EPISODE 427: Your Network is Your Net Worth

Hey, chiropractors. We're ready for another Modern Chiropractic Marketing Show with Dr. Kevin Christie, where we discuss the latest in marketing strategies, contact marketing, direct response marketing, and business development with some of the leading experts in the industry. 

Speaker: [00:00:00] Hey doc. Welcome to another episode of Modern Chiropractic Mastery. Today I'm going to discuss an opportunity, an opportunity to growth, uh, for your practice, for yourself, and, and that is the West Mastermind. We've got an exciting year. In 2025, this is the second year of the West, and we're gonna go right into 2026.

Speaker: Uh, the East Group has been going since 2022, and that one is, is filled, but the west has got a, a few spaces and we've got a great, exciting lineup coming up and I wanted to share that with you and why, you know, why it could benefit you. Um, you know, the Mastermind was developed for practices that are already doing well, already thriving.

Speaker: Uh, and that's why we put a, a minimum revenue on there of 350,000 a year in clinic collections. I'd say many are above that, but we felt like that number was good. We have a lot of, you know, docs out there that are single provider doctors, and that number is a, a very healthy number for a, a single doctor and lower [00:01:00] lowish overhead.

Speaker: But maybe a couple tweaks here, a couple, you know, being exposed to some other people in clinics. Uh, could get you into that 5, 6, 7 and up to a million. We got quite a few clinics that are in those ranges and even surpassing a million, and it's actually been good to have a room filled of some practices that are one, two, $3 million practice and some that are, uh, 400, 500, 3 5700.

Speaker: Uh, a lot of great ideas on both, just, uh, different stages of the career. And we've had doctors that are in there that are in their fifties learning from docs in their thirties and, uh, applying some of those principles to make their seasoned practice even better. So it's been a great, um, both groups have been, been a great array of doctors, different experience levels, different types of practices, uh, all evidence, uh, based.

Speaker: Um, but it's been really cool to see the growth there and I, I have no doubt that you would benefit from it if you are in that kind of stage of your, uh, career. And so we're gonna be in, uh, four [00:02:00] locations next year, kind of run. Give you a little rundown of that. We're gonna be in Tucson, Arizona of every sixth and seventh of 2026.

Speaker: That's gonna be myself, and we're gonna dive into all things in marketing. We will. Uh, work together our group. And that's the thing with the Mastermind. It's not just a didactic lecture, it's facilitating information. And then we work, we set up the tables in a u shape and, and, and discuss things. And when this particular marketing weekend, we'll, um, get everybody's best marketing strategy they've done and work through it and build out a plan for the year.

Speaker: Uh, so that'll be Tucson, Arizona, February 6th and seventh. And the way these are designed is Friday. All day from nine to five in the meeting space. We serve lunch and have lunch together. Uh, then we do kind of a cocktail reception dinner after that as a group covered by MCM as well. Uh, then we have Saturday mornings from nine to one where we dive into material again, and then we typically do something fun that is, uh, unique to that area.

Speaker: Um, and so we will be in, uh, Tucson in February. Then we're gonna move on [00:03:00] to Santa Fe, New Mexico, and that's May 15th and 16th 2026. Uh, that'll be be with Dr. Lindsay Muma and we're gonna be, uh, diving into aligning niche and culture in chiropractic practice. Lindsay has a unique, um, presentation. She gave some of this information to the East Group where you really get clear on your niche and she's someone that has developed a, a unique niche.

Speaker: Uh, that has not only separated herself in her pr, in her community, but also frankly, she's become a, an expert in that, uh, nationwide and even outside of the country. She goes to Europe and and teaches. And so she's gonna, and she's developed a really cool culture in her practice and how that aligns with the niche that you're looking for.

Speaker: And so she will be our guest presenter hanging out with us all weekend. Uh, and that is gonna be Santa Fe, New Mexico. May 15th and 16th. Then we're gonna be moving on to. Sonoma California with, uh, Dr. Brandon Steele, and that will be August 7th [00:04:00] through eighth in 2026. He spoke to our, uh, EASE group this particular year, and that went amazing.

Speaker: That is creating more engaged patients and satisfaction. We really dive into the patient experience and he did a really good job of doing that. So inviting him to come speak to the West Group, and that's gonna be in Sonoma, California at a really cool. A Sonoma type resort that, uh, actually my wife and I got married in and it's, uh, got a lot of meaning there and it's just a phenomenal resort.

Speaker: Um, and we try to, you know, we try to do nice places. We try to bring great presenters and we all work together. I think one of the things that, um, why we've had such a high retention since 2022 in each group is that it becomes that every 90 days where you can go to a cool place. With good people and actually learn and, and really bring it home with you.

Speaker: It's not just kind of theoretical stuff, it's actual business principles, anything business related, and you learn from the group and you learn from the presenters, and then you have consistent [00:05:00] accountability throughout the year, uh, which has, which has been really good. But we, we definitely try to go to cool places, uh, to do that.

Speaker: We're actually, uh, coming up here in August for the West Group this year in 2025. We're on our way to. Uh, Whitefish, Montana. So that'll, that'll be nice. So, but I'm looking forward to getting to Sonoma. Uh, then we'll wrap up the year in an East west combo meeting. So each, the last meeting each year now, uh, the east and the west group meets together and we set that up a little bit different.

Speaker: Nice little end of the year party. Uh, and that one in 2026 is gonna be in Dallas slash Fort Worth, Texas. That'll be October 23rd and 24th. And that's gonna be with Rob Dubay. He's the co-author with Gino Wickman of the book Shine, and he's gonna really dive into. Um, to, you know, disciplined and free 10 steps to peaceful entrepreneurship.

Speaker: If you haven't read the book Shine, I highly recommend it. I had Gina Wickman on earlier this year on the podcast and he did a good, a great job of talking about that and it's a really good [00:06:00] book and so we're excited to facilitate that. 'cause that's ultimately what we're trying to build is really good chiropractors that are also thriving financially, but also thriving.

Speaker: Uh, as a person and as a family per, you know, family or leader, whatever it may be, uh, we want you to really thrive. And the whole concepts around the book Shine and their 10 principles is what helps, uh, develop it. And so that is gonna be, uh, the Mastermind in 2026, if you are around that, uh, 350 k revenue number or, or or damn near close to it.

Speaker: Um, check us out again. A lot of the clinics are above that, so if you're listening and you're a $1 million practice, we have those practices in there. You're gonna help, you're gonna learn from them, but you're also gonna learn from maybe some of the, the younger docs that have some really good ideas. Uh, one of the things that we've been tackling every week and throughout is, is kind of the technology of things and the AI and, um, amongst other things to try to keep everybody up to speed with that.

Speaker: Um, and what [00:07:00] I think what's been great about the the Masterminds is. Um, people keep on coming back. I know it's an investment of, of money. Uh, I know it's an investment of time, there's no doubt about that. But the people that have joined since 2022, it's been pretty remarkable. Um, the, it's like in the 80, 90% range of people that have returned the following year.

Speaker: And then like, you know, we're gonna be going into, we already locked in the, the members for East 2026. And out of the members that started in 2022, almost all of them except for a few, are still with us into 2026. And in the West group, we, we, uh, our first year was 2024. We only had, we only lost one person into 2025 going into 26.

Speaker: I think we're only losing, uh, one or two. One is just due to, um, family commitments. And so you could, you know, if you're interested too, I can even set you up with one of the members to chat about it. Because, um, the proof is in the pudding and a lot of these West [00:08:00] members joined a couple years ago, you know, and had had faith in the idea and the process, and ultimately have been getting great results.

Speaker: And it's that the west group is growing, which is, uh, which is nice to see. And uh, again, we, we try to really give you a, uh, great experience when you come out, but you know, to get away and get off that island of your own clinic, but to actually. Bring home some tangible work into your practice and, uh, we've, uh, got some amazing stories about that.

Speaker: One I'm gonna share here and in a second from Dr. Ryan Wigness who has, uh, a great locations in the Whitefish, Montana area and what the mastermind's done for him.

Speaker 2: My name is Ryan Wigness. I'm the owner of Whitefish Chiropractic at Whitefish Montana. We run a motion palpation based, uh, office. Uh, we also incorporate, uh, DNS, dry needling, laser shockwave, and various other, uh, treatment modalities, uh, to our practice. [00:09:00] Whenever I go to these, uh, uh, weekend masterminds, I come back with a ton of great ideas.

Speaker 2: Um, I'm energized. Uh, my staff is energized by some of the new things that we can do to our office to help our office grow. Uh, that growth has resulted in, uh, over 75%, uh, growth in our, the three years that I've been at the Mastermind, and we're on track for over 20% growth again this year.

Speaker 2: Some of the reasons I joined the Mastermind, uh, three years ago were I had been in practice for 20 years and I was starting to deal with the issues of burnout and lack of time. Uh, I also wanted to implement some marketing strategies, uh, but without having an ability to measure the success of these marketing strategies and not having a good playbook or framework in place to be able to add these, uh, systematically.

Speaker 2: I was kinda stuck in a, in a place where we were doing good, uh, but I wanted to do great and I really wanted to free up more of my time and really get excited about practice. Again,

Speaker 2: I recommend the [00:10:00] Mastermind to my colleagues because it's been a great opportunity to meet other successful chiropractors and bounce ideas off them and kind of get a feel for what everybody else is doing in our profession. We as a group, we've created a really cool community. It allows us to help each other out when things aren't going so well, uh, celebrate our successes, and I've developed some really great friendships from the Mastermind.

Speaker 2: We've been able to grow as a group and as we grow as a group. Uh, it's because of the growth of the individual members and the community that is created in the Mastermind itself.

Speaker: All right. And that's Dr. Ryan Ness again. He already had a really good practice. He had a, actually joined the East Group in 2022. He's one of our founding members in the east and was coming all the way from Montana.

Speaker: And then once we started the 2024 West, he moved into there. And so he's one of our west members. Um, we also, I'm not gonna share the audio of this one, because they were, they were [00:11:00] recently on the podcast. And that is, uh, Dr. Laura and Tyler Wright. Uh, you can look back, uh, maybe six or seven ago episodes ago, they shared their story of, uh, moving to Anchorage, Alaska, and they're in the Mastermind as well.

Speaker: And so sometimes it's growing exponentially financially, and then sometimes it's taking on something that's really hard, you know, the rights would've done that. Anyway. Um, but as they have said, like being part of Mastermind helped them really tackle something very big in their life. And so that was fun to, to watch that happen.

Speaker: And they, uh, now are doing great and it's, uh, you know, got bought a building there and building a practice and we all know what the, the struggles are of that, but they are, uh, tackling it well and they've got us to help them out. And so, um, in addition to when you join the mastermind. Um, we have a Signal App group, which is like a WhatsApp group, and that actually started a couple years ago, and that's been one of the best things [00:12:00] we've added and is very engaged and helps each other out, uh, very consistently.

Speaker: And so you don't, it's not just meeting four times a year and you forget about each other. We actually really keep up. We also do three group Zoom calls with guest presenters on particular business topics. And then you have access to me as you need. To go from there. And so, um, check it out. This is the West Mastermind.

Speaker: Again. The east is filled. Um, but the West has some spots and we would love to have you, uh, join us and help grow your practice. Check us out@modernchiropracticmarketing.com. You can go there. There's a, um, a mastermind tab. You can click on 2026 West and see all the details and you can reach out to us if you want to chat or if you wanna chat with one of our members.

Speaker: Uh, we are here to help you out.