right around 20 15, 16 time. Um, and then it was fun 'cause I was kind of the, the real young kid in, in, in class. 'cause I actually graduated from Miami my second month into Cairo school. So it led me to, 'cause I did the summer try, which was real nice because I was like, let's just get after it. So, um, it was fun to kind of be, uh.
Speaker 3: Young guy in the group.
Speaker 2: Right. That's cool. And you're at that fun stage now at that 10 year [00:06:00] mark where I feel like it takes 10 years to, to really get thing. I mean, obviously people get going before that, but that after that 10 year mark, you've got that perfect mix of, uh, you know, experience. You build some momentum, you got a little bit of savviness on, on the clinical business side.
Speaker 2: And so it's, uh, it's fun. Um,
Speaker 3: and, and with NPI, just to give credit what credit's due like. With between all the instructors and the mentors that's within that realm it when, from try one all the way till, shoot three, four years into practice, it's still constantly reaching out to those guys because when you're truly listening to all of 'em and their experiences, they've gone through what they're doing now.
Speaker 3: Mm-hmm. And all the different types of practices. You just take the things that you relate to the most and then try to implement it from square one. And I think it just allows people in our era of time to have much more of a headstart. Because if you, if you have wide ears and, and listen and see, then you can kinda get going without as many roadblocks.
Speaker 2: Yeah. And I recently did a solo episode where I titled it, your, your Net is Your net worth. And and [00:07:00] I, I obviously didn't make that saying up, and it's kind of common, but I think that's one of the things about NPI That's great is, is, is obviously they're really good at. Teaching chiropractors how to palpate and adjust and that clinical side of things as well.
Speaker 2: But, uh, I, I would say it's a culture of, um. OO of, of hard work. Um, it's a culture of, of, you know, really understanding what it takes to build a practice and then having those like-minded chiropractors as a network for you to kind of, uh, help you, um, throughout the years. And I mean, I've, I. I graduated 20 years ago and, and it's still my network.
Speaker 2: Yeah, for sure. And I came up through the MPI ranks as a student, so it's, uh, it definitely is great to have that. And, uh, and it's just been cool to see a lot of chiropractors that we would call MPI Docs do do big things outside of just their, their clinic. And that's always nice to see. And, and, and you've kind of been following that path of, uh, doing big things.
Speaker 2: And so give us a, give us kind of an overview of what your [00:08:00] clinic looks like there in Frankfurt.
Speaker 3: Yeah. You know, it, it's been a migration from the get go. Um, I, I opened up shop in the amazing time of August, 2020, uh, which was, uh, anyone that sees like my board in the clinic that says like established, they're like, holy cow, you made it through that.
Speaker 3: You probably get through anything. So it was, uh, in the same building I'm actually in now, but it was just, uh, more of a conventional office where you had a waiting room, had a, had a nice big treatment room. Um, 'cause I'm more of like a. Uh, you see me in my office slash treatment room. It's not like I have multiple rooms in it.
Speaker 3: Mm-hmm. And, uh, we were there for about three, four years. And then it always got to the point where I wanted to have some sort of fitness within my clinic because I was just a, a programming nerd in regards to strength and conditioning. Still am now. And I, I just always thought like. There's ways that you can implement that within our clinic setting that isn't like, you know, for the people that love going to the gym and love doing it, but it's like for that middle ground people where they know they have to work out but really don't have the confidence or [00:09:00] maybe know how to at all in order to do so.
Speaker 3: So I think that's that extra hand that needed to be done before you kind of reach that point where people do it on their own. And it's, and it's funny, over time, like my idea of what that gym looked like always changed throughout, even when I was in chiropractic school where I thought it was more of like this barbell slash turf and pushing sleds and doing these things versus alright, now it was more of kind like a rehab thing.
Speaker 3: And then when I got to essentially using the, the tonal, which was my COVID purchase at my house. Mm-hmm. Because I didn't know when we were gonna be able to go to the gyms again. So I was like, man, well I gotta get the thing that you can work out at home. Uh, or best darn near it, uh, for my house. And then I started using that.
Speaker 3: I'm like, holy cow, this may be that thing that I, I want within the clinic.
Speaker 4: Mm-hmm. So
Speaker 3: I started inviting people over and then people started using it and I'm like, well, holy cow, this thing's like, people are adopting this really well. And then that's where the morph of like, all right, it's gotta be a little bit more modern for it to be within my clinic to have the gym.
Speaker 3: Mm-hmm. And that's where we morphed into this [00:10:00] group-based fitness that's aimed towards active aging. Um, by you with the, with the foundation of Ton as it's at, at the core.
Speaker 2: Yeah, it's, it's fascinating 'cause obviously, um, you know, the, there's kinda that clinic gym hybrid model where, uh, just there's a distinction between the clinic and the gym.
Speaker 2: It's not the chiropractor, uh, doing personal training for the. Patient, it's the chiropractor, being a chiropractor, having a clinic, and then also having a gym, uh, to that. And then you kind of have a twist on it to where, uh, you're utilizing tonal and a few other things. You wanna mention a few of other things you're doing, uh, that you have as far as equipment, just to kind of give us a full picture.
Speaker 3: Yeah. So in, in our, in our gym side of the clinic, it's, it's essentially three pieces of equipment per a pod we call it. So each person has their own pod and the, the strength part of the pod is the tonal unit on the wall. Mm-hmm. And then we have an air bike that's right in the middle where it's, again, I think the greatest thing for non-impact cardio.
Speaker 3: And then we have our, uh, techno gym [00:11:00] treadmills that are all the way on the other side of the pod where. We're allowed people to get a gnarly workout, whether they're just a walker and we're, you know, walking on flat or incline or you're you're jogger or sprinter, we can do that too. But also what's great about the technical gym treadmills is that there's a sled mode on it.
Speaker 3: And so we could have someone from 20 pounds all the way to 350 pounds of sled on there. And it's a great way, just the load and, and all things that we know as clinicians, um, certain areas of the body. To keep these people aging in the way that we need to without having that oh, oh crap moment when they're out playing pickleball, you know, with their friends.
Speaker 2: Yeah, absolutely. Now do you, speaking of, oh crap moment playing pickleball and, and injuries and stuff like that. Do you have traditional rehab component to your clinic side when someone is hurt and then I. Yep. Yep. So
Speaker 3: it it specifically in our model, like I'm, I am the only practitioner here, and we're in the more of the cash based model side.
Speaker 3: So, um, people come up and I, like, I'm sitting in my treatment room right here, but I'm divided within, uh, a soundproof wall from the click, [00:12:00] uh, uh, the gym side. Yep. So, typically all of my new people that were in the gym were past patients of mine that we just kind of progressed to. Now they're, they're working out and then that's their main MO of being here.
Speaker 3: I still take on new patients and, you know, treating 30 plus hours out of the week and doing that, you know, day one, someone's really acute or we're gradually progressing them. But what's really been neat is instead of me saying, all right, you're good to go work out, a lot of times people are like, well, what's going on over there?
Speaker 3: And then we transition 'em to the more of the training side on this side. And that's been like our graduation of care. So I see them wildly less, but I know they're getting loaded really well. So whatever I've seen them for, for their knee, for their hip back, whatever heck it is, I know they're being loaded, being more resilient.
Speaker 3: And then every time I see 'em come back in here, they're, they're in better shape than where they were, uh, when I let 'em go.
Speaker 2: That's cool. And then, um, so you, uh, yeah. Bought the tonal head at your house doing that. Um, I remember some. Some years ago, maybe it was two or three or four. I can't keep track of yours anymore, but, [00:13:00] uh, I was listening to actually the CEO of tonal.
Speaker 2: Is it a, is it a female?
Speaker 3: It's, so, it's, it's on the third CEO right now. Okay. It was initially
Speaker 2: someone, then a female took it over. Yeah.
Speaker 3: And then now it's on the, the, the third. The third
Speaker 2: one. Okay. Because I, I, I wish I could recall her name, but she did a great job of, of explaining tonal and all the details of it.
Speaker 2: But I believe at one point it was mostly for, um, personal use, not, not commercial. Is that correct? And then what's been the transition? Yeah. So from there, so
Speaker 3: essentially they are still made right now for residential use only. And that, that was kind of my, my jump into the ocean type thing. Mm-hmm. Because, um, yeah, they're just made for home use.
Speaker 3: And then it got to the point where so many people were having great success with it. I, I, I bought one. To have at my old clinic before we expanded into the one where we're now with group, and I just had like my, uh, another provider's room that had one treadmill, one airbike, one tonal in it. But then I realized half of my day was spent on training people for 30 minutes on mm-hmm.
Speaker 3: That type of segment. And I'm like, I don't have time for new [00:14:00] patients anymore. So then the idea of like, how do we make this into group happened? And I just plugged and played at my house and. Essentially just took the residential units, but bought six of 'em, slapped 'em on, kind of made my specific, you know, workout model with it.
Speaker 3: And that's how I, I, I got tied up with tonal and meeting them because they saw our marketing video. I. And it was one of the, their, their leadership guys, and they were like, Hey, let's connect, uh mm-hmm. Wanna see what the heck you got going on over there, just because it's never been done before in group.
Speaker 3: And then, um, it's, it's been nothing but, um, skyrocket since then. Mm-hmm. Because they, I think they reached out in January and now we're in, we're in, uh, June here and it's, it's rock and rolling.
Speaker 2: Good. So you got six units, you got the pods, which is pretty cool. You do group, group, uh, sessions of six. Kind of probably run those throughout the day, different times.
Speaker 3: Yep. So we, we start as early as 5:00 AM and we go as late as 5:00 PM and from like 5:00 AM until noon or till, yeah, just after noon. We got like five or six classes, like it's completely booked out and it's all through [00:15:00] just middle aged people that are as low as you know, could be late thirties, but honestly all the way up to 75.
Speaker 3: But the greatest thing about it is, what tonal allows it to happen is that you can have literally, we've had an NFL athlete training here, a middle-aged dad here, and then a middle-aged mom over here. But the load is all a hundred percent specific to the, the person using it 'cause their profile is scanned in.
Speaker 3: And I could talk more about that on the back end.
Speaker 4: Mm-hmm.
Speaker 3: But it allows it to be so personalized. But all their emotions or movements are, are programmed by me. Which it's just our push, pull, carry all the things that we know that, you know, human bodies should be able to do. But since the load is so perfect for them, everyone gets a great workout in no matter their, their uh, their scale of what their ability is.
Speaker 2: And then how long is the group class typically?
Speaker 3: I. 45 minutes. So we, we, we like to tell people, bank an hour here because we got saunas and cold plunges in the back where we have them kind of finish on if they, if they want to. Um, but it's 45 minutes of, it's, it's nonstop movement, man. And that's the cool thing about having pods is that as soon [00:16:00] as you're done with your strength, motion.
Speaker 3: We're either going to a cardio piece or we're doing a body weight movement. And that's what's nice about you having your individual pod is, I call it the most efficient 45 minutes of people's day because you, you never stop. And that's what really kind of tag home for people because it's, it's efficient.
Speaker 2: Yeah. No, that's great. And then, um, do you have different options, like is it monthly membership or is it pay as they go type?
Speaker 3: Yeah, so e essentially we have individual sessions first. Mm-hmm. And that's the biggest part of our safety component to it, is that. Anyone that we have onboard, which is essentially their day one over there mm-hmm.
Speaker 3: They get an InBody scan done just for them to get a rundown of like, where's their body composition, you know, I feel like everyone should have an idea of where that's at. And then, uh, on that first onboarding day, you get your assessment on tonal done. So that's, that's process of where the AI kinda learns how strong they are.
Speaker 3: And then based on that, their ability to move and my, my, the coach is kind of relaying info to me. We always have someone do one individual session after that just to prove, hey, like you're competent. You know [00:17:00] where you're going, and then you can graduate the class. Or we have people that are 8, 12, 16 sessions in the individuals just because they're so raw.
Speaker 3: And they just love working with one-on-one. So that, that, that's one mode. And then, uh, we have eight packs for our group, uh, class. Mm-hmm. And then, um, uh, monthly memberships of 12 sessions per month. Yes. And it, the, the reason why we did the 12 session is 'cause it allows people to say that's essentially three training sessions per week.
Speaker 4: Yep.
Speaker 3: And if you're in that active aging crowd and you're getting adequate load for your workout, you don't really need more workout sessions on top of that, if you're training the right way. And I got a lot of heat from a lot of people early on. Like, what the heck? You know, I've been, I've been training for X amount.
Speaker 3: I'm not gonna gain muscle doing that. Mm-hmm. And I kid you not that same guy that gave me the hardest issue, he got his like fifth InBody done. He's lost. 8% body fat and has gained 12 pounds of muscle in the course of six months at like 42 years old. Which is just awesome 'cause he is training the least amount he's ever had.
Speaker 3: Mm-hmm. But his time and his, the way he's actually spending those sessions are way [00:18:00] more efficient. 'cause ton's dying, dialing it in.
Speaker 2: Yeah. So just try to give us a little bit of a. Of a breakdown of, of how Tonal does what they do with, with their resistance training. What, what does that look like if you're trying to explain it to someone?
Speaker 3: Yeah. Yeah. So it, it's, it's essentially like a piece of furniture on the wall. Mm-hmm. Like it looks elegant, it looks nice. It's a big screen. A lot of people confuse it with like mirror 'cause the mirror was a big thing for a while where that was essentially just a glorified tv 'cause it just showed you and it was just videoed workouts.
Speaker 3: But what tonal is, it's literally a cable barbell and dumbbell. Like exercise equipment all on the wall because you can move the arms to however high you want it. It's got handle attachments, barbell attachments, you know, rope attachment. And in their exercise library you can do up to 300 some moves.
Speaker 3: Mm-hmm. So it's not like something like, or us as clinicians where you feel like you're kind of sidelined by not being able to do much on it. You can do so much, it almost even more than what a general population person would. And the neat thing about it is that it's algorithm and how AI works behind it is every [00:19:00] new person.
Speaker 3: Takes a four movement test. Mm-hmm. So essentially you do a, a bench press, you do a pull down, you do a, a, a, a hinge related movement. So like a trap bar deadlift, and then you do a, a core, um, hide a low chat. And from those four movements you start and it gradually gets more and more resistance on you as you do 10 reps until it learns exactly how strong you are at that motion.
Speaker 3: And then its algorithm takes that data. And applies it. So every person, no matter what exercise is being done on there, knows exactly what weight they should do.
Speaker 4: Mm-hmm.
Speaker 3: And so now the common question that most people have is like, okay, we're doing split squats today. Well, Nancy's gonna wait over there and be like, oh, what weight should I do?
Speaker 3: Right. It's a common question that every trainer gets. Well, now if you're scanned into your profile, tonal gives you the exact weight. 'cause it knows how strong you are. And then in real time, based on how they're doing the movement mm-hmm. During the eight rep set, 10 rep set, whatever it is, it auto adjusts.
Speaker 3: So then it'll gradually go up in weight over time or down if [00:20:00] it's too heavy for that person. So the weight is always dialed in perfectly.
Speaker 2: That's great. Now, during a a group class, do you have someone there, um, overseeing the whole thing?
Speaker 3: Yeah, so we, we have a head trainer. Uh, we have two, two head trainers in, in, in our clinic where one's a male, one's a female, and essentially they're.
Speaker 3: One giving like the hands-on demo of like what the movement should look like, kind of. Mm-hmm. You know, hall monitoring them through the class. But also what's great is Tonal has great demos on the screen as well. Mm-hmm. So it's almost like a, a a, a double of making sure that the person's doing it correctly and then it just makes sure that, hey, everything's going to flow.
Speaker 3: But also our trainers are so good here because they understand that they're in a, in a people business. Yeah. And they're all about getting the camaraderie and making sure people are held accountable. And that's really where like. Yeah, tonals a home base use. We have 12 people here that have tonals at their house, that still work out here because of the environment and the aspect of them getting a little bit more of that in-person feel here.
Speaker 2: Yeah. How many, um, square feet [00:21:00] do you think a person would need minimum to do? I mean, obviously you could have a, you could have less or more, uh, but if you, if you wanted to do six tonals, what, what kind of square footage are you thinking, or, or even if like the pod setup you have.
Speaker 3: Yeah. So we, right now it's, it's actually, um, just, just, uh, underneath 30 feet long mm-hmm.
Speaker 3: For the six pods. 'cause one tonal needs a seven by seven square feet. So if you kind of do that math right, you need seven feet. Mm-hmm. And length, seven feet and width. So then we just have those along length, up across, and then we have way more space between our air bikes and treadmills than what a, a simple build out would, would need.
Speaker 3: Yeah. But realistically, you would just need. 20 feet. If you went from the wall to the end of the, your treadmill with your air, bike and treadmill in between. In between. So call it 30 feet by 20 feet, you know? And then Perfect. You get plenty.
Speaker 2: Nice. Nice. And then, you know, it looks good too.
Speaker 3: Yeah. I think that's the one
Speaker 2: thing.
Speaker 2: It's got a little wow factor. It looks good.
Speaker 3: Yeah. 'cause it's so funny, like I still have patience on this side that really haven't made their way to the [00:22:00] gym.
Speaker 4: Mm-hmm. And
Speaker 3: like, I'll have a dad be like, Hey, so like. What's your thought on those Tonals? You like them? Mm-hmm. Like what? Yeah, dude. Like they're pretty cool.
Speaker 3: We had seven of of'em in here, you know? Um, and that's what was funny when I was talking to the people in, in, in, in Tonal who mm-hmm. Had their, uh, headquarters in San Fran. They said they had like four tonals in San Fran in their headquarters, and like, we got seven in one spot. But like, it was cool, but like, I'll tell you what, man.
Speaker 3: Like, they, they, and a lot of questions that a lot of clinicians ask is like, so you have residential units, like, do they mm-hmm. Actually stay the test of time. And right now we put eight sessions on 'em a day. Like literally people are using 'em and training, and we haven't had any issues with these new tonal twos that they just came out with because they're just built with a little bit more beef than what their first ones were.
Speaker 3: They realize kind of, you know, we're what needs to be a little bit stronger. Can, can the, can the cord be a little bit more resilient? And then mm-hmm. It actually goes up to, to darn near, um, 250 pound. It does go up to 250 pounds of digital weight, which is like. Darn near middle of the ground, 350 pounds in real weight.
Speaker 3: [00:23:00] Yeah.
Speaker 4: Mm-hmm. So
Speaker 3: it's, it, it's plenty heavy enough. Like again, I'm training an NFL athlete on it, and he, he still hasn't tapped it out fully, so like mm-hmm. It, it, it, it's good load.
Speaker 2: Now, if someone wanted to do one pod in their clinic and, and just do it, you schedule it. You've got, you know, you got the oversight, maybe you got cas and doctors and hanging around.
Speaker 2: Um, could you run a model like that where you have won? A
Speaker 3: hundred percent that, that's exactly how my, that it first started, right? Mm-hmm. And they just got to the point where I didn't have that ca to like essentially do the training session for me. Yeah. 'cause I was kinda like manufacturing it. Mm-hmm. And I wanted me to run it.
Speaker 3: But if I was still in the space that I was, I would have my, my ca or my like just trainer that I trust That's good. With people to run these custom sessions that we're making. 'cause it's just formulated in a way where. Um, again, you're doing your strength, but instead of just waiting mm-hmm. And just resting like the two minutes that every strength conditioning book says that we need to, yeah.
Speaker 3: You're doing either a nice easy air bike or treadmill walk to kind [00:24:00] of fill in that time while keeping heart rate up. So that's like the, the intermingle talk time. That is a super important if you're one-on-one and that, you know, you wanna have good relationship with people. But now when we got six people doing it, like.
Speaker 3: It's just they're mingling in between and we're just telling 'em where to go. Yeah. So for sure the, the, the one pot off, it's, it's a great aspect because people, it'll literally get to the point where they'll come back and tell you like, all right, same time next week, like two times next week. Like, they'll tell you where they want to come more than even you're suggesting, which is so cool.
Speaker 3: Yeah.
Speaker 2: Something that just came to mind, and I'm not sure if, if you do this or have done this, um, let's say a patient is in the rehab phase. They're, they're injured, but they're getting pretty good. Do you ever, um, put them on a tonal for a particular exercise so they can experience, like, obviously A, help them with whatever condition they have using tonal, but then b, let them experience that so that when they are better, they're more inclined to sign up for the gym.
Speaker 3: Yeah. And that's, that's a, so you and I are talking through video and, and in my [00:25:00] corner, my trunk room, I have just one corner on the wall ready to go for that exact reason. Because if, if it's someone where, you know, I'm loading their knee up 'cause they have some sort of tendinopathy or, you know, we're working on their elbow and I want 'em to do a pull down just to prove that they're, they're feeling good and they, you know, they're rocking and rolling now, they're like, oh my God, this is cool.
Speaker 3: And I'm like, yeah, this is exactly what I want you using once you get over there. And then as soon as, and this is from clinicians all the way to just normal, everyday people, as soon as they tap a button and that load grabs on. Mm-hmm. It's so smooth and like people are just like, this is awesome. Yeah. And so that's why it's like, as soon as you get into people's hands, it's an instant marketing push to be like, all right, let me know when you're ready.
Speaker 3: Yeah.
Speaker 2: And obviously the group situation's great. Um, but if you get a situation, like I mentioned, if someone had one, you probably would just schedule it like you would your patients, right? You maybe have eight to 10 sessions per day, five or six days a week, and then they can pick and, you know, schedule.
Speaker 3: A hundred percent.
Speaker 3: And that's where, you know, previously when I was in that, that, that older spot, I [00:26:00] was doing 30 minute time slots.
Speaker 4: Mm-hmm.
Speaker 3: Just because it's one-on-one and you're just more in tune, like you, you kind of, you'd be a little bit more efficient. But right now we, we do the 45 in the group, but if I was back doing one-on-one, and I still actually do, like, I have a, a strength appointment slot with me where if it's someone that's kind of.
Speaker 3: Getting back from an in injury or whatever or something where it's like, Hey, I wanna be with them for their first day back in the gym. I'll book that slot and we'll just do 30 minutes with me in one of the pods. Um, during a time where it's a class isn't going on.
Speaker 2: No, that's great. Now, um, I. You obviously got, got connected with tonal.
Speaker 2: They reached out. That's a, a, a good, um, example of why you should do marketing. You never know what can come from it. It could be a new patient or it could be a connection that, uh, changes your life. Uh, so what are some of the things you guys, uh, what you can speak to, uh, collaborating on?
Speaker 3: Yeah. So the, the, the neat thing about them is what they just wanted to investigate.
Speaker 3: Well, how mm-hmm. How is it implemented in, into a medical model? Like we, we we're in a medical office and we're doing rehab on it with me in, in my treatment room. But also, like the gym [00:27:00] aspect is kind of, it's such nuance that's a little bit obsolete than what is normal out there. So there's, there's a handful of clinics in, in the US right now that, you know, Dax are using tonal in it.
Speaker 3: Mm-hmm. And they're learning from them just to figure out like what is. The best way these clinicians are using it so that now they can manufacture that product to be even more in tune for this commercial slash business to business model, which is super neat because everyone, every encounter that I have with them, they're always just sponges trying to learn like, all right, mm-hmm.
Speaker 3: What can be better here? What can we do a little bit easier here? What's tough that a little bit more resistance? So they're constantly gathering that. So when it's ready to like fully immerge into whatever path they think is best. Like it's gonna be after the thought of working with 2030 clinicians to hear that out, which is cool.
Speaker 2: And have they developed or are they in the process of developing a commercial one that's specifically targeted for clinicians in gyms?
Speaker 3: Yeah. You know, it's, it's neat 'cause I was listening to a podcast with the CEO recently and he was saying how they was pretty much being interviewed on how good this [00:28:00] new tonal two is that came out.
Speaker 3: Mm-hmm. I wanna say just under three months ago. And again, it's, it's, it's does all the features that are great, that's a little bit better than the, their first one and he's already manufacturing, getting ready for tonal three. Right. And I think so, uh, a good, um, study is essentially a, a place like mine where we're getting on tonals, normal residential use, people use it about three sessions a week at home.
Speaker 3: Mm-hmm. And so right now we're using an eight sessions a day here. Mm-hmm. Which is like. Thousand percentages more than what that home use is. So they're really like leaning into our, um, our units here to figure out, okay, at what point do you start noticing a little bit of this, hey, changing or doing a little?
Speaker 3: And so they're, they're kind of teaming up with us. So then they know when they do want to unleash something a little bit more hefty, what needs to be stronger, what needs to be a little bit more in tune for when that time is right.
Speaker 2: Yeah. Oh, that's good. And then, um. Are they, are they with the cli, let's say the clinical side?
Speaker 2: What are the types of [00:29:00] clinicians, obviously chiropractors, that's what you do. Uh, physical therapists, are they looking at orthopedic groups too? Like are they kind of look?
Speaker 3: Yeah. One of, one of their, um, their main sports science guys is just left, uh, talking to New York with one of their lead orthopedic groups up there that just wants to implement it sooner after, um, even a complete, uh, an replacement or a fresh after, you know, a ligament or a tendon.
Speaker 3: Uh. Just sort of, uh, uh, surgery. Yeah. And how they can get 'em on it quicker. And then, um, so they're having those talks as, as well as at, at that level as well, which is pretty neat.
Speaker 2: That's really cool. That's really cool. Yeah. Um, kind of going back to one I question popped in my head as I see it on your wall there.
Speaker 2: Uh, do they have someone in particular that comes and installs it on the wall? Is there something that people need to know about that?
Speaker 3: Yeah. So when you get one online, the entire installation process is all taken care of for you. 'cause one of the most important parts is that one, it never comes off. And I've, I've actually asked them.
Speaker 3: I, I don't think any place ever did it ever come off the wall. 'cause there's actually like a, a gyroscope in it. So as soon as it starts moving, it'll like shut off.
Speaker 4: But what's
Speaker 3: good [00:30:00] is that they have a professional company. They come in, they, it, it has to go on, uh, we have it on studs here. Yeah. So it ain't moving once it's dialed in.
Speaker 3: And the, the, the neat part about it is like from the purchase order to, all right, it's installed, ready to roll, you got all your attachments, like it's plug and play. Yeah. And that kind of goes off of like what Taylor and I are doing with the, with kind of working with them about getting mm-hmm. The clinical on track here is essentially taking the time of my three years of using it at my house to being like, all right, I'm proficient enough to implement it in my clinic to do that over a weekend.
Speaker 3: Because like literally any clinician that has. Four reps of it in their hand. They're like, this thing's awesome. I can't wait to use it slash implement. But like there's some things that like in time you'll learn that we're like, why don't we just accelerate this and prove to the clinicians how great it is?
Speaker 3: And then it's up to them to figure out how they wanna use it at their clinic.
Speaker 2: Yeah, speaking of Taylor, he side texted me, he said he's gonna get seven of 'em just so he can outdo you by one.
Speaker 3: You know, there's, there's a couple things that he's always ready to, to [00:31:00] outdo me on. All I know that is he, he's moving to literally Lincoln today.
Speaker 3: So he, uh, he, he was proud of saying how much he was able to fit into all of his, uh, two Jeeps and a U-Haul to get down there. And I was asking, I was like, dude, where's your tonal at? So hopefully that's magnetic on the U-Haul at the back of it, so.
Speaker 2: Exactly. So, um. Tell me a little bit about how you guys are gonna be helping out, um, chiropractors or other types of providers with, with this model.
Speaker 2: What, what are some of the things you guys got going on? I know you have a, uh, you could speak to also the event you have coming up as well, but love to hear what you guys are doing to help out.
Speaker 3: Yeah. So in, in early August what we're essentially, and this has just been more through the months of talking and working with the tonal team from the first day they came out here to now all the way to the point now where we are.
Speaker 3: And we just, from day one said. Clinicians just need to have a playbook to say, Hey, if it's their first day trying tonal and being like, this thing's awesome. What is the fastest way we can speed them up to them, implement it in their clinic, right? Because mm-hmm. Every [00:32:00] clinician wants to load their per patients in a certain way.
Speaker 3: Their philosophy's a little bit different than mine and, or, or even yourself, or everyone has like their own little niche, right? And so when it comes into this, this unit is so adaptable. So we wanted to say is, Hey, let's make a time, instead of going to the San Fran location of, of Tonals headquarters, let's come here to Chicago, where it's literally built out for six people.
Speaker 4: Mm-hmm.
Speaker 3: Bring early adopting clinicians in, because like we talked about, like, yeah, it's not set up for complete commercial use. But, mm-hmm. But from what I've been able to show, like it can take a frigging beating over how many people are using it for it to say, all right, it's not commercial, but it can still handle what a clinic would provide.
Speaker 4: Mm-hmm.
Speaker 3: But essentially. Speed up the process of them learning how they can implement it, all the features that it has with even the tonal team being here because they have answers for maybe what's coming in in a couple months or what's coming in a year to to date. And just be those early adopters to say, you got it on square one, when now we fully unleashing what the future's gonna [00:33:00] be maybe in next year.
Speaker 3: But these are the people that kind of got on it early. And, you know, are, are saying that their praises one night they've implemented soon.
Speaker 2: Yeah. Do you, do you have a, this is just kind of a, a question you may not have an answer to, but on average, like, what a, let's say a a, a chiropractor could earn per tonal like a range.
Speaker 2: Obviously if you have four tonals versus eight, you can make more with eight. But per unit or per per pod Yeah. Per month. That a chiropractor might look to be, uh, adding to revenue,
Speaker 3: you know, so if I just take the, the idea of. If, and that 30 minute slot, right? Yeah. So when we were previous, at my, at my previous clinic, we were charging just over a hundred dollars with, with a trainer in it, um, for 30 minutes of, of that pod setup.
Speaker 3: So if you do that and you say, all right, I'm booking out six of those sessions, whatever it is. Mm-hmm. You know, awesome. But I, I will say here with our setup right now, like mm-hmm. My head trainer that is, is completely commission based. Is, is like. An an [00:34:00] awesome feeling because he's like one, every minute he's here.
Speaker 3: He's darn near full, right? Yeah. So there's six to six, six to six, six to six six. And it's been super cool. 'cause we now are just about how can we retain as many people that versus like new leads. Yeah. Like I, I had a, a meeting with a. A marketing team the other day, and they're like, all right, so like lead generation, how do we, I'm like, guys, I'll be honest, like we're in, how do we maintain people?
Speaker 3: 'cause we can't even fit new people into class. 'cause from 5:00 AM to noon is booked through July. You know what I mean? So that's been a really cool way for a trainer or anyone who's is a ca in a clinic because if the product and everything is good enough, now you're just there to make sure people keep coming back.
Speaker 3: And I promise you they will if it in this way.
Speaker 2: That's awesome. And so, uh, tell us when the event is, where it is, how they can sign up.
Speaker 3: Yeah, so it's the, it's the weekend of August 3rd in, uh, in, in Chicago, here in Frankfurt, Illinois. Um, we have a website called PTP Pathway, so P two as in the number. Okay. And then P Pathway.
Speaker 3: Mm-hmm. Um, and when it [00:35:00] comes into that, that's entire website is just banked on, hey, if you're someone that's looking to implement strength or some sort of. Fitness component to your clinic. This is the best way that me And then Taylor, as soon as he came here that weekend, was like, dude, this, this is it.
Speaker 3: Like he's kind of been in those different models of seeing more like the barbell slash you know, kettlebell type things and, and now seeing what tonal can accomplish and with such a minimal. Um, take up of, of space. Yeah. He's like, it's, it's a no brainer. And the safety component. 'cause Kevin, on the back end, we've had zero injuries and flareups from a literally, here's my treatment room to getting people over there from November until now.
Speaker 3: Mm-hmm. And it's just been awesome because that's so rare and, and a strength. Strength first fitness model, right? Yeah. Um, versus like a cardio fitness and first model. So essentially that's gonna be the beginning of August's gonna be a, a three day weekend on Friday, Saturday, Sunday. Mm-hmm. And the cool part about it is everyone that comes in, they're gonna be onboarded here, no different than how my patients are.
Speaker 3: And we're gonna run two classes, uh, [00:36:00] at one class on Saturday, one class on Sunday for everybody. Yeah. So literally, if we get 25 people here, 26 people here, every 26 people is gonna take an onboarding on Friday. Do a class Saturday morning, do a class Sunday morning on top of all of the education that we're gonna provide, um, that week on just how high regress progress patients in regards to movements over there.
Speaker 3: Um, how Taylor would load a lot of these people with, uh, certain specific cases in, in, in clinical care with tonal in their, in their trigger room. But then also allow tonal, like talk through, Hey, these are the, all these features that we allow right now. And then Taylor will talk about how we as clinicians utilize those features.
Speaker 3: But then also they're gonna mirror thin things that could be coming on in the future. And again, for like these early adopters that kind of geek out on the the new cutting edge thing that I can promise. Again, I was like this when I was getting going. That yeah, would be the normal everyday person. Take well to this, like would the active aging crowd take well to a screen where you gotta do all digital things and it is like just been absolutely incredible 'cause people are obsessed with it.
Speaker 3: So that's [00:37:00] definitely there. It's just how we can get more people in the know about it.
Speaker 2: That's awesome. And now if they wanna reach out and ask you any particular, uh, questions that we didn't have time or I forgot to ask, uh, how could they do that?
Speaker 3: Yeah. So on Instagram, that's kind of like my most mo there.
Speaker 3: Perfect. It's a Dr. Jake dot Alec. Um, my email is jake@alecpaintedperformance.com. Um, and then we actually have our, our Instagram on there for the, the, uh, painted performance pathway, which is PT or P two P pathway, um, on there as well. And that goes to Taylor and I. So, um, and, and the cool thing is, again, if you're a trainer of a, of a facility, if you're a clinic owner, a physical therapist, I mean, anyone who just has a brain that's like.
Speaker 3: Hey, I'm kind of thinking I would use it like this, come and I can guarantee that the, the price of the course alone is gonna be equated, if not more of the discounts that Tonal gonna provide in their units. 'cause I know they're doing like an a practitioner rate for their tonal twos that anyone that's there, which is, which is great.
Speaker 3: 'cause uh, in the end they, they wanna kind of work with people that are on the edge like us, which Yeah. Is exactly who listens to your [00:38:00] podcast.
Speaker 2: That's cool, man. Well, this is exciting and, and we'll put all that stuff in the show notes as well, and also the dates and get this out before that. And so I, uh, appreciate your expertise, your enthusiasm, and your, uh, you're on the frontier or something, so that's always cool to see.
Speaker 3: No, and thank you for continuing to push the, the, the profession forward. 'cause I, I, I bragged about, uh, Tony was asking about like, 'cause I was telling, Hey, I'm going on, uh, Kevin Christie's podcast, and they're like, how can you explain it? I'm like, everyone that listens to this podcast is on the top of our profession because they're understanding the marketing side of it and the new age types of treatments.
Speaker 3: So it was really cool to, to be finally a part of something I've listened to for years.
Speaker 2: Yeah, we're at eight years now, so, uh, thanks for for, for promoting us and I appreciate it.
Speaker 3: Yes, sir. Thank you, Kevin.