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#031: The Tenets of Modern Chiropractic Marketing 

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These 13 tenets constitute what Dr. Christie believes make you a modern marketer who is growing your practice effectively and ethically.

The Tenets of Modern Chiropractic Marketing

Here they are, like’em or leave’em

Moving forward this will be the foundation of this group, the podcast, and its contributors.

We have developed an MCM council who will assist me in making this group as useful as possible to our profession.

WE have a big 2018 planned for you all

If you are new to the group, welcome and please be useful.

The MCM Tenets

• You are avoiding the Commoditization Trap.

• You practice ethical and elegant marketing.

• You do not make false or outlandish claims in your marketing.

• Spinal screenings aren’t modern, but still ethical if you aren’t fear-baiting people.

• You do not use fear tactics to sell your patients on care.

• You don’t use X-ray as a marketing and sales tool but rather a clinical diagnostic tool to be used when necessary.

• Your Marketing optimizes the Before, During and After Units of Marketing.

• You are employing Content Marketing to be useful for your community, and develop know, like and trust.

• Your front stage and backstage are optimized for the patient experience.

• You are Patient-Centered, not Doctor-Centered.

• You leverage modern technology as a vehicle to educate and attract patients.

• You are an educational resource for your community.

• You are 85% PBS and 15% QVC.

 

About the author, Kevin

Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who dedicates himself to treating his patients’ symptoms and physical dysfunctions, whether it’s a professional athlete, a weekend golfer, or an office worker.

Dr. Christie received his B.S. degree from the Florida State University in Exercise Physiology and was an assistant strength & conditioning coach for FSU athletics. His education and desire for learning continued at Logan College of Chiropractic in St. Louis where he received his Doctor of Chiropractic and Masters In Human Biology degrees.


Dr. Christie is currently the CEO of Health-Fit Corporate Wellness which provides On-Site Chiropractic and Ergonomics for corporations such as Royal Caribbean, ADT Security, Tyco Integrated Systems, World Fuel Services, Strategic Coach, Frito-Lay, and others.

In 2016 he launched The Modern Desk Jockey Podcast, which provides healthy solutions for the desk worker.


Dr. Christie has been the Chiropractic/Sports Medicine Physician for multiple football academies in South Florida. He is currently the Sports Chiropractor for XPE Combine Prep Program in Boca Raton, FL. This role includes treating the college football players during the NFL Combine Prep Program and the NFL Combine in Indianapolis. He also has worked on over 500 NFL, MLB and NHL players for these strength & conditioning companies during their off-season Pro NFL/MLB programs.
In November 2009, Dr. Christie was appointed by Governor Charlie Crist to the Board of Athletic Trainers as the Chiropractic advisor. This appointment is through the year 2017 and will include working with and advising the Board of Athletic Trainers on maintaining and improving the quality of care for Certified Athletic Trainers in the state of Florida.

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