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#036: Content Marketing Master Class in Austin, TX

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Dr. Christie attended the Content Marketing Master Class in Austin, TX with Robert Rose and Joe Pulizzi. He provides you with his take from the class and how he will implement this in 2018 .

What is Content Marketing?

Strategy of creating valuable and compelling content, in a specific niche to a specific audience, consistently delivered to change or maintain a behavior.

 

Key Takeaways

  • Find a niche where you can be the leading expert in the community
  • Develop your content mission
  • Focus on content type, platform and deliver consistently
  • Don’t build your house on rented land
  • Build an audience of opt-in subscribers
  • Need an amazing E-Newsletter and remarkable download.
  • Diversify after building the audience
  • Diversify Revenue Streams

Content Marketing Planning Framework

  1. Purpose
  2. Audience
  3. Story
  4. Process
  5. Measure

 

About the author, Kevin

Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who dedicates himself to treating his patients’ symptoms and physical dysfunctions, whether it’s a professional athlete, a weekend golfer, or an office worker.

Dr. Christie received his B.S. degree from the Florida State University in Exercise Physiology and was an assistant strength & conditioning coach for FSU athletics. His education and desire for learning continued at Logan College of Chiropractic in St. Louis where he received his Doctor of Chiropractic and Masters In Human Biology degrees.


Dr. Christie is currently the CEO of Health-Fit Corporate Wellness which provides On-Site Chiropractic and Ergonomics for corporations such as Royal Caribbean, ADT Security, Tyco Integrated Systems, World Fuel Services, Strategic Coach, Frito-Lay, and others.

In 2016 he launched The Modern Desk Jockey Podcast, which provides healthy solutions for the desk worker.


Dr. Christie has been the Chiropractic/Sports Medicine Physician for multiple football academies in South Florida. He is currently the Sports Chiropractor for XPE Combine Prep Program in Boca Raton, FL. This role includes treating the college football players during the NFL Combine Prep Program and the NFL Combine in Indianapolis. He also has worked on over 500 NFL, MLB and NHL players for these strength & conditioning companies during their off-season Pro NFL/MLB programs.
In November 2009, Dr. Christie was appointed by Governor Charlie Crist to the Board of Athletic Trainers as the Chiropractic advisor. This appointment is through the year 2017 and will include working with and advising the Board of Athletic Trainers on maintaining and improving the quality of care for Certified Athletic Trainers in the state of Florida.

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