EPISODE 425: Grit, Grace, and Gratitude with Corey Campbell DC

Hey, chiropractors. We're ready for another Modern Chiropractic Marketing Show with Dr. Kevin Christie, where we discuss the latest in marketing strategies, contact marketing, direct response marketing, and business development with some of the leading experts in the industry. 

Dr. Kevin Christie: [00:00:00] Welcome to another episode, and excited to have Dr. Corey Campbell of Motion Palpation Institute and also in private practice. And I love having him on. This is, uh, not his first time on, but we, uh, I like having him on 'cause he, he gets a real good pulse of the profession. He teaches throughout the year, many times to many chiropractors of all, um, experienced levels, students all the way up to experienced doctors.

And he's, you know, kind of. Got the beat on the profession in a lot of ways over the last 20 plus years of, of doing that. And so we dive in today on something that he coined and it's become kind of a motto for MPI and that is, uh, grit, grace, and gratitude and what that means in practice and how that is applicable to your everyday life as a chiropractor, because it's not easy.

It's not easy. Clinically, and it's definitely not easy dealing with, um, the ups and downs of business or the ups and downs of a potential patient's emotional state on what they're dealing [00:01:00] with, right? And so we have a lot on our plate and you can navigate this. And there are many chiropractors that have, and.

You can get even better at it. And so we dive into what that means to him, what that means as a chiropractor, and then we, we dive into some sidebar conversations about things in the profession. Uh, always enjoyable to have Corey on the podcast and look forward to seeing him, uh, this year at some of the seminars that he teaches at and that I try to attend each year.

So, without further ado, here's my interview. With Dr. Corey Campbell.

 All right. Got Cory Campbell on the episode today, our second time, I believe, being on the show. And, uh, look back on the last time you were on and what we talked about and talked a lot about the adjustment and manual therapy and things of that, that sense of like really using your hands. Uh, today we're gonna talk about something that you've, uh, discussed quite a bit within the NPI circles, and that is.

Grit, grace and gratitude and what that means. But [00:02:00] before we dive into it, Corey, what's new in your world? Tell us a little bit about yourself and, and let's get into it.

Corey Campbell, DC: Well, I have a private practice in Omaha. I've been, um, in practice for 22 years now. . , I teach, and then I, I do, uh, some consulting work for, uh, the University of Nebraska.

Dr. Kevin Christie: Nice. Then tell me how long have you, uh, been teaching for MPI?

Corey Campbell, DC: So I've been with MPI since, uh, 2003 and on the board since 2004 or five, I believe.

Dr. Kevin Christie: Nice. And then, uh, when, when did you come up with this, uh, grit, grace and gratitude idea and some of the impetus behind that? And let's dive into it a little bit and why you think it applies to us as chiropractors.

Corey Campbell, DC: You know, I, I, I'm not even sure when I started using it. I did it in, um. A class in San Jose once I was, I was big into listening to Brendan Burchard and he was always putting, like, [00:03:00] always putting words together and was always in groups of three.

And it always had the same starting consonants and that kind of thing and that, , I was writing, um, I was just writing some stuff for my, my intro and for my, my exit talk. Um, and I came up with that because it kind of, you know, I was thinking about, you know, what it takes to get through a day. And a week and a month and a year as a chiropractor.

And those were kind of the three words that just kind of come, coming up, you know, as, as far as like in my head. And so, um, it is kind of taken on a life of its own. And I, I say it every time. I, I do something now, um, when I finish up my classes and it's kind of stuck and it's something that, uh, you know, I've, I've, I've broken it down a few times, um, so that people kind of understand where it comes from and.

It's just, it's got, it's catchy and I, I think it kind of encapsulates, you know, a typical day for a chiropractor if you're trying to be, like you say, like a thriving chiropractor. So think it just kind of [00:04:00] encapsulates a lot of stuff that you need.

Dr. Kevin Christie: I mean, typical day in a typical career for a chiropractor, I, I love it.

'cause you know, you do need those things. And, um, the thing that I think about with the Grace as well, I'm gonna kind of pick that one for a second, is that, um. You know, I think you need grace as it pertains to dealing with patients and understanding that yeah, it can be hard, you know, if you see 20 people in a day, some of 'em are in their worst state, you know, pain wise.

And we have to, to deal with that and we have to give them some grace and we can't let that impact us. Um, negatively. Uh, I think we have to give ourselves some grace that we're gonna have some, some tough days and bad days or challenges. And, uh, I, I love that word 'cause I think it applies to a lot of different.

Facets of what we do. Would, would you agree to that?

Corey Campbell, DC: Absolutely. I think so. When I, I broke it down in a video one time, and you know, I've, I've dissected this a few times, but I think Grace is the, [00:05:00] of the three is the hardest to do. I think Grace is the hardest one to show, and it's the hardest one to give, and it's the hardest one to receive.

And so I think that's the one that takes the most work. Like that's a daily habit that you have to create. To not only show grace, 'cause we all get frustrated with patients who, you know, they, they try to suck the energy outta the room. You have to give 'em grace. And, you know, I think it comes down to simply just to get, you have to love 'em all for their imperfections and for, you know, the, the, the easy ones.

You know, your Medicare patients that are just fantastic people that have seen more than you'll ever, ever hope to see, uh, that are just fun to be around. Those people are easy, but it's the ones that are, you don't know what they're going through. You know, empathy's almost impossible. 'cause you've never really walked in their shoes.

And so you have to show them grace. 'cause even sometimes sympathy is hard to get to, but if you show 'em grace, then I think those other things are easier to access. Um, and I just, you have to love your patients and you have to, you know, even if, even if they [00:06:00] frustrate you, you have to give us some grace and you, 'cause you don't know where exactly they're coming from, um, in a given day or in a year or even a, a lifetime.

And so. I think grace is the hardest one. And I definitely agree with you. Like giving ourselves grace is even hard, like showing grace to ourselves and, and you know, giving ourselves a little bit of grace at the end of the day after tough day or frustrating day or day, that just doesn't, seems like everything's crashing down on you and you're overwhelmed.

Like you have to give yourself some grace and that's the hardest thing to do because, you know, we're pretty hard on ourselves. We strive and we, we work really hard to do the best we can. To do the best that, you know, we can for our patients to do our best. And, uh, sometimes we fall short. Unfortunately, we fall down and we fail.

And, uh, it's, it's the hardest thing to do is to give yourself some grace and to show yourself some grace. So I think that's the hardest of the three to, to practice on a daily, on a daily basis, but I think it's the most important one to practice on a daily basis. [00:07:00]

Dr. Kevin Christie: Yeah, it makes sense. 'cause you know, if you think about it, if you took the whole, all three of 'em together, I, you know, the, the thing that I think about, and it's something I might have shared on an episode, but I don't wanna assume someone heard it, but I saw a reel, an Instagram reel, I think it was a couple months ago, and it talked about, you know, in, in life or in practice, you, you need to be.

Uh, the thermo, you know, you need to be the thermostat, not the thermometer. And in a way I talked about it was like you need to set that temperature of the room, uh, not be the, the basically reading the temperature and, and, and acting accordingly. And I think in life or in practice, those that, um, can go in and, and set the temperature of that room, you go, you go into that patient encounter and, and you have that grit, grace, and gratitude.

Or that day, that week, that, that month, uh, it's gonna serve you and, and it, your patient base is gonna then reflect that your team members are gonna reflect that your, your family's gonna reflect that. And I think just too many [00:08:00] people are letting, uh, life or the, or the profession kind of, kind of beat them down with that a little bit.

And, uh, that's something that sticks out to me when I think of the grit, grace, and gratitude

Corey Campbell, DC: for sure. I mean. And I always, I always have random quotes and things like that running through my head. But with Grace is, you know, for me, mercy is when, you know, when we, when we don't get something that we deserve.

And grace is when we get something we don't deserve. And I just keep kind of running that through my head all the time, you know? And, uh, I try to, I try to practice that, you know, with my patients and I try to practice that with my kids and I try to practice that with the kids I coach. And, and that's just the people I meet and interact with.

And. And then, uh, like I said, the hardest thing is, uh, you know, giving yourself a break and giving yourself some grace. That's the hardest one, and that's the one that takes the most work.

Dr. Kevin Christie: It, it really does. Um, now one of the things that I've always appreciated about MPI, and I know you kind of have this [00:09:00] become a mantra, uh, for MPI and that's where I first heard it, and you share it during different, uh, courses.

Uh, I had recently interviewed. A physical therapist, Jeff Moore, and we, it was kind of a topic of leadership we were diving into and, and one of the things that he said, uh, to help prevent burnout to be a good leader was to find mentors. And, and, and I think that's a big thing. And one of the things I always, and I actually referenced MBI in that episode, but the thing that I, it always stood out to me was the culture that MPI is built, uh, of chiropractors and the, and then those particular chiropractors going out in the field and their own practice and, and bringing that culture to their own practice and their own town and their own family.

Uh, would you say that this, uh, has become kind of a mantra that has helped. You know, obviously NPIs had that culture before that, but has this helped kind of solidify that and, and give people some perspective, [00:10:00] uh, when building their, their culture for their own practice?

Corey Campbell, DC: Yeah, I mean, I, I think it's just, it's something that, the three things that, you know, the grit, the grace, the gratitude part is just part of the overwhelm.

Just the part of the overall kind of humble. And yet driven group of people that MPI seems to attract and that we try to foster. And we really honestly wanna make a community a tribe of high achievers that are, they don't necessarily have to be high achievers, but they have to strive to be high achievers.

And it just seems like that's the group that we have. And so, mm-hmm. I think that's kind of the overall mantra of just the MPI. These three words maybe just kind of help keep it grounded and kind of give us a home base whenever we think we're smarter or better or whatever than anybody else. But honestly, we are trying to create a tribe of, and a community of really good, um, really good [00:11:00] chiropractors that are clinically good, but are also good people and good characters and, you know, have this, this competitive edge to them, but do it in a way that's ultimately.

As a servant and as a, a servant leader and you know that you're, you're never gonna be perfect and that you have a group of people, um, that you can lean on and you can go back to. And so I think, I think it's just kind of keeps us grounded and kind of keeps us humble. It keeps us knowing, you know, that we're here to serve and we're here to help people as much as possible, including the, the young docs and the, the older docs that are out there that are constantly learning and constantly growing and constantly getting better.

You know, leaving the profession hopefully in a little better place than where they found it.

Dr. Kevin Christie: Yeah. And you kind of brought up a couple things there. I want to, I want to expound on a little bit. You know, the, the new doc. The old doc, I think both of 'em, I. Find themselves, and even, let's call it the middle age doc, like myself, um, that's me.

[00:12:00] Uh, maybe it's, maybe I just kidding. No, I showed no grace right there. I showed no grace. If you can't laugh at

Corey Campbell, DC: yourself, who can you laugh at?

Dr. Kevin Christie: Uh, but I think they find themselves on an island and a lot of people always, you know, it's nice to have ideas and thoughts and, and mantras, but I. They, you know, people want strategies.

And I think that comes back to what you mentioned about having that, that group of people, and that goes back to what Jeff Moore was talking about with the mentorship and, and group of mentors. You have to have that. And, and that is one of the key strategies. I'm sure there's other ones, right? Like, uh, you could, you could, uh, put this on your wall, you could meditate, you could exercise, eat healthy.

There's a lot of things that can help you. Maintain that level of grit. 'cause if you get burned out and just exhausted and you have no strategies around that, you're not gonna have grit and you're probably not gonna have grace [00:13:00] and you're probably not gonna have gratitude. So you like you. It's one thing to to say it, but I think one of the things that is a key cog in this whole thing.

Is finding those mentors, finding that group that can help you go through this together. So it's not, you know, you don't feel like it's just you. 'cause a lot of your family members, they don't get it. It's not, you know, no fault of their own. They just don't get it. They're not, maybe they're not entrepreneurs, maybe they're not practice owners, maybe they're definitely, you know, a lot of aren't chiropractors and so it's hard to relate to that.

And so you gotta have that tribe that you mentioned to, to, to do that. Has that been, has that been one of the key strategies for you to maintain this and if, and maybe any other strategies you've had to try to, to, to really live by this?

Corey Campbell, DC: Well, no, I, I think, you know, obviously I have a, I think we all have a routine.

You know, I have a set of routines that I go through, um, you know, every day, every morning have a set things that I do. But, you know, I think it's, I don't remember who I was [00:14:00] listening to. It might even been. Like an infomercial in between a podcast I was listening to. And Tony Robbins even says it, you know, if you really wanna level up and everybody says it, if you really wanna level up and hold yourself accountable, you have to have a mentor.

You have to have somebody that you can, that one's gonna hold you accountable. And two, you can learn from. And he talks about mentorship and bottling and, you know, you model yourself after somebody, but you don't become them. They, you have to be your own person. You have to find your own way. But it does have.

In order for you to, to level up to go to that next level, you have to have some mentorship. Like you can't do it on your own. You can read books. Yes. And you can listen to things and you can put those practices into work, but you also have to have somebody that probably came up with those practices that you can lean on, or somebody that's gone through it that's done it.

And so, you know, for me, you know, Mark King has always been one of my biggest mentors. He's a life coach, he's a clinical. Mentor, he's, uh, you know, just [00:15:00] everything. He kind of understands it because he's been through it. He's mm-hmm. He's done, you know, everything in the profession and, you know, you have to have people like that.

I'm not saying you have to have Mark King as a mentor or you, or, but you have to have somebody that has gone through things that you haven't gone through or maybe have gone through, but they've handled it in a different way. And so that you can, for you to take the next step up for you to level up in anything, whether it's.

Clinical practice, whether it's knowledge, whether it's uh, clinical skill, whether it's being a better person, you have to have some sort of mentor. And, uh, I think the MPI community prides itself on once you take a class, you're kind of in that group, you're part of the tribe until you've proven otherwise to not be in that tribe where you fall out and you do your own thing, which is fine.

Just wish each other luck and, and, and go on, you know, not everybody's course is your course, but you have to have mentors that. That have gone down the path and have walked some of the journey and can [00:16:00] help you get to where you want to go.

Dr. Kevin Christie: Yeah. You guys surprisingly haven't kicked me out of the tribe yet.

No, no, no, not yet. Um. But no, it's, uh, it's true. And I think, you know, you wanna look at it from maybe a few different perspectives too. You, you, you really want to have that clinical, uh, I think a lot of people get disenfranchised clinically, uh, early on, and, and that's not good. And, and I think it, it's, it's natural.

It's hard early on. It's hard. 20 years in, but it's real hard early on and you almost doubt yourself because, or am I getting the clinical results? Do I know? And, and, and you gotta stick with that. And so you, you gotta have that clinical tribe. Uh, and then, you know, ultimately if you're gonna go down the, the path of ownership or partnership in a practice, uh, you, you probably need some people to rely on, on a practice growth standpoint or, or just business and marketing and all the different things that it takes.

'cause that's the hard part of what we do is. We, we wear many [00:17:00] hats, you know, and it, and it's tricky to do that. And so you gotta, you gotta find those people that are gonna help you out and, and sometimes just be a shoulder to, to, to cry on as well, right?

Corey Campbell, DC: Absolutely, absolutely. I mean, sometimes you just gotta call Vince, you know, and, and get it off your chest so that you can, you know, give yourself some grace or, or maybe think, be thankful for the stuff you do have and the fact that you are in a place where.

You've grown to the point where you have some frustration and some growing pains, and so then give thanks. Just the fact that you're in, in those places, but you can't do it alone. Anybody that says they're, you know, other than Stoop dog, when he accepted his, you know, his Grammy and thanked only himself, uh, that's awesome.

You know, we all, we all stand, none of us are self-made men. None of us are self-made people. We all stand on. On the shoulders of people that have gone before us and that have, you know, shown us that they're, that, you know, there, there is a, there is a way to get to [00:18:00] the levels that you want to get to and this is how you do it.

And, you know, they've been through the tough times too. And so that's part of the community. That's why MPI is so, um, I think such an important piece of, you know, obviously it's a huge part of what I do and. I just try to bring some of that back and hopefully give back to the kids, the people that, that take my classes and take our classes and hope we keep, keep building that tribe.

'cause honestly, we do believe that, you know, this isn't being arrogant, but we do believe that we have some of the highest level achievers, some of the higher achievers in the profession. And we want to foster that. We want to, we want that culture to stay strong and to stay healthy. And, um, you know, that's what we try to do with NPI.

Dr. Kevin Christie: Yeah. And that's the, that's been like the secret sauce is the culture you guys have built to where it's, it's just remarkable. When I go to different seminars, I try to do at least one MPIA year, and you go and, and you got, uh, students, you got dcs and, and everybody's. [00:19:00] Pretty function at a pretty high level, which is, which is pretty cool.

And I think, you know, I recently had Gino Wickman on my podcast and we were talking about the 10 principles out of his book Shine. And, and one of the, the key overlying concepts is that you can have maximum impact. Um. And have inner peace, right? So a lot of people think that's a, uh, you know, inverse relationship, but he's there to kind of say you can.

And I, and I always looked at you as someone that has done a lot to, to maximize impact and, and, and has a, a level of inner peace as much as, as someone can. Um, but what are some of the things you've done to do that? I, I, I, I'll kind of, I don't want to pigeonhole you here, but one of the things I've always appreciated about you is your.

You're kind of, you're a family man and you haven't let business beat you down to where you've put, uh, priorities in places they shouldn't have been. And you've, and you've put priorities on, on family. Is, [00:20:00] has that been kind of where like your, your gratitude, uh, with, with your family and all that is, has that helped with inner peace as it relates to practice vice versa?

Is there a, is there even a connection there? What are, what are some of your thoughts on that?

Corey Campbell, DC: Um, that's a great question. So again, like success without fulfillment's, kind of the ultimate failure. I, I think that's, that might be a Tony Robbins quote as well. And, um, you know, I've always, I don't know, I, I guess it's just, I came to a point in my life where I had to make some choices about, you know.

Do I keep grinding like this? Do I, do I teach as much as I do? Do I, you know, do I put in the hours that I'm putting in and all these other places and, and, or do I do, I start pouring into some other buckets that I really like, that I enjoy, that aren't gonna give me financial dividends. They're not gonna gimme any of that, but that, [00:21:00] you know, at the end of the day, um, am I happy with who I see in the mirror?

And can I rest well? And so I made that decision to, uh, I love coaching, like youth kids. It's my passion and, um, my own kids. And I just, I, it just, it's something that just lights me up and, um, and to be able to find a balance to be able to do that and still strive clinically, um, and this profession can afford you to do that.

And as long as you. Understands scheduling and you understand, you know, how to recharge here and there, and how to also have some grit and have to grind certain things out. You know, you have to get up early in the morning. I have to, I have to get these things done before I start my day. I just have to do those.

And if I do those, then I, I have the sense of clarity about what I can do [00:22:00] with the rest of my day, with the rest of my week. I can, I can go teach. On a weekend, and then the next weekend I can go coach a Nebraska National Girls Wrestling team and just mm-hmm. Both things give me joy. Mm-hmm. Um, but I have to say no to something in order to say yes to another.

And once I realized that there are certain things that, that allow me to look at myself in the mirror and to allow me to rest my head at night and be okay with myself, that I just have to do it otherwise. I am not pouring into any buckets, but I'm taking water out of them. You know, I'm, I'm, I'm basically withdrawing things instead of putting things in.

And I'm not doing any deposits. I'm just chewing withdrawals. And once I realized that I have to, you know, deposit into different buckets and prioritize my ti time and the power of, no, you know, we've all heard that being able to say no to some things, being able to back off [00:23:00] like. It's amazing because it doesn't really, like, your patient numbers don't change.

They actually get better because people are somewhere like you have an energy about you that people are drawn to, or opportunities show up that you would've never thought would show up, you know, like the working with the university. Um, you know, and that just the other things that I've been asked to do because I realized that I needed to pour into other buckets, things that weren't going to give me.

Financial, um, they weren't going to produce financially, they weren't gonna gimme a huge return on investment, but the return on investment is something that you can't measure.

Dr. Kevin Christie: Mm-hmm. And once

Corey Campbell, DC: I realized that and made that switch, um, things have been so much, you know, I'm just, I just have more fulfillment I feel, I feel more fulfilled than I did when I was just chasing certain, you know, bars of success, you know, certain levels of success, whatever that definition is.

Dr. Kevin Christie: So I know [00:24:00] that, like you mentioned, teaching, I know MPI gives you a private jet to fly around and all the Yeah. Luxuries. Yeah. All that. So aside from, from all the, the money, um, what, uh, what, what do you get out of, uh, teaching? Like what, what is that for you that you get, 'cause you obviously teach a lot and it's been a big part of your career.

Uh, what has that done for you?

Corey Campbell, DC: Uh, a lot. I mean. You know, I'm, I'm a farm and ranch kid from western Nebraska. I was raised around cattle and wheat and, and dirt and alfalfa and things like that. And, um, it's given me, I've gotten cheap parts of the world. I never thought I'd ever go to, you know, Sweden and the Czech Republic and the UK and Switzerland and Sweden to Chile and, you know, all these cool places.

Um, it gives me that, but it also, like, I get to meet so many cool people, so many people that are. They're hungry, they're, maybe they've been misin [00:25:00] misinformed by some things. And just to be able to see the lights go on and, and to see that switch clip in people like that gives me tremendous satisfaction.

Like, I just love it when people get it. Like all of a sudden they're like, oh, this makes sense. Uh, or, you know, those are the things that I like and. It forces me to take really complicated stuff and to make it as simple as possible so that I could coach it and teach it to people who have never heard it before, and that, you know, selfishly, that makes me a better doctor because I can now explain things to Mary who's never, you know, been to a chiropractor before that she can understand because I've had to break it down into pieces and parts and I've had to reverse engineer things and I've had to go back through.

I. And be like, okay, it's great that we have all this information, but what can I do it? How do I apply it? And then how can I teach it to somebody? You know, I always kind of go back to, I teach, I coach, um, youth wrestling and, and youth football here [00:26:00] in Gretna where I live. And, um, to take something that's actually very fundamental, but to break it down so that an 8-year-old can understand it is very difficult.

Once you understand it, you can break it down into pieces and parts that they can digest and they can pick up on quickly. That to me, like once that light switch goes on and once that, that switch is flipped and you can see it in their eyes, um, that's just tremendously satisfying and that's what I, that's what I get outta teaching.

I just, I love being able to break things down so that people can understand it, they can use it, they can apply it, and then they can realize that, you know, this is just the foundation that. You put the trampoline on and if you keep working on the foundation, you keep learning the basic fundamental things you'll be doing back flips before you know it.

And uh, that's to me is just, that's the challenge. But that's what I love the most is, is the challenge of being able to explain things to people and to, and to have them get it and to have that light switch go on. To me, that's extremely satisfying. [00:27:00]

Dr. Kevin Christie: That's awesome. And I'm looking at the schedule, it looks like you're gonna be out in the UK in July.

Huh? That's exciting.

Corey Campbell, DC: I am, I'm going to Chile this week. I'm actually being in Chile this weekend.

Dr. Kevin Christie: Oh, nice. So Chile, you got uk and then, and then we got the, uh, super Bowl of chiropractic. That's gonna be the adjust athon.

Corey Campbell, DC: Yes. Yep. It's, uh, it is, it is the Super Bowl of, of a far as the adjusting seminars go.

And, and for us, for the, in the MPI world. It's always at Cleveland and Kansas City and Overland Park. It's at the school. It's in that gorgeous cafeterias ballroom thing that they have with the Yeah, the windows and everything all the way around. Um, it gets bigger and bigger every year and we have added a, a, a DC tracks.

We have a doctor track that's just specifically geared for doctors who've been out in practice, um, to give them some more like clinical case management type stuff. How you deal with this versus just the peer hands on palp [00:28:00] and adjust that the students get, but all the instructors are there. We always bring in people with, you know, that are, have been in the NPI world that don't necessarily teach full-time to help the assistants or to even help with like the DC track because they become very good at some, some specific niche or, or something that they're really good at.

And so, um, yeah, it's just, it, it's a lot of people. It's a lot of docs. It's a great chance to, to meet and to, to find mentors. Maybe you need a mentor in your area. Um, 'cause there's docs from all over the world there. Docs from all over the, every state is kind of rep, almost represented, I think maybe except for Alaska.

Who knows? Maybe we even have some there from there. But there's so many people in such a wide range of first timers to guys that have been practice for 45 years. Like we have kinda that whole mix. They're all really good people and they're really good docs and it's just a tremendous experience. Like, and it's, it's [00:29:00] one instructor after another teaching different things.

We all teach, you know, various different things and then we get to go teach to the docs in a separate settings so that they're not around all 250 students. They get to be in a smaller, more intimate settings so they can really get their hands on and learn some things. It's just like, you know, Brett and I have said for years, it's a Super Bowl of.

Our, for our class, for our, our group. It's the Super Bowl of adjusting. And, um, we're, we're very proud of what it's become.

Dr. Kevin Christie: Yeah, it's amazing. Uh, and in my 20 years of doing NPI seminars, last year was the first, uh, justit thought I had been to shockingly. And it was, it was awesome. And yeah, I like how the, you know, you got the student track, the DC track and rotate and, uh, it was, I got a lot of good feedback from the dcs.

Obviously the students love it and you get a, a lot of the nm PI folks there. Obviously Brett is there. You got Lindsay Muma there, Erica Merick there, you, Terry Elder and, and, and obviously Mark King [00:30:00] will be there. So you get the, almost the whole slate there of, of instructors to, to help out and then you enroll some other experienced docs to help out as well, which is pretty cool.

Corey Campbell, DC: Yeah, I mean you get everybody type possible. You got. People that have been in practice as long as Mark, you have people that's somewhere in the middle. You have, you know, people that are newer, you know, that are younger in practice and they all have all are very good instructors. Obviously, you know, Brett's one of the best instructors in the, in the world.

Um, and you got Sarah and Mark and Brett and, and Lindsay and Erica and Terry Elder will be there. And like we just have so many people, so much knowledge in the room and so much. So much experience, especially in instructing and teaching, which I think is very valuable. It's one thing to have knowledge and and experience.

It's another thing to be able to, to teach it, you know, to be able to use it in a way that people can use, you [00:31:00] know, for themselves. And so there's a lot of that, just some really good instructors, really good people. And it's obviously, it's a, it's social. There's a big social thing at the end of this of Saturday.

Um, there's, there's opportunities for students to. Meet doctors and, and lineup associates or preceptors. So there's all kinds of cool, you know, additions that we've made to the, to the adjust on. Um, and all of it has value and it's all done in a, in a super positive, fun, um, high energy environment. So it's just, it's a cool, it's a, it's just a cool class.

It's, it's my favorite, uh, of the year and it is for most of the instructors.

Dr. Kevin Christie: It's awesome. Are you guys gonna do the, uh, job fair aspect

Corey Campbell, DC: again this year? I think so, yeah. I think we're gonna tweak it a little bit because we had so many people last year that it's kind of bogged down, so I think we're gonna tweak it a little.

Um, but I think we are gonna do it. Um, uh, again, seems, seems to be a big, a big hit at least. Mm-hmm. [00:32:00] And, and from what I've gotten into feedback anyway.

Dr. Kevin Christie: No, I enjoyed it. It was good. And, uh, yeah, that is September 27th, 28th in, in Kansas City, like you mentioned. And so, uh, those listening, you can go to motion palpation.org and check out the seminars and do that.

I, I just highly, I. Highly recommend it. I think, um, you know, the more and more that I work with chiropractors from different aspects of things and see the ones that are thriving, uh, it's really this combination of being just great with your hands. Um, you know, be it palpation, adjusting, maybe it's soft tissue, but you got, that's like the core product.

You gotta be good at that. Uh, yeah. And then you can layer on. You can layer on the rehab, you can layer on the modalities and the shockwaves. Those are all, all great, no doubt about it. Yeah. Uh, but if all you have is rehab, or all you have is a modality and you're not good with your hands, uh, there's just too many people in your community that can do rehab and can do modalities.[00:33:00]

It's the ones that can just be just killer with their hands and add those other things. Those are the ones we're seeing seem, seem to be thriving the most.

Corey Campbell, DC: I'm so glad you said that. 'cause that's something that, you know, I think sometimes I just take for granted because I'm around those people so much.

Mm-hmm. Um, you know, the Brets and the, the Mark Kings of the world that it, it, it is amazing to me. Um, there, like you said, there's so many people out there that just wanna be great at, you know, this technique or this. You know, whatever seminar they went to that cost thousands of dollars, they're just gonna focus on that then not be good with your hands.

It's just, to me, it's, I, it just baffles me like how the people, people come to you because you are unique and because you provide a service that nobody else in your community can provide. And maybe in the world that can provide that kind of service. And it's not about. The letters and all the fancy things that [00:34:00] you know, and all this knowledge that you have floating around your head.

And you, you can do this exercise better than somebody, it's how you deliver with your hands. Like that's mm-hmm. Being good with your hands and being skilled with your hands, and then having the clinical decision making in your head, uh, to be able to get that, you know, across the patients. And then have the heart and some compassion and some grit to get through a day like that's.

You know, that's what makes great clinicians great, but you have to be good with your hands. It's a skill that is unlike any other, it's one that, you know, I can constantly sharpen the sword on. 'cause I'm never going to, never gonna be perfect, but I'm always gonna work to get better. It's just, it's such a cool skill that, that nobody else can provide.

It makes you indispensable, it makes you unique, it makes you sought after. And then, like you said, you can add all those other things on as you go. And you can be an absolute force to be reckoned with clinically, and you can be marketable and you don't have to spend a lot of marketing dollars because nobody else is doing what you're doing.

It just builds on itself. But [00:35:00] you're right, you have to be good with your hands. It's just, I, it just baffles me that people think they can take a class and think they know it and, and they're good. You know, like, or they take this, you know, one, one technique and that that's all you need. Like, that's, it's not it, it's.

But you, I'm so glad you brought that up. 'cause you do, you have to be good with your hands.

Dr. Kevin Christie: Well, you, uh, demoed a CT junction move on me last year at just Ahan and, and I wouldn't go to Nebraska for many reasons, but I would fly to get that adjustment and, uh, it the College

Corey Campbell, DC: World Series, huh?

Dr. Kevin Christie: Yeah. I'll go there for the College World Series.

A stake in your adjustment. Um. But yeah, it just makes a difference. And when you, yeah, when, when you, when you experience that, you then realize why someone would, uh, obviously come to come to your practice. So it's good stuff. Well, CC, this has been great, man. Uh, looking forward to seeing you somewhere this year.

I'm sure we will. And, uh, thanks for, for sharing your, your [00:36:00] grit, grace, and gratitude to our profession. It's, uh, it doesn't go unnoticed and it's, uh, something that I've always. Uh, admired and you've been a mentor to me, so I appreciate that.

Corey Campbell, DC: Well, likewise, I've learned a ton from you too, Kevin, so I appreciate it and thanks for having me here, man.

It's been, it's been fun.