When You Need Someone To Turn To That Has Faced The Same Struggles You Are Wrestling With, Turn To Kevin Christie.
Kevin Christie
There are few frustrations and struggles that a modern chiropractor faces that Kevin hasn’t had to wrestle with already. Having run his own practice, with multiple staff, associates, real estate purchases, billing issues, insurance headaches AND try to do excellent marketing, Kevin understands the pressures that we face as chiropractors.
Kevin knows how important it is to have someone safe that you can turn to with whatever you are struggling with. He created the Modern Chiropractic Marketing business to help his colleagues overcome the hurdles and experience the joys of success that await on the other side.
Curt M. Kippenberger
Many business owners and health care providers fall asleep at the wheel once they become content. This complacency breeds mediocrity, which can lead to stagnation and burn out. For more than a decade, Curt has remained steadfast through the ebbs and flows of his practice cycle. He invests heavily in relationship marketing, cultural development, systems curation and implementation which have offered portage through tough times and helped plant "success" seeds for harvest.
Curt recognized early on that coaching and mentorship not only offers a sense of direction, it is quite essential for growth. He has worked with several colleagues over the years, both as mentees and mentors within the profession and beyond...Curt believes the best is still yet to come!
"You can't see the entire picture when you are stuck inside the frame"
The Tenets of Modern Chiropractic Marketing
• You are avoiding the Commoditization Trap.
• You practice ethical and elegant marketing.
• You do not make false or outlandish claims in your marketing.
• Spinal screenings aren’t modern, but still ethical if you aren’t fear-baiting people.
• You do not use fear tactics to sell your patients on care.
• You don’t use X-ray as a marketing and sales tool but rather a clinical diagnostic tool to be used when necessary.
• Your Marketing optimizes the Before, During and After Units of Marketing.
• You are employing Content Marketing to be useful for your community, and develop know, like and trust.
• Your front stage and backstage are optimized for the patient experience.
• You are Patient-Centered, not Doctor-Centered.
• You leverage modern technology as a vehicle to educate and attract patients.
• You are an educational resource for your community.
• You are 85% PBS and 15% QVC.