EPISODE 418: Exponential Thinking for Long Term Success with The Wrights

Hey, chiropractors. We're ready for another Modern Chiropractic Marketing Show with Dr. Kevin Christie, where we discuss the latest in marketing strategies, contact marketing, direct response marketing, and business development with some of the leading experts in the industry. 

Dr. Kevin Christie: [00:00:00] Welcome to another episode of Modern Chiropractic Mastery. Uh, today I'm breaking on a couple, Dr. Tyler and Dr. Laura Wright. Uh, they are part of our West Mastermind group. They were also part of our coaching before that, and we're gonna review the last year. They've had, it's been a wild ride, but ultimately wanted to bring them on to, you know, kind of share their story to make you, uh, realize or, or have you.

Uh, realize you can take on big things. And, and I'm not saying you have to go as big as they did in how they decided to, uh, change their course of their, uh, clinic situation, personal life, where they wanted to live and make a decision like that. But I want you to take the essence of what they talk about in this podcast and apply it to things that might be, you know, hiring your first associate, becoming, uh, an owner.

Uh, for the first time, or, uh, maybe it is something big like moving or it's just, you know what, I want to take on a challenge [00:01:00] to get even better clinically or from a business standpoint, uh, or you're just running into obstacles in your clinic. Um, you can overcome it, you can do hard things. And, uh, the rights have, have definitely done that.

And so I wanted to have them on. Uh, to, to share their story. And, uh, we kind of start where the first weekend of our, uh, 2024 West Mastermind Group. You know, we have an east and a West, and 2024 was the first year for the West group and, uh, we've had quite a growth in that group, um, into the 2025 as we speak now.

Um, you know, if you're interested in 2026, we will be in the next couple months. Um, opening up the West group for more members. Uh, so you can email me, Kevin, at modern desk jockey.com if you're interested. And we'd like to know some of the basic details. Right now, we, we don't have all the, uh, finalized details for 2026, but we're close, but we can get you on a list and kind of let you know.

But, uh, this group is, is just really special. [00:02:00] Uh, so is the East and, um, people are doing big things in there and, and having a high level of success and camaraderie on that. So check that out. And in this, um, episode we're, we're gonna dive into some of the thought process of what they took on. And, uh, now that it, a lot of it is in the rear view mirror, some of the things that they learned.

So, uh, here is my interview with Dr. Lo Wright and Dr. Tyler Wright.

Alright, welcome to the show. I got Laura and Tyler Wright, and we are gonna dive into a, a whirlwind of a year and a lot of fun and a lot of challenges. Uh, it's been fun to, to see it all lay out and , but, but before we do, uh, give us a little bit of a background on yourselves.

Tyler Wright: Yeah. So, uh, Laura and I, uh, we met in chiropractic school back in. Well, we graduated in 2017. We met back in like 2016. Uh, dated for a little bit, got married, moved across the country, started a practice in Jackson, Wyoming, all within the span of a.

Yeah. Um, [00:03:00] when we originally moved to Jackson, Wyoming, I had never been there. And Laura's uh, I guess selling piece was, it's great, but when it gets too busy or too expensive, we'll move to Alaska. And, uh, I held onto that firmly.

Laura Wright: I had said that as a joke, but.

Tyler Wright: And, uh, we know we, we, we had a successful practice. We, we grew every year. We were doing really well. Um, seven, seven and a half years into practice. It was very clear that the environment around us had changed and that our longevity was, um, was compromised. And we had to, we had to commute. We were commuting upwards of an hour or so each way to get to work and to get home.

And once our children who we now have two. Uh, once they started school, they'd be going 45 minutes in the other direction. So, um, all of this kind of culminated about the same time we joined the MCM Mastermind group and we had gone into this group thinking, oh, we need, we need ways to strategize and how [00:04:00] to grow and how to make this really difficult environment work.

And, um, almost exactly a year ago we went to Arizona thinking that's what we were gonna do. And along the way we decided that we were going to completely uproot our family and our business and move about as far away as you can move and still stay in the continental USA. So,

Dr. Kevin Christie: yeah. Anything to sprinkle onto that Laura?

Laura Wright: Yeah. Um, one we didn't meet in 2016 and do all in 2017. We met early 2015, so it wasn't like one year, and then the next year we were getting, getting married and doing all of of that. Um, yeah, I think like I, I thought we'd be in Jackson forever. And so we lived just outside of Jackson and Alpine, Wyoming, and that's why we had the commute.

Um, and. Yeah, I think it came evident from a work point. Like this doesn't make sense for us. Jackson just blew up with Covid. Um, just insanely expensive. The saying there was the billionaires are pushing out the millionaires and I think like we could have made it work. We just would've [00:05:00] spent our life grinding and we looked at what we wanted to build, which was a bigger clinic, multidisciplinary.

We wanted to have a gym, small group classes, and just with, um. Commercial real estate, that was going to be very, very difficult there. So I kind of think of my ourselves. I made a analogy the other day. I have a little like, uh, potted plant.

Mm-hmm.

Laura Wright: There was us in that pot trying to grow with. Basically like seasonal water.

And Jackson's very busy in the winter and the summer, not during the off seasons in this tiny pot. And now we've, you know, moved up here and there's, so, there's so much more opportunity for us and that's really what brought us up here. And that's what we realized in that first mastermind is we, we could make it work there, but if we have the means and we're willing to go, like, why not go where there's more opportunity [00:06:00] for us?

Dr. Kevin Christie: Yeah. And so, uh, a little bit of a synopsis for our listeners. We went from Jackson, Wyoming to Anchorage, Alaska. Um, you know, you guys had done some coaching with us in the, in the past and then joined. The first year of the West Mastermind Group, and we were in Phoenix, Arizona with Jay Greenstein as our lead presenter for that particular weekend.

And like you said, we're going in there to, to, to build some things and do all that. Instead, you blew up some things. Is that, is that accurate? That's very

Laura Wright: accurate, yeah. Yeah, absolutely. Yeah. That was a year in some ago, early February, February went to the mastermind. Two and a half weeks later, we flew up to Anchorage, Alaska.

It was Tyler's first trip up there. I'd been several times. My childhood best friend lives up here. It was my first trip in like the dead of winter. Um, Tyler was sold right away on it. And then I think I, I liked it, but I was. More nervous to move. Very much so. Um, but talked about it, went back home, [00:07:00] put our house on the market, started all of the process to sell our business mm-hmm.

In Jackson. Um, I made us visit a fair amount of other places just to compare them before we finally settled on. But we basically, yeah. In less than a year sold our home. We didn't end up selling our business, we ended up packing it up and bringing it with us.

Dr. Kevin Christie: Yep.

Laura Wright: Um, but yeah, it's a lot.

Dr. Kevin Christie: Yeah, it was, and it, and it was cool.

We're gonna dive into a few things, but um, I'd like to actually tease out a little bit the thought process of. Like you mentioned, packing up your business and going with you. Um, people are like, well, how does that work? Yeah, but obviously you could sell a practice, but then when you do sell a practice, you're selling everything and that's your, uh, you know, your email list, just everything.

It's gonna be your equipment, it's gonna be all the different things. And so what was the thought process? Obviously the timetable of a selling of practice can be a year to two years, so there is probably that opportunity cost and the time of it. But what are some of the [00:08:00] things that. You felt benefited you by just quote unquote packing up the business and taking with it.

What were some of those things?

Tyler Wright: Yeah, I think you nailed it with the, with the timetable for sure. Yeah. Um, we wanted to do it while our kids were a certain age. Gotcha. Um, you know, they were one in three at the time. And, and getting here prior to starting school and really making those bonds with friends was important.

Mm-hmm.

Tyler Wright: Uh, the other, the other thing that really stood out was. Um, the equipment and the cost of shipping things to Alaska, um, you know, we could sell the business and, and lose all of our equipment at a, at a reduced value and then have to pay more for it, plus, uh, an upcharge just to get it to our clinic.

Being up here, um, you know, we, we ordered some gym equipment up here and it does cost a little bit more to get product up here, and we see that both in the cost of groceries and just, just getting things delivered.

Yeah.

Tyler Wright: So yeah, and I think,

Laura Wright: right, we, I mean the email list didn't make such a big difference, but we, we have a great YouTube channel.

We had a great website. We did end up redoing the website as of [00:09:00] right now. We'll see if we still lose them or not. We had brought all our Google reviews with us, so it was building, rebuilding, all of that stuff, reordering things for the office that like. Maybe we would've had time for, if we didn't have two young kids, it would've put us back and we needed to take all of that with us so that we could more hit the ground running than trying to rebuild and the opportunity cost, right.

We're getting started in a new place. We could have come here six months a year later, but we would've been that much farther behind in building here. So we just, yeah, we opted for that. Getting here and building.

Tyler Wright: Yeah, maybe just comfort level too. 'cause you know, having everything that you've had attached to you for seven years is, there's some reassurances there.

A little bit of motivation that we can do this 'cause we have that support system

Dr. Kevin Christie: in place. That's true. And I wanna touch on the opportunity cost thing for a bit. 'cause a lot of people don't, um, realize that, but yeah, like the time of it, uh, we'll probably chat a little bit in, in, in a bit, but. Um, you all, you guys bought a commercial piece of real estate.

If you would've not moved there and maybe you waited [00:10:00] to sell, you might not have had that opportunity to buy a space that you did, which was a great opportunity. Mm-hmm. Um, you know, quality of life, opportunity cost. So sometimes just, you know, just saying like, okay, this isn't the easiest decision, but uh, it's not worth the X amount of money we might've got for it.

When you actually take all the opportunity cost into the equation, not just the physical or, you know, the, the, the. The numbers you see on a screen as far as what money came in and what didn't. Um, and so that's, uh, definitely something to to consider as well. Now, uh, let's go back. It's, it's, um, it's February of 2024.

We're leaving Arizona. You guys are, uh, gonna make this decision, um, to, to do it. Uh, one of the things that I keep on chewing on a little bit since last week when I was in my Strategic coach meeting, I was having just a lunch with one of the members and. It was, he was telling a story about his kids and stuff, and he had the phrase, you know, sometimes you gotta do, uh, hard things worth doing.

And he said it a couple times like [00:11:00] that. That makes sense. You know, and, and in life there's gonna be things that are hard, very hard. Mm-hmm. But. But worth doing, uh, like having kids, right? Yeah, absolutely. So that's, that's, that falls in that category, no doubt. But from a professional standpoint, sometimes you really have to be able to take on something really hard because you see the, the worth in, in doing that.

Um, were you, is that kind of, would you say what happened? You, you, you both got really clear on. The value of doing this from just your, your own lives as a, as a family, um, and then it allowed you to go through all the challenges to actually make it happen.

Laura Wright: Yeah, I mean I think it was hardworking in Jackson for one.

Mm-hmm. And it seemed like it was, it was just going to continue to be hard without a lot of like, great outcome from that. And here it's a like hard and very humbling to have to like go back and rebuild and be a new business. Um. [00:12:00] Knowing that there's so much potential for what we can do here, we can see like, wow, if we can build what we'd like to build here and we're on, you know, in the process of building it, there's just, it's worth it.

Dr. Kevin Christie: Mm-hmm. Yep. Absolutely. And then it was cool 'cause then we kind of went through the year last year and um, then we were in Denver and. It seemed like it was gonna be a little more of a reality, like I think by Denver Mastermind weekend you guys were doing this.

Laura Wright: Yeah, yep. Yeah. Everything was listed by that point.

Dr. Kevin Christie: Everything was listed by that point. Yeah. Gotcha. And yeah, I think it's as cool as, I feel like you guys definitely burned the ships once you made the decision, which is what's gonna have you get there and, and do it. And then we, we actually had our. Third week in Mastermind in Jackson, which was ironic.

Yeah, right. Um, I'm glad you guys hadn't moved yet, but we had a great weekend there and, and doing that. And obviously at that point it was gonna, it was gonna happen. But, um, you know, I think our audience, we all face challenges. We all face [00:13:00] hard decisions. It doesn't have to be as drastic as. Is moving. Um, but it could be, uh, opening up your own practice.

It could be, um, deciding to hire another doctor for the first time. It could be buying commercial real estate. There's a lot of things that are very challenging and once you decide to do that, I. You gotta roll with the punches a little bit, but what were some of the biggest obstacles from when you said, okay, we're doing this, things are getting listed to when you actually, like, what are kind of some of the things that stick out in your mind as like, oh shit, that was hard.

Laura Wright: Yeah, I think, I mean, the whole process, I remember like, we actually signed a piece of paper once we finally, like I admitted that we were moving to Alaska, um, in July that says like, you know, barring obstacles or of which we have quite a few to surmount or radical opportunity, we will move to Alaska in the fall of 2024.

Mm-hmm. Um, and at that point our house was listed, nothing was happening. Right. The real estate market was very slow [00:14:00] with the upcoming. Election. It might still be, I haven't followed it since then. Mm-hmm. Um, nothing was happening with our business sale, so we were just sitting there like hell bent on moving, but with no way to, um, kind of make it happen.

Right. You can't find the buyers like you, to an extent have to find you. So I think that was, those were big obstacles. There was, you know, a lot more as we started packing up and moving and. Lots of issues with like moving trucks and getting our stuff up here as well and getting started. Mm-hmm. It's a long up up.

Dr. Kevin Christie: It, it seemed like, w correct me if I'm wrong, but like the big domino was finally getting the house sold. Yes. Yeah. How long did that take about for that to happen?

Laura Wright: I, I guess not that long. It's sold in mid September and I think we put it up in mid April. Mm-hmm. So I guess in, you know, in the, in the whole scheme of things, in the whole scheme of things, not very long, just very close [00:15:00] to our, like, timing when we wanted to get out because when you're under

Tyler Wright: pressure, it seems like it takes longer trying

Laura Wright: to get up all your stuff up.

The al can, um. In the later fall or winter, um, didn't seem like a good idea. So we were That makes sense. That makes sense. Before that, that makes sense. And the house was the critical factor because Right. Jackson had blown up. Alpine had prices, had increased. Yeah. Um, a great deal. So selling our house was what enabled us Yep.

To move because of the increase in real estate. So that was the key factor otherwise, right. We couldn't have afforded the move up here because moving's expensive in general. And moving up here is. Quite expensive.

Dr. Kevin Christie: Yeah. And it obviously allowed you, you having the equity in the home and that would being the big domino, it gave you money to give some security.

It also allowed you to say, okay, we don't have to sell the practice now, I'm assuming. Um,

yeah. And

Dr. Kevin Christie: so you could leave and say, okay, we can take all our equipment, we take all our stuff, we can close the practice, and we have enough [00:16:00] security to move up. There, uh, I, I think you guys rent rented a place to live.

Um, right? Yeah.

Laura Wright: We, we won't be buying a home for a little while because it's gonna take some time to get that down payment because we put it all into this commercial property.

Dr. Kevin Christie: Yeah. Yeah. So now let's fast forward. Okay, so now things are starting to work out. We, you know, obviously it was not easy and that unknown, like you said, having a timeframe of like October to get up to Alaska and in the.

The house isn't selling right away, but in the grand scheme of things, it sold in a, in a, in a fair timeframe. But you, you gotta get this done. Uh, so that was the big domino that we started getting the things going in our favor, uh, moved to Alaska. And then, um, what were you guy, how long did it take to find something to do up there for work wise?

Give us a little bit of that story. I,

Tyler Wright: I think initially we were a little bit nervous, uh, because we got here and we were putting feelers out, trying to find a, like a little one room that we could put a table in and start. Yep. Um, and it did take a little bit longer and it was a slower start than we anticipated, but we did find a great place to ultimately get [00:17:00] started.

Get started in, within,

Laura Wright: within, within, I think five weeks. Yeah. Yeah. We, yeah, I would say. Mm-hmm. Yeah. I think we expected things. I especially expect things to happen even quicker than they happened. Mm-hmm. But we found a spot pretty quick. Um, got started. We are still working on getting a network with insurance in Alaska.

They have one good reimbursement. To a lot of expectation for you, you to take insurance. And in Wyoming we'd been a cash practice. So this is a whole new ball game for us. Um, and so that's the part. We're still working on the credentialing, but it's, we're expecting it all within the next couple weeks at this point.

Um,

Dr. Kevin Christie: I think, uh, real quick, I, you know, I gained, you gained some perspective when you look back on it. 'cause obviously when you were in it, it felt like selling the house was taking a while or it felt like finding a place to work in Alaska was taking a little while. It, you know, but when you then look back, it's like, [00:18:00] oh shit.

We did all of that in. Exactly right. Six months, seven, eight months. Uh, and, and, and it's just like, it's realizes like a lot of times we have to give ourselves some credit. We have to like, okay, this is a process. Mm-hmm. You know, I know I want it to happen sooner than later. Mm-hmm. Uh, but, but don't get, um, you know, just discouraged as you're doing this different steps in a hard.

Project or a hard situation like this. 'cause then when you do end up looking back on it, the compression of time is like, oh wow, that happened really fast.

Laura Wright: Right, right. It's, I'm not known for my patients. Um, but then looking back I'm like, oh, we did do a lot. And I, you know, I thought it was gonna take less time for some reason, but.

It takes some time.

Dr. Kevin Christie: It does, and it's just like if you, if, if our audience is listening and you open up your practice, like you're not gonna have a hundred patients in month three. Right. Maybe there's some freaks out there, but usually like it's gonna take some time and then when you look back it's like, oh, you know [00:19:00] that, that.

That was a pretty quick couple years where we actually got going pretty good. And, and so you gotta give yourself, uh, a little bit of understanding of how the time compression, uh, works in, in these scenarios. 'cause now we, um, we, we started, you started working, uh, at a place there that didn't go as, as planned.

Uh, which then leads you to another kind of contextual standpoint of like sometimes. You have a strategic byproduct of what happens when you thought you had one thing happening and that kind of was a bad situation that didn't ha happen. Uh, not, not anybody's fault, but just it didn't work out. Mm-hmm. For that space to be able to, I think you're gonna rent the space maybe and maybe, yeah.

We were, you

Laura Wright: know, gonna rent to take over their lease and potentially buy, it was a regenerative medicine business that we were still letting from and yeah. That didn't work. And that's what. Sent us back looking out for commercial property. And then we stumbled on this place, which we'd actually seen and like looked up driven by when we visited last year, February.

So we basically, we saw the [00:20:00] space Thursday morning, I was like, Hey Tyler, we should see if our real estate agent, um, can have us like, look at the space Thursday afternoon. We saw it, um, did a tour. Friday morning, we put an offer on it. Monday morning our, we accepted their counter offer on it, and then Monday afternoon we got a 30 day notice for the place we were renting because they actually, someone else buying the business that they'd been doing kind of undercover, um, who didn't want us in this, didn't want chiropractors in the place.

They were redoing it. So it was like, okay, we have a commercial space, but we're getting kicked out of our current space. Um. It was, it was good timing though. I was like, I got the 30 day notice and I just like started laughing and so then we worked really hard to compress the timeline of moving into this space so that we didn't have a gap.

Tyler Wright: So what's

Dr. Kevin Christie: what I'm saying is like if we were to like rewind and just. Look this past year, like it all, it was all perfect.

Great. That's great. Yeah. Yeah. Looking, [00:21:00] looking that

Dr. Kevin Christie: did it didn't feel that way, but I mean it just, again, like it, you had a situation where you thought you were gonna be able to lease this space for long term, which would've been cool, but it didn't work out.

And then you got to buy a space, which is. 10 times better. Right? Absolutely. And you get to do with the space what you want to do with it. And, and now you're, you're moved in. I mean, and, and I think about it, if you didn't start looking for a space and then you got a 30 day notice, it would've been really nerve wracking for sure.

So you, I think it's a, it's a kudos to you. Like you, you guys were well prepared at each step, um, and, and, and pushed through, and then it worked out.

Laura Wright: I don't know if we were always well prepared as much as we were ready to like, you know, pivot and look, you know, we thought we were gonna do one place and then start to get in the heebie and we're like.

Let's look and it was just in time. Maybe

Tyler Wright: listen to your stomach. We have a great support system that helps us adapt like that too, right? Like we're pretty supportive of each other and through all decisions and we're able to kind of adapt and, and swing [00:22:00] like we need to.

Dr. Kevin Christie: Yeah, no, absolutely. And um, it just, I think I, I want the audience to, to listen to the story and I'm not saying everybody needs to go and like do what you guys did right.

But you, I think you, there was a lot of good communication around it. Um, you just weren't in a unique situation where Jackson, I mean, it just really did get out of hand, right. Um, at least for

Laura Wright: us with little kids. I,

Dr. Kevin Christie: yeah. In that, in that regard. And it just realized that this was best for you and you were able to make a hard decision and then work through it strategically realize it wasn't gonna be easy.

Be able to roll with some of the punches. 'cause I think that's the thing is no matter what a chiropractor's gonna do, that's a big thing is you better learn to roll with the punches and realize like, okay, just another problem we need to solve and we just need to overcome that. It's not always gonna be the stray perfect line of from A to Z it, it can get ugly sometimes.

That's true. Um, was there any particular [00:23:00] strategy that either of you relied on to kind of deal with the, the obstacles? Was it, uh, I don't know, journaling, meditating, exercise, uh, talking to people, uh, go, whatever. Was there anything in particular? I.

Tyler Wright: Yeah, I think exercise for sure. Yeah. I can

Laura Wright: say exercise is probably like our go-to for stress relieving.

That's why we're building a gym here. Um, and I think also just like we've got a very much, I think the line that we probably say the most often is, we'll figure this out.

Yep.

Laura Wright: Because there's always new things for us to figure out and we just, we know that we don't know, like we've gotta get a commercial construction loan.

We don't know how to do that, but we'll figure it out. Um. So I think that just knowing we can't figure out and then persistence, I think has been a huge thing. Yeah, absolutely. Throughout this, we've just, you know, even moving up here, I don't know if it's true everywhere. Like nobody calls you back. You gotta call 'em three times.

You gotta email three times. Just everything we do. In order to, you know, succeed in business, it's not [00:24:00] about being, you know, the smartest person out there. You just have to put in the effort. Mm-hmm. And know that other people will, you know, not call back, not do exactly what they say, and you just have to.

Persist.

Dr. Kevin Christie: Yeah. And I, another word I love, and I, I forget who said it on a podcast. She, she came up with the idea, or at least I think she did, and it was in her book, but she used the word resilient and, and I'll say you guys have been very resilient. And the way she described it, which I really love, is a lot of people would describe it as bouncing back.

Um, okay. Mm-hmm. Yeah. She described it as bouncing forward, which I really liked. Where it's like, okay, when tough things happen, like, okay, you get, uh, the, the space you thought you were gonna be able to lease the regenerative medicine you thought you'd be able to buy. Um, when that fell through, you bounced forward and you mm-hmm.

Found a commercial space to buy and you weren't jaded and you just did the next thing. And so you were very [00:25:00] resilient, um, through that, that process. And, and then your other part, you mentioned figure this out. I think that's a great skill for people to develop and I think sometimes it takes experience.

You know, it takes a little bit like when we're 26, it's a little more challenging, but as you go along. And for our younger audience, like, you will get better at this, but having confidence in yourself or like for you two and and each other, and each other and, and yourselves, that you will be able to figure it out so that when, whether it's that challenging situation with an employee or it's a child or it's whatever, you'll have the skillset to figure it out and then that's what you've been able to do, which has been cool.

Yeah. Any words of wisdom going through something big like that, other than that was wisdom as well. But yeah. Anything else?

Laura Wright: I mean, I think also knowing that like right, it will be hard and it's not always just like physically hard, like the move that we make was [00:26:00] emotionally hard, right? Mm-hmm. Mm-hmm. We left Jackson, which is where I'd lived before chiropractic school.

That was where like all of my best friends were. You know, we planted an apple tree in our backyard. I was like, but we're gonna live there forever. We're gonna have this many apple trees. Um, and Right. Leaving our patients like you get so attached to your patients. Yep. Like when they were crying, some of 'em were crying at the end.

Like, it's hard not to cry. Yeah. I don't have Tyler cried, like I'm sure I cried more. Um, and moving to a new place is also hard. Like there's still. There's, there's grief and the, you know, friends that we miss, the place that we thought we'd be, the patients that we had. Um, as well as, like I said, like the humbling of like we, we, you know, we built ourselves up well over seven years and here we are looking at, you know, a less full schedule and being like.

Oh, I thought we'd, you know, I thought we'd be farther along, you know, three months in than we are. Um, [00:27:00] so,

Dr. Kevin Christie: um, one of the things that I just was thinking when you were chatting was, it's like you guys, you're kind of now at a, at a blank canvas, and I think sometimes I, you know, one might say like, three months ago you were at a blank canvas, but I would say probably like three months ago you didn't even have a canvas.

Um, yeah, I would've completely. And so now you've actually got the canvas 'cause you've got, you're in Anchorage. You, um. The kids are in school. You mm-hmm. You've got the space. It's, it's not fully built out yet, but it's damn near close. You got the practice, like I would say. Now you're at that blank canvas.

So tell us, give us the vision of what, uh. Okay. I want, actually, I want to, I really, you guys are really good at naming. Clinics. Um, I like that. I got your back country hat still that you had in Jackson, and now you guys have rebranded to Ascent Health and Performance, which, which I just love that. Um, but tell, give us someone, one of you two, give us the vision.

What's this practice gonna look like in three years when we're re rehashing this last three years, and how quick it went.

Laura Wright: [00:28:00] Yeah, I wanted to talk about, yeah. And the rebrand to Ascent then.

Tyler Wright: Yeah. So we decided to go with Ascent Health and performance, um, backcountry, like a lot of people here do go into the backcountry and ski and hike.

Yeah. It's just not, at least from what we've heard is prominently talked about as the backcountry. It's more just like getting out in the hills or the mountains and adventuring. And so we wanted something that was more about the journey and the adventure. Um, than just, you know, this current point in time.

So ascent kind of represents both your journey through health, your journey to get more fit to more strength, more strength, and then also our journey from where we were to where we're at now and, and mm-hmm. Ultimately where we're going. So yeah, I think it's

Laura Wright: forward progress. Forward, forward progress.

Right. Yeah. It really is. I love it. And our patients, right? We're not just trying to get them, you know, better back to where they were. That's why we're, you know. Gonna have rehab. We've had rehab assistants at our office in Jackson and personal training, and then small group classes. Mm-hmm. The idea that they can keep getting better.

Mm-hmm.

Laura Wright: So it's like we can [00:29:00] all keep getting better, you know, as people, you know mm-hmm. In business and fitness. And so that's where like, I feel like the name Ascent really means like, let's build, let's move forward, let's, you know, onward and upward, and that's where we're going. Yeah. With our business and going to,

Tyler Wright: let's climb that mountain.

Dr. Kevin Christie: I love it. And then you guys are gonna have a kind of the, the gym clinic gym hybrid type of scenario and um, you guys offer shockwave things like that. That was also the thing you got to bring with you, right? Right.

Laura Wright: Yes, exactly. Got the shockwave of focused shockwave. Yeah. Which is wonderful. I mean, yeah.

Our vision here, we've got. We have just over 3000 square feet.

Yep.

Laura Wright: And so we'll have a thousand square foot gym. We'll be running small group classes out of there. Um, we'll have, I believe, five rooms. Currently. We just have one big room we're working out of as we start the build out. So having room for us, room for, you know, an associate room for massage therapists or other therapists will have.

Rehab [00:30:00] assistance. Again, as you know, we do the chiropractic and the soft tissue work and then sending them on to somebody who excels at guiding the patient through rehab. Um, and then when they're, you know, through rehab and don't need, you know, that I guess as specific care. Mm-hmm. Um, then, uh, sending them towards group classes where they can continue to strengthen.

And grow with a careful, watchful eye over them. You know, if they're returning after disc injury, shoulder injury, I, we just don't wanna send 'em right back into the wild. Mm-hmm.

Yeah.

Laura Wright: And let them get injured again. So yeah, that's our vision, kind of building. More here in the space. We, you know, now that we've had that one, um, foray into potentially having a regenerative medicine business, we might wanna do that someday.

Mm-hmm. I can see the, uh, sure, I can see the enticement there and how it's a similar clientele. Who would like that, you know, if you don't have to have knee surgery because there's something else [00:31:00] that might help it. Um. It's fascinating and would be helpful too. So, yeah,

Dr. Kevin Christie: that's cool. And you know, you can create what you want.

And I, I can say this 'cause I, I built a practice back from like 2007 to 2010. I was in a partnership and then I, I sold my part of the partnership back and, and opened my own in a different city. And it was, you know, looking back on it, that would've been 2010 i, I started this practice. Um, ha having it be like the second time.

Was helpful. You know, the first time's always hard and not that you wanted necessarily have to do it a second time, but when you do, it's like you've got your sea legs under, you know, how you did it the first time and you can try to replicate that. And so it's, uh, you, you guys will do just fine. Well, thank you.

That's exciting. And then, uh, we'll see each other in, in Boise here, coming up in a yes, in, in a couple months and can't wait to, uh, dive into some more of the details there. And it's been cool to see. I would say the mastermind [00:32:00] group, um, help out. I think, uh, you know, whether it's been sometimes a, a shoulder to cry on or just some ideas and support do that.

I think we've all, we've all needed that within the mastermind groups, uh, over, over the years. It's been really good to, uh, to do that and excited to, uh, continue the year with, with you two in the mastermind group.

Laura Wright: Yeah.

Tyler Wright: It's been an amazing group. We're excited to be a part of it.

Dr. Kevin Christie: Yeah. It's a good group. We, uh, we, we, we learn a lot.

We have fun and we, we hold each other accountable, so

Tyler Wright: Yes. Yep.

Dr. Kevin Christie: Alright, well listen, this has been awesome. I really appreciate you coming on and, and kind of telling your story and I think a lot of people can gain a lot out of this. Not that they're gonna, uh, move to Alaska, um, but, but it's

Laura Wright: nice. If you want to, we'd welcome you up here a hundred

Dr. Kevin Christie: percent.

It is beautiful. It is beautiful. But I think it just gives people the context of like, look. You know, you, you can do something. And again, you, you know, you guys right in the middle of the prime of your careers when you did this. You had a great practice in Jackson and you had [00:33:00] family and you had the house, you had all that and you just saw an opportunity that was gonna be better for the long run of your family.

And you took that. And I think people can resonate with that on other things in their life and be able to take the necessary steps and and, and do that. So thank you. Yep.

Tyler Wright: Thank

Dr. Kevin Christie: you all.